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Consumer panel · Middle East & Africa

Real consumers of Qatar, profiled by Frequent Research.

Know them by age and gender.

  • CapitalDoha
  • CurrencyQatari riyal (QAR)
  • LanguagesArabic
Explore the panel Get the panel book 5,391profiled consumers33profile tablesQRQatari riyal
  • GenderMales68.2% · 3,677
  • Age30-4941% · 2,210
  • Education (highest level completed)Less than secondary / high school26.4% · 1,423
  • Occupation / Employment StatusFull-Time Employee43.2% · 2,329
  • Marital StatusMarried / Civil Partnership54.8% · 2,954
  • Life Stage / GenerationMillennials (born 1981–1996)36% · 1,941
  • Ethnicity / Population BackgroundIndian25% · 1,348
  • Municipality DistributionDoha34.9% · 1,881
  • Annual Household Income (gross, QAR)Middle Household Income · QAR 130,000 – QAR 179,99920.6% · 1,111
  • Annual Personal Income (gross, QAR)Low Income · QAR 31,000 – QAR 54,99918.2% · 981
  • Home Category (living arrangement)Live with Family Member(s) in Their Residence36.3% · 1,957
  • Dwelling TypeApartment / Flat – with balcony or garden27.9% · 1,504
  • Parents of Children (age of youngest child)7-12 Years26.1% · 1,407
  • AutomotiveMass-Market Car Owners36.3% · 1,957
At a glance

Qatar in 7 numbers

  • 5,391profiled consumers in Qatar
  • Gender68.2%Males
  • Age41%30-49
  • Where they live34.9%Doha
  • Occupation43.2%Full-Time Employee
  • Personal income18.2%Low Income · QAR 31,000 – QAR 54,999
  • Technology15.8%iOS Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 68.2%3,677 Males
  • 31.8%1,714 Females

Largest group: Males at 68.2%

Age

5 groups
5.3%28613-17 27.7%1,49318-29 41%2,21030-49 17.4%93850-64 8.6%46465+

Largest group: 30-49 at 41%

Education (highest level completed)

9 groups
  • Less than secondary / high school26.4%1,423
  • Secondary / high school graduate17.8%960
  • Post-secondary vocational / technical training8.9%480
  • Some college / university – no degree7.9%426
  • Associate / short-cycle tertiary diploma3.8%205
  • Bachelor's degree19.8%1,067
  • Master's degree (MA, MSc, MBA, etc.)12%647
  • Professional degree (MD, DDS, LLB, JD, etc.)2.1%113
  • Doctorate (PhD, EdD)1.3%70

Largest group: Less than secondary / high school at 26.4%

Marital Status

5 groups
  • Married / Civil Partnership54.8%2,954
  • Single / Never Married36.8%1,984
  • Divorced2.5%135
  • Widowed / Separated5.1%275
  • Living with Partner (Cohabiting)0.8%43

Largest group: Married / Civil Partnership at 54.8%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)36%1,941
  • Gen Z (born 1997–2012)30.1%1,623
  • Gen X (born 1965–1980)20.3%1,094
  • Baby Boomers (born 1946–1964)11.2%604
  • Silent Generation (born before 1946)2.4%129

Largest group: Millennials (born 1981–1996) at 36%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee43.2%2,329
  • Student18.3%987
  • Retired12.4%668
  • Homemaker7.4%399
  • Self-Employed / Contract / Freelance4.3%232
  • Stay-at-Home Parent (full-time childcare)3.5%189
  • Disabled / Not Able to Work3.3%178
  • Part-Time Employee3.1%167
Show all 11

Largest group: Full-Time Employee at 43.2%

Annual Household Income (gross, QAR)

10 groups
6.8%367Very Low Household Income · Below QAR 60,000 16.8%906Low Household Income · QAR 60,000 – QAR 94,999 17.9%965Lower-Middle Household Income · QAR 95,000 – QAR 129,999 20.6%1,111Middle Household Income · QAR 130,000 – QAR 179,999 16.2%873Upper-Middle Household Income · QAR 180,000 – QAR 239,999 9.4%507Comfortable Household Income · QAR 240,000 – QAR 309,999 7.3%394Affluent Household Income · QAR 310,000 – QAR 429,999 2.9%156High Household Income · QAR 430,000 – QAR 599,999 1.2%65Very High Household Income · QAR 600,000 – QAR 999,999 0.9%49Top Household Income Tier · QAR 1,000,000 and above

Largest group: Middle Household Income · QAR 130,000 – QAR 179,999 at 20.6%

Annual Personal Income (gross, QAR)

10 groups
5.6%302Very Low Income · Below QAR 31,000 18.2%981Low Income · QAR 31,000 – QAR 54,999 15.1%814Lower-Middle Income · QAR 55,000 – QAR 74,999 17.7%954Middle Income · QAR 75,000 – QAR 99,999 17.4%938Upper-Middle Income · QAR 100,000 – QAR 139,999 10.4%561Comfortable Income · QAR 140,000 – QAR 179,999 8.2%442Affluent Income · QAR 180,000 – QAR 249,999 4.6%248High Income · QAR 250,000 – QAR 359,999 1.8%97Very High Income · QAR 360,000 – QAR 599,999 1%54Top Income Tier · QAR 600,000 and above

Largest group: Low Income · QAR 31,000 – QAR 54,999 at 18.2%

Banking & Financial Services

12 groups
  • Debit Card Users16.6%895
  • Online / Mobile Banking Users16.3%879
  • Credit Card Holders12.7%685
  • Life Insurance Policy Holders9.3%501
  • Home Loan / Mortgage Holders8.8%474
  • Digital Wallet / Mobile Money Users8%431
  • Stock / Equity Traders7%377
  • Mutual Fund Investors6.5%350
Show all 12

