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Consumer panel · North America

Real consumers of Costa Rica, profiled by Frequent Research.

Know them by age and gender.

  • CapitalSan José
  • CurrencyCosta Rican colón (CRC)
  • LanguagesSpanish
Explore the panel Get the panel book 10,363profiled consumers33profile tables₡Costa Rican colón
  • GenderFemales50.3% · 5,213
  • Age30-4939.4% · 4,083
  • Education (highest level completed)Less than secondary / high school34.7% · 3,596
  • Occupation / Employment StatusFull-Time Employee34.2% · 3,544
  • Marital StatusMarried / Civil Partnership40.2% · 4,166
  • Life Stage / GenerationMillennials (born 1981–1996)35.7% · 3,700
  • Ethnicity / Population BackgroundWhite / Mestizo88% · 9,119
  • Province DistributionSan José35.7% · 3,700
  • Annual Household Income (gross, CRC)Lower-Middle Household Income · ₡6,000,000 – ₡8,499,99919% · 1,969
  • Annual Personal Income (gross, CRC)Middle Income · ₡5,000,000 – ₡6,999,99918.5% · 1,917
  • Home Category (living arrangement)Own Primary Residence50.3% · 5,213
  • Dwelling TypeDetached House40.2% · 4,166
  • Parents of Children (age of youngest child)18+ Years (adult children)24.2% · 2,508
  • AutomotiveMass-Market Car Owners27.8% · 2,881
At a glance

Costa Rica in 7 numbers

  • 10,363profiled consumers in Costa Rica
  • Gender50.3%Females
  • Age39.4%30-49
  • Where they live35.7%San José
  • Occupation34.2%Full-Time Employee
  • Personal income18.5%Middle Income · ₡5,000,000 – ₡6,999,999
  • Technology26.8%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 49.7%5,150 Males
  • 50.3%5,213 Females

Largest group: Females at 50.3%

Age

5 groups
5.4%56013-17 26.5%2,74618-29 39.4%4,08330-49 19.5%2,02150-64 9.2%95365+

Largest group: 30-49 at 39.4%

Education (highest level completed)

9 groups
  • Less than secondary / high school34.7%3,596
  • Secondary / high school graduate18%1,865
  • Post-secondary vocational / technical training9.4%974
  • Some college / university – no degree7.2%746
  • Associate / short-cycle tertiary diploma2.7%280
  • Bachelor's degree17%1,762
  • Master's degree (MA, MSc, MBA, etc.)8.1%839
  • Professional degree (MD, DDS, LLB, JD, etc.)1.9%197
  • Doctorate (PhD, EdD)1%104

Largest group: Less than secondary / high school at 34.7%

Marital Status

5 groups
  • Married / Civil Partnership40.2%4,166
  • Single / Never Married37.6%3,896
  • Divorced4.1%425
  • Widowed / Separated5.5%570
  • Living with Partner (Cohabiting)12.6%1,306

Largest group: Married / Civil Partnership at 40.2%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)35.7%3,700
  • Gen Z (born 1997–2012)26.8%2,777
  • Gen X (born 1965–1980)23%2,383
  • Baby Boomers (born 1946–1964)11.7%1,212
  • Silent Generation (born before 1946)2.8%290

Largest group: Millennials (born 1981–1996) at 35.7%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee34.2%3,544
  • Self-Employed / Contract / Freelance11.6%1,202
  • Retired11.1%1,150
  • Student11%1,140
  • Homemaker8.1%839
  • Part-Time Employee7.1%736
  • Unemployed7%725
  • Occasional or Seasonal Work4.7%487
Show all 11

Largest group: Full-Time Employee at 34.2%

Annual Household Income (gross, CRC)

10 groups
7.7%798Very Low Household Income · Below ₡3,800,000 14.9%1,544Low Household Income · ₡3,800,000 – ₡5,999,999 19%1,969Lower-Middle Household Income · ₡6,000,000 – ₡8,499,999 15%1,554Middle Household Income · ₡8,500,000 – ₡10,999,999 17.2%1,782Upper-Middle Household Income · ₡11,000,000 – ₡14,999,999 12%1,244Comfortable Household Income · ₡15,000,000 – ₡19,999,999 8.4%870Affluent Household Income · ₡20,000,000 – ₡27,999,999 3.5%363High Household Income · ₡28,000,000 – ₡39,999,999 1.4%145Very High Household Income · ₡40,000,000 – ₡64,999,999 0.9%93Top Household Income Tier · ₡65,000,000 and above

Largest group: Lower-Middle Household Income · ₡6,000,000 – ₡8,499,999 at 19%

Annual Personal Income (gross, CRC)

10 groups
6.7%694Very Low Income · Below ₡2,100,000 16.5%1,710Low Income · ₡2,100,000 – ₡3,599,999 17.9%1,855Lower-Middle Income · ₡3,600,000 – ₡4,999,999 18.5%1,917Middle Income · ₡5,000,000 – ₡6,999,999 12.1%1,254Upper-Middle Income · ₡7,000,000 – ₡8,999,999 11.7%1,212Comfortable Income · ₡9,000,000 – ₡11,999,999 9%933Affluent Income · ₡12,000,000 – ₡16,999,999 4.5%466High Income · ₡17,000,000 – ₡23,999,999 2.1%218Very High Income · ₡24,000,000 – ₡38,999,999 1%104Top Income Tier · ₡39,000,000 and above

Largest group: Middle Income · ₡5,000,000 – ₡6,999,999 at 18.5%

Banking & Financial Services

12 groups
  • Debit Card Users18.7%1,938
  • Credit Card Holders14.3%1,482
  • Online / Mobile Banking Users12.1%1,254
  • Digital Wallet / Mobile Money Users11.8%1,223
  • Life Insurance Policy Holders8.5%881
  • Personal Loan Holders8.3%860
  • Home Loan / Mortgage Holders6.8%705
  • Mutual Fund Investors4.8%497
Show all 12

