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Consumer panel · Middle East & Africa

Real consumers of Egypt, profiled by Frequent Research.

Know them by age and gender.

  • CapitalCairo
  • CurrencyEgyptian pound (EGP)
  • LanguagesArabic
Explore the panel Get the panel book 166,531profiled consumers33profile tablesE£Egyptian pound
  • GenderMales56.3% · 93,757
  • Age30-4942.7% · 71,109
  • Education (highest level completed)Less than secondary / high school34.4% · 57,287
  • Occupation / Employment StatusFull-Time Employee26.2% · 43,631
  • Marital StatusMarried / Civil Partnership51.2% · 85,264
  • Life Stage / GenerationGen Z (born 1997–2012)35% · 58,286
  • Ethnicity / Population BackgroundEgyptian97% · 161,535
  • Governorate DistributionCairo11.4% · 18,985
  • Annual Household Income (gross, EGP)Middle Household Income · EGP 100,000 – EGP 139,99918% · 29,976
  • Annual Personal Income (gross, EGP)Middle Income · EGP 60,000 – EGP 79,99916.8% · 27,977
  • Home Category (living arrangement)Live with Family Member(s) in Their Residence40.2% · 66,945
  • Dwelling TypeApartment / Flat – no outside space24.8% · 41,300
  • Parents of Children (age of youngest child)7-12 Years25.7% · 42,798
  • AutomotiveMotorcycle / Scooter Owners20.8% · 34,638
At a glance

Egypt in 7 numbers

  • 166,531profiled consumers in Egypt
  • Gender56.3%Males
  • Age42.7%30-49
  • Where they live11.4%Cairo
  • Occupation26.2%Full-Time Employee
  • Personal income16.8%Middle Income · EGP 60,000 – EGP 79,999
  • Technology24.5%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 56.3%93,757 Males
  • 43.7%72,774 Females

Largest group: Males at 56.3%

Age

5 groups
6.5%10,82513-17 30.1%50,12618-29 42.7%71,10930-49 15.4%25,64650-64 5.3%8,82665+

Largest group: 30-49 at 42.7%

Education (highest level completed)

9 groups
  • Less than secondary / high school34.4%57,287
  • Secondary / high school graduate23.5%39,135
  • Post-secondary vocational / technical training13.8%22,981
  • Some college / university – no degree8.4%13,989
  • Associate / short-cycle tertiary diploma2.1%3,497
  • Bachelor's degree10.2%16,986
  • Master's degree (MA, MSc, MBA, etc.)5.7%9,492
  • Professional degree (MD, DDS, LLB, JD, etc.)1.2%1,998
  • Doctorate (PhD, EdD)0.7%1,166

Largest group: Less than secondary / high school at 34.4%

Marital Status

5 groups
  • Married / Civil Partnership51.2%85,264
  • Single / Never Married42.5%70,776
  • Divorced2.4%3,997
  • Widowed / Separated3.3%5,496
  • Living with Partner (Cohabiting)0.6%999

Largest group: Married / Civil Partnership at 51.2%

Life Stage / Generation

5 groups
  • Gen Z (born 1997–2012)35%58,286
  • Millennials (born 1981–1996)35%58,286
  • Gen X (born 1965–1980)20.6%34,305
  • Baby Boomers (born 1946–1964)7.6%12,656
  • Silent Generation (born before 1946)1.8%2,998

Largest group: Gen Z (born 1997–2012) at 35%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee26.2%43,631
  • Student17.3%28,810
  • Homemaker14.9%24,813
  • Self-Employed / Contract / Freelance12.6%20,983
  • Retired7.1%11,824
  • Unemployed6.6%10,991
  • Stay-at-Home Parent (full-time childcare)4.5%7,494
  • Occasional or Seasonal Work4.1%6,828
Show all 11

Largest group: Full-Time Employee at 26.2%

Annual Household Income (gross, EGP)