Largest group: Debit Card Users at 16.6%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence24.9%1,342
  • Rent Primary Residence30.4%1,639
  • Live with Family Member(s) in Their Residence36.3%1,957
  • Live in Student / University Accommodation5%270
  • Other Living Arrangement3.4%183

Largest group: Live with Family Member(s) in Their Residence at 36.3%

Dwelling Type

11 groups
  • 27.9%1,504Apartment / Flat – with balcony or garden
  • 15%809Apartment / Flat – no outside space
  • 14.6%787Detached House
  • 10.1%544Condominium / Serviced Apartment
  • 8.8%474Semi-Detached House
  • 8.1%437Terraced / Row House / Townhouse
  • 5.2%280Bungalow / Single-Storey House
  • 3.8%205Dormitory / Hostel / Group Quarters
  • 2.9%156Cottage / Farmhouse
  • 2.3%124Other Dwelling Type
  • 1.3%70Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 27.9%

Parents of Children (age of youngest child)

5 groups
16.9%9110-2 Years 21.9%1,1813-6 Years 26.1%1,4077-12 Years 20.9%1,12713-17 Years 14.2%76618+ Years (adult children)

Largest group: 7-12 Years at 26.1%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers15.5%836
  • Household Head / Main Earner14.1%760
  • Dual-Income Households11.3%609
  • Household Budget Managers11.1%598
  • Children's Education Decision Makers10.9%588
  • Multi-Generational Households8.8%474
  • Childcare / Nanny Service Users7%377
  • New Parents (child under 1 year)6.2%334
Show all 12

Largest group: Primary Grocery Shoppers at 15.5%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users30.2%1,628
  • Household Service Decision Makers13.5%728
  • Air-Conditioning / Cooling Service Customers11.8%636
  • Laundry / Dry-Cleaning Service Users8.8%474
  • Home Maintenance & Handyman Service Users7.6%410
  • Landlords & Property Managers7.4%399
  • Electrical Repair Service Customers7%377
  • Plumbing Service Customers6.9%372
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 30.2%

Where they live

Regions and background across the country.

Ethnicity / Population Background

7 groups
  • Indian25%1,348
  • Bangladeshi / Nepali / Sri Lankan25%1,348
  • Other Arab13%701
  • Qatari11%593
  • Western & other nationalities10%539
  • Filipino8%431
  • Pakistani8%431

Largest group: Indian at 25%

Municipality Distribution

8 groups
  • Doha34.9%1,881
  • Al Rayyan30%1,617
  • Al Wakrah9.2%496
  • Al Daayen7.8%420
  • Al Khor6.5%350
  • Umm Salal6.2%334
  • Al Sheehaniya4.5%243
  • Al Shamal0.9%49

Largest group: Doha at 34.9%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 36.3%1,957Mass-Market Car Owners
  • 27.5%1,483Car Insurance Policy Holders
  • 9.5%512Luxury / Premium Vehicle Owners
  • 8.3%447Vehicle Service & Repair Decision Makers
All 11 groups

Technology & Digital Usage

  • 15.8%852iOS Smartphone Users
  • 14.2%766Android Smartphone Users
  • 11.8%6365G Mobile Network Users
  • 11%593Early Technology Adopters
All 11 groups

Travel

  • 14.5%782International Travellers
  • 13.1%706Frequent Domestic Travellers (3+ trips a year)
  • 12.1%652Pilgrimage & Religious Travellers
  • 10.6%571Family Vacationers
All 12 groups

Lifestyle & Hobbies

  • 16%863Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 13.4%722Eco-Conscious / Sustainable Living Consumers
  • 10.2%550DIY & Home Improvement Enthusiasts
  • 8.8%474Nature & Outdoor Leisure (camping, picnics)
All 12 groups

Media & Entertainment

  • 25.8%1,391OTT / Subscription Video Streaming Subscribers
  • 17.3%933Music Streaming Users
  • 10%539Free Ad-Supported Video Platform Viewers
  • 9.5%512Cinema-Goers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 51.8%2,793Non-Tobacco / Nicotine Users
  • 16.4%884Adult Tobacco Product Users
  • 15.4%830Former Tobacco / Nicotine Users
  • 6%323Nicotine Replacement Product Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 19.9%1,073Laptop / Desktop Computer Owners
  • 11.3%609Smart TV Owners
  • 11%593Wearable Device Owners (smartwatch, fitness band)
  • 11%593Consumer Electronics Purchase Decision Makers
All 10 groups

Content Creators & Social Media Influence

  • 18.4%992Casual Social Media Content Posters
  • 15.4%830Short-Form Video Creators
  • 11.7%631Influencers / Brand Collaborators
  • 11.4%615Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Omnichannel Shoppers14.9%8032
  2. Online Shoppers18.1%9761
  3. Value & Discount Seekers9.4%5073
  • Online Shoppers18.1%976
  • Omnichannel Shoppers14.9%803
  • Value & Discount Seekers9.4%507
  • In-Store Shoppers8.6%464
  • Fashion & Apparel Shoppers8.3%447
  • Brand-Loyal Shoppers7%377
  • Impulse Buyers6.4%345
  • Home & Furnishing Shoppers6.2%334
  • Subscription / Auto-Replenish Shoppers6.1%329
  • Cross-Border Online Shoppers5.7%307
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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