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Consumer panel · Europe

Real consumers of Czech Republic, profiled by Frequent Research.

Know them by age and gender.

  • CapitalPrague
  • CurrencyCzech koruna (CZK)
  • LanguagesCzech
Explore the panel Get the panel book 209,877profiled consumers33profile tablesKčCzech koruna
  • GenderFemales52% · 109,136
  • Age30-4938.9% · 81,642
  • Education (highest level completed)Secondary / high school graduate35.8% · 75,136
  • Occupation / Employment StatusFull-Time Employee43.2% · 90,667
  • Marital StatusMarried / Civil Partnership40.5% · 85,000
  • Life Stage / GenerationMillennials (born 1981–1996)32.7% · 68,630
  • Ethnicity / Population BackgroundCzech91% · 190,988
  • Region (Kraj) DistributionPrague (Praha)14.9% · 31,272
  • Annual Household Income (gross, CZK)Lower-Middle Household Income · CZK 420,000 – CZK 599,99924% · 50,370
  • Annual Personal Income (gross, CZK)Lower-Middle Income · CZK 250,000 – CZK 359,99921.6% · 45,333
  • Home Category (living arrangement)Own Primary Residence59.5% · 124,877
  • Dwelling TypeApartment / Flat – with balcony or garden23.4% · 49,111
  • Parents of Children (age of youngest child)18+ Years (adult children)30.9% · 64,852
  • AutomotiveMass-Market Car Owners42% · 88,148
At a glance

Czech Republic in 7 numbers

  • 209,877profiled consumers in Czech Republic
  • Gender52%Females
  • Age38.9%30-49
  • Where they live14.9%Prague (Praha)
  • Occupation43.2%Full-Time Employee
  • Personal income21.6%Lower-Middle Income · CZK 250,000 – CZK 359,999
  • Technology21.1%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 48%100,741 Males
  • 52%109,136 Females

Largest group: Females at 52%

Age

5 groups
3.5%7,34613-17 21.2%44,49418-29 38.9%81,64230-49 23.4%49,11150-64 13%27,28465+

Largest group: 30-49 at 38.9%

Education (highest level completed)

9 groups
  • Less than secondary / high school5.3%11,123
  • Secondary / high school graduate35.8%75,136
  • Post-secondary vocational / technical training20.7%43,445
  • Some college / university – no degree12.7%26,654
  • Associate / short-cycle tertiary diploma2.5%5,247
  • Bachelor's degree13.5%28,333
  • Master's degree (MA, MSc, MBA, etc.)7%14,691
  • Professional degree (MD, DDS, LLB, JD, etc.)1.7%3,568
  • Doctorate (PhD, EdD)0.8%1,679

Largest group: Secondary / high school graduate at 35.8%

Marital Status

5 groups
  • Married / Civil Partnership40.5%85,000
  • Single / Never Married28.8%60,445
  • Divorced9.6%20,148
  • Widowed / Separated7.3%15,321
  • Living with Partner (Cohabiting)13.8%28,963

Largest group: Married / Civil Partnership at 40.5%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)32.7%68,630
  • Gen X (born 1965–1980)26%54,568
  • Gen Z (born 1997–2012)24%50,370
  • Baby Boomers (born 1946–1964)13.9%29,173
  • Silent Generation (born before 1946)3.4%7,136

Largest group: Millennials (born 1981–1996) at 32.7%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee43.2%90,667
  • Retired15%31,482
  • Student10.2%21,407
  • Self-Employed / Contract / Freelance9.2%19,309
  • Homemaker7.1%14,901
  • Part-Time Employee3.4%7,136
  • Disabled / Not Able to Work3.1%6,506
  • Stay-at-Home Parent (full-time childcare)3%6,296
Show all 11

Largest group: Full-Time Employee at 43.2%

Annual Household Income (gross, CZK)