10 groups
10.1%16,820Very Low Household Income · Below EGP 47,000 16.1%26,811Low Household Income · EGP 47,000 – EGP 74,999 15.5%25,812Lower-Middle Household Income · EGP 75,000 – EGP 99,999 18%29,976Middle Household Income · EGP 100,000 – EGP 139,999 15.8%26,312Upper-Middle Household Income · EGP 140,000 – EGP 189,999 8.9%14,821Comfortable Household Income · EGP 190,000 – EGP 239,999 8.8%14,655Affluent Household Income · EGP 240,000 – EGP 339,999 4.1%6,828High Household Income · EGP 340,000 – EGP 489,999 1.7%2,831Very High Household Income · EGP 490,000 – EGP 799,999 1%1,665Top Household Income Tier · EGP 800,000 and above

Largest group: Middle Household Income · EGP 100,000 – EGP 139,999 at 18%

Annual Personal Income (gross, EGP)

10 groups
7.7%12,823Very Low Income · Below EGP 24,000 15.7%26,145Low Income · EGP 24,000 – EGP 41,999 16.5%27,478Lower-Middle Income · EGP 42,000 – EGP 59,999 16.8%27,977Middle Income · EGP 60,000 – EGP 79,999 11.6%19,318Upper-Middle Income · EGP 80,000 – EGP 99,999 13.8%22,981Comfortable Income · EGP 100,000 – EGP 139,999 9.3%15,487Affluent Income · EGP 140,000 – EGP 199,999 4.9%8,160High Income · EGP 200,000 – EGP 279,999 2.6%4,330Very High Income · EGP 280,000 – EGP 459,999 1.1%1,832Top Income Tier · EGP 460,000 and above

Largest group: Middle Income · EGP 60,000 – EGP 79,999 at 16.8%

Banking & Financial Services

12 groups
  • Debit Card Users26.6%44,297
  • Online / Mobile Banking Users16.8%27,977
  • Digital Wallet / Mobile Money Users12.7%21,149
  • Personal Loan Holders11%18,318
  • Life Insurance Policy Holders9%14,988
  • Stock / Equity Traders5.6%9,326
  • Mutual Fund Investors4.5%7,494
  • Credit Card Holders3.1%5,162
Show all 12

Largest group: Debit Card Users at 26.6%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence34.9%58,119
  • Rent Primary Residence17.6%29,309
  • Live with Family Member(s) in Their Residence40.2%66,945
  • Live in Student / University Accommodation3.8%6,328
  • Other Living Arrangement3.5%5,829

Largest group: Live with Family Member(s) in Their Residence at 40.2%

Dwelling Type

11 groups
  • 24.8%41,300Apartment / Flat – no outside space
  • 22.1%36,803Apartment / Flat – with balcony or garden
  • 16%26,645Detached House
  • 8.6%14,322Semi-Detached House
  • 8.1%13,489Terraced / Row House / Townhouse
  • 6.9%11,491Bungalow / Single-Storey House
  • 3.9%6,495Dormitory / Hostel / Group Quarters
  • 3.4%5,662Condominium / Serviced Apartment
  • 2.4%3,997Cottage / Farmhouse
  • 2.1%3,497Other Dwelling Type
  • 1.7%2,831Mobile Home / Caravan

Largest group: Apartment / Flat – no outside space at 24.8%

Parents of Children (age of youngest child)

5 groups
18.4%30,6420-2 Years 21.5%35,8043-6 Years 25.7%42,7987-12 Years 18.1%30,14213-17 Years 16.3%27,14518+ Years (adult children)

Largest group: 7-12 Years at 25.7%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers15.5%25,812
  • Household Head / Main Earner13.9%23,148
  • Household Budget Managers13.2%21,982
  • Multi-Generational Households10.6%17,652
  • Children's Education Decision Makers9.8%16,320
  • New Parents (child under 1 year)9.1%15,154
  • Expecting Parents7.1%11,824
  • Grandparents Caring for Grandchildren5.1%8,493
Show all 12

Largest group: Primary Grocery Shoppers at 15.5%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers17.9%29,809
  • Residential Cleaning / Domestic Help Users15.9%26,478
  • Air-Conditioning / Cooling Service Customers14.2%23,647
  • Plumbing Service Customers11.1%18,485
  • Pest-Control Service Customers10.6%17,652
  • Electrical Repair Service Customers10.3%17,153
  • Home Maintenance & Handyman Service Users8.5%14,155
  • Laundry / Dry-Cleaning Service Users7.7%12,823
Show all 9

Largest group: Household Service Decision Makers at 17.9%

Where they live

Regions and background across the country.

