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Consumer panel · Asia-Pacific

Real consumers of Cambodia, profiled by Frequent Research.

Know them by age and gender.

  • CapitalPhnom Penh
  • CurrencyCambodian riel (KHR)
  • LanguagesKhmer
Explore the panel Get the panel book 51,598profiled consumers33profile tables៛Cambodian riel
  • GenderMales53.2% · 27,450
  • Age30-4941% · 21,155
  • Education (highest level completed)Less than secondary / high school64.8% · 33,436
  • Occupation / Employment StatusFull-Time Employee37% · 19,091
  • Marital StatusMarried / Civil Partnership48.5% · 25,025
  • Life Stage / GenerationMillennials (born 1981–1996)36.9% · 19,040
  • Ethnicity / Population BackgroundKhmer94% · 48,502
  • Province DistributionPhnom Penh19.5% · 10,062
  • Annual Household Income (gross, USD)Low Household Income · $1,600 – $2,59917.4% · 8,978
  • Annual Personal Income (gross, USD)Middle Income · $2,000 – $2,79916.9% · 8,720
  • Home Category (living arrangement)Own Primary Residence50.7% · 26,160
  • Dwelling TypeDetached House51.5% · 26,573
  • Parents of Children (age of youngest child)7-12 Years24.7% · 12,745
  • AutomotiveMotorcycle / Scooter Owners50.8% · 26,212
At a glance

Cambodia in 7 numbers

  • 51,598profiled consumers in Cambodia
  • Gender53.2%Males
  • Age41%30-49
  • Where they live19.5%Phnom Penh
  • Occupation37%Full-Time Employee
  • Personal income16.9%Middle Income · $2,000 – $2,799
  • Technology25.6%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 53.2%27,450 Males
  • 46.8%24,148 Females

Largest group: Males at 53.2%

Age

5 groups
6.2%3,19913-17 29.3%15,11818-29 41%21,15530-49 17.4%8,97850-64 6.1%3,14765+

Largest group: 30-49 at 41%

Education (highest level completed)

9 groups
  • Less than secondary / high school64.8%33,436
  • Secondary / high school graduate16.1%8,307
  • Post-secondary vocational / technical training8.6%4,437
  • Some college / university – no degree4.7%2,425
  • Associate / short-cycle tertiary diploma0.6%310
  • Bachelor's degree2.9%1,496
  • Master's degree (MA, MSc, MBA, etc.)1.6%826
  • Professional degree (MD, DDS, LLB, JD, etc.)0.4%206
  • Doctorate (PhD, EdD)0.3%155

Largest group: Less than secondary / high school at 64.8%

Marital Status

5 groups
  • Married / Civil Partnership48.5%25,025
  • Single / Never Married45.6%23,529
  • Divorced1.2%619
  • Widowed / Separated4%2,064
  • Living with Partner (Cohabiting)0.7%361

Largest group: Married / Civil Partnership at 48.5%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)36.9%19,040
  • Gen Z (born 1997–2012)31.9%16,460
  • Gen X (born 1965–1980)20%10,320
  • Baby Boomers (born 1946–1964)9.3%4,799
  • Silent Generation (born before 1946)1.9%980

Largest group: Millennials (born 1981–1996) at 36.9%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee37%19,091
  • Self-Employed / Contract / Freelance22.1%11,403
  • Student13.2%6,811
  • Retired7.2%3,715
  • Occasional or Seasonal Work5.5%2,838
  • Part-Time Employee3.7%1,909
  • Stay-at-Home Parent (full-time childcare)3.7%1,909
  • Homemaker3.2%1,651
Show all 11

Largest group: Full-Time Employee at 37%

Annual Household Income (gross, USD)

10 groups
10.3%5,315Very Low Household Income · Below $1,600 17.4%8,978Low Household Income · $1,600 – $2,599 15.3%7,894Lower-Middle Household Income · $2,600 – $3,599 15.4%7,946Middle Household Income · $3,600 – $4,799 15.2%7,843Upper-Middle Household Income · $4,800 – $6,499 10.6%5,469Comfortable Household Income · $6,500 – $8,499 8.8%4,541Affluent Household Income · $8,500 – $11,999 4.2%2,167High Household Income · $12,000 – $16,999 1.8%929Very High Household Income · $17,000 – $26,999 1%516Top Household Income Tier · $27,000 and above