Largest group: Debit Card Users at 18.7%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence50.3%5,213
  • Rent Primary Residence15.6%1,617
  • Live with Family Member(s) in Their Residence26.3%2,725
  • Live in Student / University Accommodation3.8%394
  • Other Living Arrangement4%415

Largest group: Own Primary Residence at 50.3%

Dwelling Type

11 groups
  • 40.2%4,166Detached House
  • 15.6%1,617Bungalow / Single-Storey House
  • 11.1%1,150Terraced / Row House / Townhouse
  • 9.2%953Semi-Detached House
  • 5.3%549Cottage / Farmhouse
  • 4.4%456Apartment / Flat – with balcony or garden
  • 4%415Dormitory / Hostel / Group Quarters
  • 3.5%363Apartment / Flat – no outside space
  • 2.4%249Mobile Home / Caravan
  • 2.2%228Other Dwelling Type
  • 2.1%218Condominium / Serviced Apartment

Largest group: Detached House at 40.2%

Parents of Children (age of youngest child)

5 groups
13.5%1,3990-2 Years 17.6%1,8243-6 Years 22%2,2807-12 Years 22.7%2,35213-17 Years 24.2%2,50818+ Years (adult children)

Largest group: 18+ Years (adult children) at 24.2%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers16.8%1,741
  • Household Head / Main Earner16.6%1,720
  • Household Budget Managers13.9%1,440
  • Dual-Income Households12.1%1,254
  • Multi-Generational Households8.4%870
  • Children's Education Decision Makers6.3%653
  • Grandparents Caring for Grandchildren6%622
  • Single Parents5.9%611
Show all 12

Largest group: Primary Grocery Shoppers at 16.8%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers19%1,969
  • Plumbing Service Customers13%1,347
  • Residential Cleaning / Domestic Help Users12.5%1,295
  • Pest-Control Service Customers11.8%1,223
  • Air-Conditioning / Cooling Service Customers11.5%1,192
  • Electrical Repair Service Customers10.5%1,088
  • Home Maintenance & Handyman Service Users9%933
  • Landlords & Property Managers7.5%777
Show all 9

Largest group: Household Service Decision Makers at 19%

Where they live

Regions and background across the country.

Ethnicity / Population Background

7 groups
  • White / Mestizo88%9,119
  • Mulatto5%518
  • Nicaraguan origin2.5%259
  • Indigenous1.5%155
  • Afro-Costa Rican1%104
  • Chinese1%104
  • Other ethnic groups / minorities1%104

Largest group: White / Mestizo at 88%

Province Distribution

7 groups
  • San José35.7%3,700
  • Alajuela20.2%2,093
  • Heredia10.3%1,067
  • Cartago10.2%1,057
  • Puntarenas8.8%912
  • Limón7.7%798
  • Guanacaste7.1%736

Largest group: San José at 35.7%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 27.8%2,881Mass-Market Car Owners
  • 16.5%1,710Motorcycle / Scooter Owners
  • 12.1%1,254Car Insurance Policy Holders
  • 9.3%964Vehicle Service & Repair Decision Makers
All 11 groups

Technology & Digital Usage

  • 26.8%2,777Android Smartphone Users
  • 11%1,140Online Learning / E-Learning Users
  • 9.9%1,026Heavy Mobile App Users (3+ hours / day)
  • 9.2%953iOS Smartphone Users
All 11 groups

Travel

  • 23.2%2,404Frequent Domestic Travellers (3+ trips a year)
  • 13.2%1,368Family Vacationers
  • 10.5%1,088Weekend / Short-Break Travellers
  • 8.5%881Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 15.7%1,627Gardeners & Home Growers
  • 12.3%1,275Nature & Outdoor Leisure (camping, picnics)
  • 10.7%1,109DIY & Home Improvement Enthusiasts
  • 9%933Nightlife & Socialising Enthusiasts
All 12 groups

Media & Entertainment

  • 16.7%1,731Free Ad-Supported Video Platform Viewers
  • 15.8%1,637OTT / Subscription Video Streaming Subscribers
  • 12.2%1,264Music Streaming Users
  • 10.4%1,078Cinema-Goers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 46.9%4,860Non-Tobacco / Nicotine Users
  • 10.9%1,130Wine & Spirits Consumers
  • 10.4%1,078Beer Consumers
  • 10.1%1,047Former Tobacco / Nicotine Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 16.8%1,741Consumer Electronics Purchase Decision Makers
  • 14.9%1,544Major Home Appliance Buyers
  • 14.2%1,472Audio / Headphone Device Owners
  • 13.9%1,440Laptop / Desktop Computer Owners
All 10 groups

Content Creators & Social Media Influence

  • 22.4%2,321Casual Social Media Content Posters
  • 14.2%1,472Short-Form Video Creators
  • 13%1,347Photo & Visual Content Creators
  • 11.8%1,223Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. In-Store Shoppers14.1%1,4612
  2. Value & Discount Seekers19%1,9691
  3. Online Shoppers12.6%1,3063
  • Value & Discount Seekers19%1,969
  • In-Store Shoppers14.1%1,461
  • Online Shoppers12.6%1,306
  • Fashion & Apparel Shoppers8.4%870
  • Omnichannel Shoppers8.2%850
  • Brand-Loyal Shoppers7.6%788
  • Home & Furnishing Shoppers7.4%767
  • Impulse Buyers6%622
  • Social Commerce / Live-Shopping Buyers5.4%560
  • Second-Hand & Re-Commerce Shoppers4.1%425
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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