10 groups
3.5%7,346Very Low Household Income · Below CZK 260,000 16.6%34,840Low Household Income · CZK 260,000 – CZK 419,999 24%50,370Lower-Middle Household Income · CZK 420,000 – CZK 599,999 17.8%37,358Middle Household Income · CZK 600,000 – CZK 749,999 17.5%36,728Upper-Middle Household Income · CZK 750,000 – CZK 999,999 10.3%21,617Comfortable Household Income · CZK 1,000,000 – CZK 1,299,999 6.5%13,642Affluent Household Income · CZK 1,300,000 – CZK 1,899,999 1.9%3,988High Household Income · CZK 1,900,000 – CZK 2,699,999 1.1%2,309Very High Household Income · CZK 2,700,000 – CZK 4,399,999 0.8%1,679Top Household Income Tier · CZK 4,400,000 and above

Largest group: Lower-Middle Household Income · CZK 420,000 – CZK 599,999 at 24%

Annual Personal Income (gross, CZK)

10 groups
2.6%5,457Very Low Income · Below CZK 150,000 15.2%31,901Low Income · CZK 150,000 – CZK 249,999 21.6%45,333Lower-Middle Income · CZK 250,000 – CZK 359,999 21.5%45,124Middle Income · CZK 360,000 – CZK 479,999 17.6%36,938Upper-Middle Income · CZK 480,000 – CZK 649,999 10.1%21,198Comfortable Income · CZK 650,000 – CZK 849,999 7.2%15,111Affluent Income · CZK 850,000 – CZK 1,199,999 2.1%4,407High Income · CZK 1,200,000 – CZK 1,699,999 1.2%2,519Very High Income · CZK 1,700,000 – CZK 2,699,999 0.9%1,889Top Income Tier · CZK 2,700,000 and above

Largest group: Lower-Middle Income · CZK 250,000 – CZK 359,999 at 21.6%

Banking & Financial Services

12 groups
  • Debit Card Users18.3%38,407
  • Online / Mobile Banking Users13.2%27,704
  • Credit Card Holders12.7%26,654
  • Digital Wallet / Mobile Money Users9.8%20,568
  • Home Loan / Mortgage Holders9.3%19,519
  • Personal Loan Holders8.6%18,049
  • Life Insurance Policy Holders7.1%14,901
  • Retirement / Pension Savers5.5%11,543
Show all 12

Largest group: Debit Card Users at 18.3%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence59.5%124,877
  • Rent Primary Residence16.7%35,049
  • Live with Family Member(s) in Their Residence15.6%32,741
  • Live in Student / University Accommodation3.7%7,765
  • Other Living Arrangement4.5%9,444

Largest group: Own Primary Residence at 59.5%

Dwelling Type

11 groups
  • 23.4%49,111Apartment / Flat – with balcony or garden
  • 18.8%39,457Detached House
  • 14.3%30,012Apartment / Flat – no outside space
  • 10.3%21,617Semi-Detached House
  • 9.2%19,309Terraced / Row House / Townhouse
  • 7.5%15,741Condominium / Serviced Apartment
  • 6.5%13,642Bungalow / Single-Storey House
  • 3%6,296Dormitory / Hostel / Group Quarters
  • 2.9%6,086Cottage / Farmhouse
  • 2.5%5,247Other Dwelling Type
  • 1.6%3,358Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 23.4%

Parents of Children (age of youngest child)

5 groups
14%29,3830-2 Years 14.8%31,0623-6 Years 19.6%41,1367-12 Years 20.7%43,44513-17 Years 30.9%64,85218+ Years (adult children)

Largest group: 18+ Years (adult children) at 30.9%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers18.7%39,247
  • Household Head / Main Earner13.7%28,753
  • Dual-Income Households12.3%25,815
  • Household Budget Managers11.2%23,506
  • Single Parents10.3%21,617
  • Children's Education Decision Makers7.8%16,370
  • New Parents (child under 1 year)4.9%10,284
  • Grandparents Caring for Grandchildren4.8%10,074
Show all 12

Largest group: Primary Grocery Shoppers at 18.7%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers18.7%39,247
  • Residential Cleaning / Domestic Help Users15.4%32,321
  • Home Maintenance & Handyman Service Users14.2%29,803
  • Plumbing Service Customers12.6%26,445
  • Electrical Repair Service Customers11.2%23,506
  • Laundry / Dry-Cleaning Service Users9.6%20,148
  • Landlords & Property Managers9.5%19,938
  • Air-Conditioning / Cooling Service Customers4.7%9,864
Show all 9

Largest group: Household Service Decision Makers at 18.7%

Where they live

Regions and background across the country.

