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Consumer panel · Middle East & Africa

Real consumers of Kuwait, profiled by Frequent Research.

Know them by age and gender.

  • CapitalKuwait City
  • CurrencyKuwaiti dinar (KWD)
  • LanguagesArabic
Explore the panel Get the panel book 8,539profiled consumers33profile tablesKDKuwaiti dinar
  • GenderMales58.7% · 5,012
  • Age30-4944.5% · 3,800
  • Education (highest level completed)Less than secondary / high school27.1% · 2,314
  • Occupation / Employment StatusFull-Time Employee45.9% · 3,919
  • Marital StatusMarried / Civil Partnership56.4% · 4,816
  • Life Stage / GenerationMillennials (born 1981–1996)37% · 3,159
  • Ethnicity / Population BackgroundKuwaiti31% · 2,647
  • Governorate DistributionFarwaniya25% · 2,135
  • Annual Household Income (gross, KWD)Middle Household Income · KWD 10,000 – KWD 13,99919.3% · 1,648
  • Annual Personal Income (gross, KWD)Middle Income · KWD 6,000 – KWD 7,99917.6% · 1,503
  • Home Category (living arrangement)Live with Family Member(s) in Their Residence36.2% · 3,091
  • Dwelling TypeApartment / Flat – with balcony or garden25.8% · 2,203
  • Parents of Children (age of youngest child)7-12 Years28.2% · 2,408
  • AutomotiveMass-Market Car Owners42.4% · 3,621
At a glance

Kuwait in 7 numbers

  • 8,539profiled consumers in Kuwait
  • Gender58.7%Males
  • Age44.5%30-49
  • Where they live25%Farwaniya
  • Occupation45.9%Full-Time Employee
  • Personal income17.6%Middle Income · KWD 6,000 – KWD 7,999
  • Technology20%iOS Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 58.7%5,012 Males
  • 41.3%3,527 Females

Largest group: Males at 58.7%

Age

5 groups
4.7%40113-17 21.5%1,83618-29 44.5%3,80030-49 19.2%1,63950-64 10.1%86265+

Largest group: 30-49 at 44.5%

Education (highest level completed)

9 groups
  • Less than secondary / high school27.1%2,314
  • Secondary / high school graduate20.6%1,759
  • Post-secondary vocational / technical training11%939
  • Some college / university – no degree7.5%640
  • Associate / short-cycle tertiary diploma3.6%307
  • Bachelor's degree17.9%1,528
  • Master's degree (MA, MSc, MBA, etc.)9.2%786
  • Professional degree (MD, DDS, LLB, JD, etc.)1.9%162
  • Doctorate (PhD, EdD)1.2%102

Largest group: Less than secondary / high school at 27.1%

Marital Status

5 groups
  • Married / Civil Partnership56.4%4,816
  • Single / Never Married32.6%2,784
  • Divorced4.8%410
  • Widowed / Separated5.5%470
  • Living with Partner (Cohabiting)0.7%60

Largest group: Married / Civil Partnership at 56.4%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)37%3,159
  • Gen Z (born 1997–2012)24.2%2,066
  • Gen X (born 1965–1980)22.9%1,955
  • Baby Boomers (born 1946–1964)12.9%1,102
  • Silent Generation (born before 1946)3%256

Largest group: Millennials (born 1981–1996) at 37%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee45.9%3,919
  • Retired13.4%1,144
  • Student12.5%1,067
  • Homemaker8.5%726
  • Stay-at-Home Parent (full-time childcare)4.1%350
  • Self-Employed / Contract / Freelance3.7%316
  • Disabled / Not Able to Work3.4%290
  • Part-Time Employee3%256
Show all 11

Largest group: Full-Time Employee at 45.9%

Annual Household Income (gross, KWD)

10 groups
7.4%632Very Low Household Income · Below KWD 4,700 17.1%1,460Low Household Income · KWD 4,700 – KWD 7,499 15.7%1,341Lower-Middle Household Income · KWD 7,500 – KWD 9,999 19.3%1,648Middle Household Income · KWD 10,000 – KWD 13,999 16.7%1,426Upper-Middle Household Income · KWD 14,000 – KWD 18,999 9.4%803Comfortable Household Income · KWD 19,000 – KWD 23,999 8.6%734Affluent Household Income · KWD 24,000 – KWD 33,999 3.4%290High Household Income · KWD 34,000 – KWD 48,999 1.4%120Very High Household Income · KWD 49,000 – KWD 79,999 1%85Top Household Income Tier · KWD 80,000 and above

Largest group: Middle Household Income · KWD 10,000 – KWD 13,999 at 19.3%

Annual Personal Income (gross, KWD)

10 groups
6.5%555Very Low Income · Below KWD 2,400 16.5%1,409Low Income · KWD 2,400 – KWD 4,199 16.4%1,400Lower-Middle Income · KWD 4,200 – KWD 5,999 17.6%1,503Middle Income · KWD 6,000 – KWD 7,999 12.1%1,033Upper-Middle Income · KWD 8,000 – KWD 9,999 14%1,195Comfortable Income · KWD 10,000 – KWD 13,999 9.4%803Affluent Income · KWD 14,000 – KWD 19,999 4.4%376High Income · KWD 20,000 – KWD 27,999 2%171Very High Income · KWD 28,000 – KWD 45,999 1.1%94Top Income Tier · KWD 46,000 and above

