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Consumer panel · Europe

Real consumers of Spain, profiled by Frequent Research.

Know them by age and gender.

  • CapitalMadrid
  • CurrencyEuro (EUR)
  • LanguagesSpanish
Explore the panel Get the panel book 951,160profiled consumers33profile tables€Euro
  • GenderFemales51.6% · 490,799
  • Age30-4943.3% · 411,852
  • Education (highest level completed)Less than secondary / high school32.6% · 310,078
  • Occupation / Employment StatusFull-Time Employee37.9% · 360,490
  • Marital StatusMarried / Civil Partnership47.6% · 452,752
  • Life Stage / GenerationMillennials (born 1981–1996)36% · 342,418
  • Ethnicity / Population BackgroundSpanish (all regional identities)89% · 846,532
  • Autonomous Community DistributionCatalonia17.5% · 166,453
  • Annual Household Income (gross, EUR)Middle Household Income · €31,000 – €41,99919.5% · 185,476
  • Annual Personal Income (gross, EUR)Lower-Middle Income · €13,000 – €18,99920.5% · 194,988
  • Home Category (living arrangement)Own Primary Residence53.2% · 506,017
  • Dwelling TypeApartment / Flat – with balcony or garden28.3% · 269,178
  • Parents of Children (age of youngest child)18+ Years (adult children)33% · 313,883
  • AutomotiveMass-Market Car Owners34.2% · 325,297
At a glance

Spain in 6 numbers

  • 951,160profiled consumers in Spain
  • Gender51.6%Females
  • Age43.3%30-49
  • Occupation37.9%Full-Time Employee
  • Personal income20.5%Lower-Middle Income · €13,000 – €18,999
  • Technology23.8%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 48.4%460,361 Males
  • 51.6%490,799 Females

Largest group: Females at 51.6%

Age

5 groups
3.7%35,19313-17 20%190,23218-29 43.3%411,85230-49 21.9%208,30450-64 11.1%105,57965+

Largest group: 30-49 at 43.3%

Education (highest level completed)

9 groups
  • Less than secondary / high school32.6%310,078
  • Secondary / high school graduate12.6%119,846
  • Post-secondary vocational / technical training6.9%65,630
  • Some college / university – no degree5.6%53,265
  • Associate / short-cycle tertiary diploma4%38,046
  • Bachelor's degree22.8%216,864
  • Master's degree (MA, MSc, MBA, etc.)11.8%112,237
  • Professional degree (MD, DDS, LLB, JD, etc.)2.4%22,828
  • Doctorate (PhD, EdD)1.3%12,365

Largest group: Less than secondary / high school at 32.6%

Marital Status

5 groups
  • Married / Civil Partnership47.6%452,752
  • Single / Never Married27.7%263,471
  • Divorced8.5%80,849
  • Widowed / Separated6.3%59,923
  • Living with Partner (Cohabiting)9.9%94,165

Largest group: Married / Civil Partnership at 47.6%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)36%342,418
  • Gen X (born 1965–1980)25.2%239,692
  • Gen Z (born 1997–2012)22.9%217,816
  • Baby Boomers (born 1946–1964)13.1%124,602
  • Silent Generation (born before 1946)2.8%26,632

Largest group: Millennials (born 1981–1996) at 36%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee37.9%360,490
  • Retired12.2%116,042
  • Unemployed10.2%97,018
  • Student8.7%82,751
  • Homemaker8.2%77,995
  • Self-Employed / Contract / Freelance7.4%70,386
  • Part-Time Employee6.1%58,021
  • Occasional or Seasonal Work3%28,535
Show all 11

Largest group: Full-Time Employee at 37.9%

Annual Household Income (gross, EUR)

10 groups
5.3%50,411Very Low Household Income · Below €14,000 18%171,209Low Household Income · €14,000 – €22,999 17.6%167,404Lower-Middle Household Income · €23,000 – €30,999 19.5%185,476Middle Household Income · €31,000 – €41,999 15.7%149,332Upper-Middle Household Income · €42,000 – €54,999 13.3%126,504Comfortable Household Income · €55,000 – €74,999 5.8%55,167Affluent Household Income · €75,000 – €99,999 2.7%25,681High Household Income · €100,000 – €149,999 1.3%12,365Very High Household Income · €150,000 – €239,999 0.8%7,609Top Household Income Tier · €240,000 and above

Largest group: Middle Household Income · €31,000 – €41,999 at 19.5%

Annual Personal Income (gross, EUR)

10 groups
3.8%36,144Very Low Income · Below €7,500 16.5%156,941Low Income · €7,500 – €12,999 20.5%194,988Lower-Middle Income · €13,000 – €18,999 18%171,209Middle Income · €19,000 – €24,999 16.1%153,137Upper-Middle Income · €25,000 – €32,999 11.2%106,530Comfortable Income · €33,000 – €43,999 7.6%72,288Affluent Income · €44,000 – €59,999 4.2%39,949High Income · €60,000 – €89,999 1.2%11,414Very High Income · €90,000 – €139,999 0.9%8,560Top Income Tier · €140,000 and above

Largest group: Lower-Middle Income · €13,000 – €18,999 at 20.5%

Banking & Financial Services

12 groups
  • Credit Card Holders15%142,674
  • Debit Card Users13.6%129,358
  • Online / Mobile Banking Users12.5%118,895
  • Digital Wallet / Mobile Money Users10.5%99,872
  • Life Insurance Policy Holders8.9%84,653
  • Home Loan / Mortgage Holders8.7%82,751
  • Personal Loan Holders7.8%74,190
  • Stock / Equity Traders6.2%58,972
Show all 12