Ethnicity / Population Background

4 groups
  • Egyptian97%161,535
  • Bedouin1%1,665
  • Nubian1%1,665
  • Other ethnic groups / minorities1%1,665

Largest group: Egyptian at 97%

Governorate Distribution

27 groups
  • Cairo11.4%18,985
  • Giza9.1%15,154
  • Sharqia7.5%12,490
  • Dakahlia6.9%11,491
  • Beheira6%9,992
  • Alexandria5.8%9,659
  • Qalyubia5.7%9,492
  • Gharbia5.4%8,993
  • Minya5.1%8,493
  • Sohag4.8%7,993
Show all 27

Largest group: Cairo at 11.4%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 20.8%34,638Motorcycle / Scooter Owners
  • 15%24,980Mass-Market Car Owners
  • 11.9%19,817Commercial Vehicle Owners
  • 10.8%17,985Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 24.5%40,800Android Smartphone Users
  • 11.9%19,817Heavy Mobile App Users (3+ hours / day)
  • 11.8%19,651Online Learning / E-Learning Users
  • 9.8%16,320Basic / Feature-Phone Users
All 11 groups

Travel

  • 19.5%32,474Family Vacationers
  • 17.5%29,143Frequent Domestic Travellers (3+ trips a year)
  • 13.4%22,315Pilgrimage & Religious Travellers
  • 11.1%18,485Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 11.9%19,817Gardeners & Home Growers
  • 11.2%18,651Arts, Crafts & Hobby Enthusiasts
  • 11.1%18,485Nightlife & Socialising Enthusiasts
  • 10.8%17,985Nature & Outdoor Leisure (camping, picnics)
All 12 groups

Media & Entertainment

  • 19.7%32,807Free Ad-Supported Video Platform Viewers
  • 13.2%21,982OTT / Subscription Video Streaming Subscribers
  • 11.6%19,318Linear / Pay-TV Viewers
  • 10.6%17,652Music Streaming Users
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 39.4%65,613Non-Tobacco / Nicotine Users
  • 30.6%50,958Adult Tobacco Product Users
  • 12.2%20,317Former Tobacco / Nicotine Users
  • 7.2%11,990Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 20.1%33,473Audio / Headphone Device Owners
  • 17.4%28,976Consumer Electronics Purchase Decision Makers
  • 13.3%22,149Smart TV Owners
  • 12%19,984Major Home Appliance Buyers
All 10 groups

Content Creators & Social Media Influence

  • 22.9%38,136Casual Social Media Content Posters
  • 16.1%26,811Short-Form Video Creators
  • 12.1%20,150Photo & Visual Content Creators
  • 12%19,984Influencers / Brand Collaborators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. In-Store Shoppers16.2%26,9782
  2. Value & Discount Seekers22.9%38,1361
  3. Online Shoppers10.4%17,3193
  • Value & Discount Seekers22.9%38,136
  • In-Store Shoppers16.2%26,978
  • Online Shoppers10.4%17,319
  • Fashion & Apparel Shoppers9.1%15,154
  • Impulse Buyers6.6%10,991
  • Omnichannel Shoppers6.5%10,825
  • Brand-Loyal Shoppers6.5%10,825
  • Home & Furnishing Shoppers6.2%10,325
  • Social Commerce / Live-Shopping Buyers4.6%7,660
  • Second-Hand & Re-Commerce Shoppers4.5%7,494
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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