Ethnicity / Population Background

6 groups
  • Czech91%190,988
  • Moravian (self-declared)3%6,296
  • Slovak3%6,296
  • Ukrainian1.5%3,148
  • Other ethnic groups / minorities1%2,099
  • Vietnamese0.5%1,049

Largest group: Czech at 91%

Region (Kraj) Distribution

14 groups
  • Prague (Praha)14.9%31,272
  • South Moravian11.9%24,975
  • Central Bohemian11.6%24,346
  • Moravian-Silesian10.7%22,457
  • Ústí nad Labem6.9%14,482
  • Olomouc6%12,593
  • South Bohemian5.8%12,173
  • Pilsen (Plzeň)5.8%12,173
  • Zlín5.4%11,333
  • Hradec Králové5.1%10,704
Show all 14

Largest group: Prague (Praha) at 14.9%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 42%88,148Mass-Market Car Owners
  • 21.7%45,543Car Insurance Policy Holders
  • 11.1%23,296Vehicle Service & Repair Decision Makers
  • 5.8%12,173Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 21.1%44,284Android Smartphone Users
  • 13.9%29,173iOS Smartphone Users
  • 10.4%21,8275G Mobile Network Users
  • 9.7%20,358Generative AI & Chatbot Users
All 11 groups

Travel

  • 18.2%38,198Frequent Domestic Travellers (3+ trips a year)
  • 14.9%31,272Family Vacationers
  • 11.2%23,506International Travellers
  • 10.1%21,198Business Travellers
All 12 groups

Lifestyle & Hobbies

  • 12.4%26,025Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 11.6%24,346DIY & Home Improvement Enthusiasts
  • 10.8%22,667Gardeners & Home Growers
  • 9.9%20,778Eco-Conscious / Sustainable Living Consumers
All 12 groups

Media & Entertainment

  • 17.6%36,938OTT / Subscription Video Streaming Subscribers
  • 14.8%31,062Music Streaming Users
  • 14.2%29,803Linear / Pay-TV Viewers
  • 10.5%22,037Free Ad-Supported Video Platform Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 30.8%64,642Beer Consumers
  • 17.7%37,148Non-Tobacco / Nicotine Users
  • 15%31,482Wine & Spirits Consumers
  • 14.3%30,012Adult Tobacco Product Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 15.9%33,370Consumer Electronics Purchase Decision Makers
  • 14.1%29,593Smart TV Owners
  • 13.1%27,494Laptop / Desktop Computer Owners
  • 12.6%26,445Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 21.9%45,963Casual Social Media Content Posters
  • 15.9%33,370Short-Form Video Creators
  • 13.5%28,333Photo & Visual Content Creators
  • 9.8%20,568Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Online Shoppers13.4%28,1242
  2. Value & Discount Seekers16.2%34,0001
  3. In-Store Shoppers12.2%25,6053
  • Value & Discount Seekers16.2%34,000
  • Online Shoppers13.4%28,124
  • In-Store Shoppers12.2%25,605
  • Omnichannel Shoppers9.7%20,358
  • Fashion & Apparel Shoppers9.1%19,099
  • Brand-Loyal Shoppers6.9%14,482
  • Cross-Border Online Shoppers6.3%13,222
  • Home & Furnishing Shoppers5.9%12,383
  • Social Commerce / Live-Shopping Buyers5.5%11,543
  • Impulse Buyers5.4%11,333
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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