Largest group: Credit Card Holders at 15%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence53.2%506,017
  • Rent Primary Residence15%142,674
  • Live with Family Member(s) in Their Residence23.8%226,376
  • Live in Student / University Accommodation3.9%37,095
  • Other Living Arrangement4.1%38,998

Largest group: Own Primary Residence at 53.2%

Dwelling Type

11 groups
  • 28.3%269,178Apartment / Flat – with balcony or garden
  • 20.1%191,183Apartment / Flat – no outside space
  • 13.6%129,358Detached House
  • 8.5%80,849Condominium / Serviced Apartment
  • 8%76,093Terraced / Row House / Townhouse
  • 7.9%75,142Semi-Detached House
  • 5%47,558Bungalow / Single-Storey House
  • 2.5%23,779Cottage / Farmhouse
  • 2.5%23,779Dormitory / Hostel / Group Quarters
  • 2.4%22,828Other Dwelling Type
  • 1.2%11,414Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 28.3%

Parents of Children (age of youngest child)

5 groups
10.3%97,9690-2 Years 13.9%132,2113-6 Years 20.1%191,1837-12 Years 22.7%215,91313-17 Years 33%313,88318+ Years (adult children)

Largest group: 18+ Years (adult children) at 33%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner16.1%153,137
  • Primary Grocery Shoppers16%152,186
  • Dual-Income Households12.3%116,993
  • Household Budget Managers11.6%110,335
  • Single Parents7.8%74,190
  • Multi-Generational Households7.6%72,288
  • Children's Education Decision Makers7.1%67,532
  • Grandparents Caring for Grandchildren6.6%62,777
Show all 12

Largest group: Household Head / Main Earner at 16.1%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers15.3%145,527
  • Residential Cleaning / Domestic Help Users12.8%121,748
  • Home Maintenance & Handyman Service Users12.4%117,944
  • Plumbing Service Customers12.1%115,090
  • Electrical Repair Service Customers10.9%103,676
  • Laundry / Dry-Cleaning Service Users10.4%98,921
  • Air-Conditioning / Cooling Service Customers9.2%87,507
  • Landlords & Property Managers9%85,604
Show all 9

Largest group: Household Service Decision Makers at 15.3%

Where they live

Regions and background across the country.

Ethnicity / Population Background

5 groups
  • Spanish (all regional identities)89%846,532
  • Latin American6%57,070
  • Other European2%19,023
  • Other ethnic groups / minorities2%19,023
  • North African1%9,512

Largest group: Spanish (all regional identities) at 89%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 34.2%325,297Mass-Market Car Owners
  • 18.6%176,916Car Insurance Policy Holders
  • 12%114,139Vehicle Service & Repair Decision Makers
  • 9.7%92,263Motorcycle / Scooter Owners
All 11 groups

Technology & Digital Usage

  • 23.8%226,376Android Smartphone Users
  • 11.3%107,481Generative AI & Chatbot Users
  • 9.6%91,311Cloud Storage & Productivity App Users
  • 9%85,604iOS Smartphone Users
All 11 groups

Travel

  • 18.7%177,867Frequent Domestic Travellers (3+ trips a year)
  • 15.3%145,527Family Vacationers
  • 11.1%105,579International Travellers
  • 8.4%79,897Weekend / Short-Break Travellers
All 12 groups

Lifestyle & Hobbies

  • 14.4%136,967Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 13.3%126,504DIY & Home Improvement Enthusiasts
  • 10.1%96,067Eco-Conscious / Sustainable Living Consumers
  • 8.9%84,653Arts, Crafts & Hobby Enthusiasts
All 12 groups

Media & Entertainment

  • 14.8%140,772OTT / Subscription Video Streaming Subscribers
  • 13.5%128,407Music Streaming Users
  • 13.3%126,504Linear / Pay-TV Viewers
  • 11%104,628Free Ad-Supported Video Platform Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 27.3%259,667Non-Tobacco / Nicotine Users
  • 16.9%160,746Adult Tobacco Product Users
  • 16.8%159,795Wine & Spirits Consumers
  • 16.4%155,990Beer Consumers
All 9 groups

Consumer Electronics Ownership & Purchase

  • 17.6%167,404Laptop / Desktop Computer Owners
  • 15%142,674Consumer Electronics Purchase Decision Makers
  • 11.9%113,188Smart TV Owners
  • 11.5%109,383Major Home Appliance Buyers
All 10 groups

Content Creators & Social Media Influence

  • 22.7%215,913Casual Social Media Content Posters
  • 13.3%126,504Long-Form Video Creators
  • 12.6%119,846Short-Form Video Creators
  • 11.8%112,237Photo & Visual Content Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Autonomous Community Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Autonomous Community Distribution

  1. Andalusia16.9%160,7462
  2. Catalonia17.5%166,4531
  3. Community of Madrid15.1%143,6253
  • Catalonia17.5%166,453
  • Andalusia16.9%160,746
  • Community of Madrid15.1%143,625
  • Valencian Community10.5%99,872
  • Galicia5.6%53,265
  • Castile and León4.9%46,607
  • Basque Country4.6%43,753
  • Canary Islands4.4%41,851
  • Castile-La Mancha4%38,046
  • Region of Murcia3.1%29,486
Show all 18

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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