Largest group: Middle Income · KWD 6,000 – KWD 7,999 at 17.6%

Banking & Financial Services

12 groups
  • Debit Card Users16.3%1,392
  • Credit Card Holders16%1,366
  • Online / Mobile Banking Users14.7%1,255
  • Digital Wallet / Mobile Money Users9.7%828
  • Life Insurance Policy Holders9%769
  • Personal Loan Holders6.7%572
  • Home Loan / Mortgage Holders6.2%529
  • Mutual Fund Investors5.5%470
Show all 12

Largest group: Debit Card Users at 16.3%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence30.5%2,604
  • Rent Primary Residence25.7%2,195
  • Live with Family Member(s) in Their Residence36.2%3,091
  • Live in Student / University Accommodation3.8%324
  • Other Living Arrangement3.8%324

Largest group: Live with Family Member(s) in Their Residence at 36.2%

Dwelling Type

11 groups
  • 25.8%2,203Apartment / Flat – with balcony or garden
  • 22.5%1,921Detached House
  • 13.4%1,144Apartment / Flat – no outside space
  • 9.1%777Terraced / Row House / Townhouse
  • 7.1%606Semi-Detached House
  • 6.7%572Bungalow / Single-Storey House
  • 6.5%555Condominium / Serviced Apartment
  • 2.8%239Cottage / Farmhouse
  • 2.5%213Dormitory / Hostel / Group Quarters
  • 2.3%196Other Dwelling Type
  • 1.3%111Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 25.8%

Parents of Children (age of youngest child)

5 groups
16.5%1,4090-2 Years 19.6%1,6743-6 Years 28.2%2,4087-12 Years 20%1,70813-17 Years 15.7%1,34118+ Years (adult children)

Largest group: 7-12 Years at 28.2%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner14.6%1,247
  • Primary Grocery Shoppers13.5%1,153
  • Multi-Generational Households11.9%1,016
  • Household Budget Managers11.2%956
  • Dual-Income Households10.4%888
  • Children's Education Decision Makers8.8%751
  • Childcare / Nanny Service Users6.5%555
  • Single Parents5.7%487
Show all 12

Largest group: Household Head / Main Earner at 14.6%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users22.5%1,921
  • Household Service Decision Makers14.6%1,247
  • Air-Conditioning / Cooling Service Customers13.8%1,178
  • Plumbing Service Customers9%769
  • Laundry / Dry-Cleaning Service Users8.9%760
  • Pest-Control Service Customers8.9%760
  • Electrical Repair Service Customers8.6%734
  • Home Maintenance & Handyman Service Users8.6%734
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 22.5%

Where they live

Regions and background across the country.

Ethnicity / Population Background

5 groups
  • Kuwaiti31%2,647
  • South Asian (Indian, Pakistani, Bangladeshi)30%2,562
  • Other Arab (Egyptian, Syrian, Jordanian)28%2,391
  • Other nationalities6%512
  • Filipino5%427

Largest group: Kuwaiti at 31%

Governorate Distribution

6 groups
  • Farwaniya25%2,135
  • Ahmadi21.1%1,802
  • Hawalli21.1%1,802
  • Capital (Al Asimah)14.3%1,221
  • Jahra12.3%1,050
  • Mubarak Al-Kabeer6.2%529

Largest group: Farwaniya at 25%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 42.4%3,621Mass-Market Car Owners
  • 22.6%1,930Car Insurance Policy Holders
  • 11.7%999Vehicle Service & Repair Decision Makers
  • 6.9%589Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 20%1,708iOS Smartphone Users
  • 14%1,195Android Smartphone Users
  • 9.6%820Generative AI & Chatbot Users
  • 9.2%7865G Mobile Network Users
All 11 groups

Travel

  • 16.8%1,435Frequent Domestic Travellers (3+ trips a year)
  • 14.2%1,213Pilgrimage & Religious Travellers
  • 13%1,110Family Vacationers
  • 9.7%828International Travellers
All 12 groups

Lifestyle & Hobbies

  • 13.1%1,119Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 9.8%837DIY & Home Improvement Enthusiasts
  • 9.7%828Gardeners & Home Growers
  • 9.6%820Arts, Crafts & Hobby Enthusiasts
All 12 groups

Media & Entertainment

  • 19.1%1,631OTT / Subscription Video Streaming Subscribers
  • 14.8%1,264Free Ad-Supported Video Platform Viewers
  • 13.4%1,144Music Streaming Users
  • 9.3%794Book & E-Book Readers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 40.9%3,492Non-Tobacco / Nicotine Users
  • 23.9%2,041Adult Tobacco Product Users
  • 17.5%1,494Former Tobacco / Nicotine Users
  • 5.3%453Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 15%1,281Laptop / Desktop Computer Owners
  • 14.7%1,255Smart TV Owners
  • 14.6%1,247Consumer Electronics Purchase Decision Makers
  • 10.2%871Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 25.1%2,143Casual Social Media Content Posters
  • 14.4%1,230Short-Form Video Creators
  • 11.2%956Photo & Visual Content Creators
  • 9.8%837Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Value & Discount Seekers14.1%1,2042
  2. Online Shoppers18.3%1,5631
  3. In-Store Shoppers12%1,0253
  • Online Shoppers18.3%1,563
  • Value & Discount Seekers14.1%1,204
  • In-Store Shoppers12%1,025
  • Omnichannel Shoppers10.7%914
  • Fashion & Apparel Shoppers8.8%751
  • Brand-Loyal Shoppers6.7%572
  • Home & Furnishing Shoppers6%512
  • Impulse Buyers5.4%461
  • Social Commerce / Live-Shopping Buyers5.1%435
  • Cross-Border Online Shoppers4.6%393
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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