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Consumer panel · All regions

Entire panel

Every country, every region, one panel.

  • 29,783,521profiled consumers
  • 55countries
  • 29combined profiles
  • Chinalargest market
Download the entire panel book Market by market
Region by region

5 regions, one panel.

Market by market

55 countries, ranked by panel size.

Every bar opens that country's page and its own panel book.

  1. 1China4,277,65814.4%
  2. 2India4,252,03514.3%
  3. 3Russia2,894,2529.7%
  4. 4Germany1,667,3575.6%
  5. 5United Kingdom1,350,2604.5%
  6. 6France1,292,5794.3%
  7. 7Italy1,180,6914.0%
  8. 8Colombia1,037,5413.5%
  9. 9Spain951,1603.2%
  10. 10Argentina910,2923.1%
  11. 11Poland798,2922.7%
  12. 12Ukraine791,4612.7%
  13. 13Peru681,0892.3%
  14. 14United States664,8072.2%
  15. 15Indonesia551,0651.9%
  16. 16Nigeria437,2681.5%
  17. 17Brazil430,6621.4%
  18. 18Romania393,4661.3%
  19. 19Chile392,0821.3%
  20. 20Japan371,8201.2%
  21. 21Netherlands351,2991.2%
  22. 22Philippines346,7721.2%
  23. 23Vietnam294,5971.0%
  24. 24Mexico255,0420.9%
  25. 25Belgium233,1290.8%
  26. 26Sweden211,0090.7%
  27. 27Czech Republic209,8770.7%
  28. 28Portugal205,4090.7%
  29. 29Austria182,2610.6%
  30. 30Iran177,1220.6%
  31. 31Switzerland174,8300.6%
  32. 32Egypt166,5310.6%
  33. 33South Korea155,4460.5%
  34. 34Thailand143,3980.5%
  35. 35Bulgaria135,6020.5%
  36. 36South Africa119,8050.4%
  37. 37Denmark117,6560.4%
  38. 38Norway108,7010.4%
  39. 39Kenya108,0920.4%
  40. 40Malaysia101,8350.3%
  41. 41Ireland100,4740.3%
  42. 42Algeria89,8320.3%
  43. 43Australia78,5460.3%
  44. 44Canada77,0890.3%
  45. 45Saudi Arabia72,8370.2%
  46. 46Taiwan71,6820.2%
  47. 47Cambodia51,5980.2%
  48. 48Hong Kong22,4670.1%
  49. 49United Arab Emirates18,8850.1%
  50. 50Israel18,0810.1%
  51. 51Singapore17,9290.1%
  52. 52New Zealand15,5580.1%
  53. 53Costa Rica10,3630.0%
  54. 54Kuwait8,5390.0%
  55. 55Qatar5,3910.0%

Total: 29,783,521 profiled consumers

Combined profile

The Entire panel consumer panel, profile by profile.

Whole numbers are added up across the countries that share the same profile; percentages are of their combined panel.

Demographics 6 Home & family 3 Consumer interests, ownership & behaviour 20

Gender

2 groups
  • 50.8%15,128,971 Males
  • 49.2%14,654,550 Females

Largest group: Males at 50.8%

Base: 29,783,521 profiled consumers in 55 countries

Age

5 groups
4.6%1,384,10813-17 23.7%7,059,85818-29 41.4%12,323,26530-49 20.4%6,072,23250-64 9.9%2,944,05365+

Largest group: 30-49 at 41.4%

Base: 29,783,521 profiled consumers in 55 countries

Education (highest level completed)

9 groups
  • Less than secondary / high school28.1%8,372,670
  • Secondary / high school graduate21.4%6,366,345
  • Post-secondary vocational / technical training12.1%3,594,789
  • Some college / university – no degree8%2,383,208
  • Associate / short-cycle tertiary diploma3%901,583
  • Bachelor's degree16.2%4,821,522
  • Master's degree (MA, MSc, MBA, etc.)8.5%2,522,510
  • Professional degree (MD, DDS, LLB, JD, etc.)1.8%540,320
  • Doctorate (PhD, EdD)0.9%280,578

Largest group: Less than secondary / high school at 28.1%

Base: 29,783,521 profiled consumers in 55 countries

Occupation / Employment Status

11 groups
  • Full-Time Employee37.2%11,082,192
  • Retired11.9%3,533,797
  • Student11.4%3,399,187
  • Self-Employed / Contract / Freelance11.2%3,339,204
  • Homemaker7.6%2,249,851
  • Unemployed5.4%1,606,016
  • Part-Time Employee5.4%1,597,982
  • Occasional or Seasonal Work3.5%1,041,971
Show all 11

Largest group: Full-Time Employee at 37.2%

Base: 29,783,521 profiled consumers in 55 countries

Marital Status

5 groups
  • Married / Civil Partnership47.2%14,068,586
  • Single / Never Married33.9%10,107,429
  • Divorced5.7%1,708,410
  • Widowed / Separated5.6%1,663,187
  • Living with Partner (Cohabiting)7.5%2,235,911

Largest group: Married / Civil Partnership at 47.2%

Base: 29,783,521 profiled consumers in 55 countries

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)33.9%10,109,279
  • Gen Z (born 1997–2012)27.1%8,072,765
  • Gen X (born 1965–1980)23.7%7,048,394
  • Baby Boomers (born 1946–1964)12.5%3,729,939
  • Silent Generation (born before 1946)2.8%823,142

Largest group: Millennials (born 1981–1996) at 33.9%

Base: 29,783,521 profiled consumers in 55 countries

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Entire panel book · PDF

Get the entire consumer panel book

55 countries in one PDF: the combined profile with percentages and whole numbers, the market ranking, every region, and a page for every country in its own flag colours. Fill in your details below and it opens in your browser. The form is asked for every download.

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