Largest group: Low Household Income · $1,600 – $2,599 at 17.4%

Annual Personal Income (gross, USD)

10 groups
9.3%4,799Very Low Income · Below $850 16.2%8,359Low Income · $850 – $1,399 16%8,256Lower-Middle Income · $1,400 – $1,999 16.9%8,720Middle Income · $2,000 – $2,799 11.9%6,140Upper-Middle Income · $2,800 – $3,599 10.7%5,521Comfortable Income · $3,600 – $4,799 7.6%3,921Affluent Income · $4,800 – $6,499 6.7%3,457High Income · $6,500 – $9,499 3.5%1,806Very High Income · $9,500 – $15,999 1.2%619Top Income Tier · $16,000 and above

Largest group: Middle Income · $2,000 – $2,799 at 16.9%

Banking & Financial Services

12 groups
  • Digital Wallet / Mobile Money Users25.3%13,054
  • Debit Card Users20.7%10,681
  • Online / Mobile Banking Users13.8%7,121
  • Personal Loan Holders12.1%6,243
  • Life Insurance Policy Holders7.5%3,870
  • Stock / Equity Traders3.9%2,012
  • Mutual Fund Investors3.5%1,806
  • Buy-Now-Pay-Later (BNPL) Users3.3%1,703
Show all 12

Largest group: Digital Wallet / Mobile Money Users at 25.3%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence50.7%26,160
  • Rent Primary Residence6.1%3,147
  • Live with Family Member(s) in Their Residence38%19,607
  • Live in Student / University Accommodation1.8%929
  • Other Living Arrangement3.4%1,754

Largest group: Own Primary Residence at 50.7%

Dwelling Type

11 groups
  • 51.5%26,573Detached House
  • 11.4%5,882Bungalow / Single-Storey House
  • 8.4%4,334Semi-Detached House
  • 7.7%3,973Terraced / Row House / Townhouse
  • 4.6%2,374Dormitory / Hostel / Group Quarters
  • 4.4%2,270Cottage / Farmhouse
  • 3.2%1,651Apartment / Flat – no outside space
  • 2.8%1,445Apartment / Flat – with balcony or garden
  • 2.7%1,393Other Dwelling Type
  • 2.4%1,238Mobile Home / Caravan
  • 0.9%464Condominium / Serviced Apartment

Largest group: Detached House at 51.5%

Parents of Children (age of youngest child)

5 groups
17.4%8,9780-2 Years 21.2%10,9393-6 Years 24.7%12,7457-12 Years 18.8%9,70013-17 Years 17.9%9,23618+ Years (adult children)

Largest group: 7-12 Years at 24.7%

Parenting, Family & Household Roles

12 groups
  • Dual-Income Households16.4%8,462
  • Household Head / Main Earner14.2%7,327
  • Primary Grocery Shoppers13.7%7,069
  • Multi-Generational Households12.4%6,398
  • Household Budget Managers11.1%5,727
  • Children's Education Decision Makers6.3%3,251
  • Expecting Parents5.7%2,941
  • New Parents (child under 1 year)5.6%2,889
Show all 12

Largest group: Dual-Income Households at 16.4%

Household Services & Maintenance

9 groups
  • Air-Conditioning / Cooling Service Customers19.2%9,907
  • Household Service Decision Makers18.6%9,597
  • Plumbing Service Customers13.8%7,121
  • Pest-Control Service Customers13.3%6,863
  • Electrical Repair Service Customers10.7%5,521
  • Home Maintenance & Handyman Service Users10%5,160
  • Residential Cleaning / Domestic Help Users7.2%3,715
  • Laundry / Dry-Cleaning Service Users3.6%1,858
Show all 9

Largest group: Air-Conditioning / Cooling Service Customers at 19.2%

Where they live

Regions and background across the country.

Ethnicity / Population Background

5 groups
  • Khmer94%48,502
  • Chinese2.5%1,290
  • Cham2%1,032
  • Vietnamese1%516
  • Other ethnic groups / minorities0.5%258

Largest group: Khmer at 94%

Province Distribution

16 groups
  • Phnom Penh19.5%10,062
  • Other provinces (Kratie, Koh Kong, Mondulkiri, Ratanakiri, Stung Treng, etc.)12.4%6,398
  • Kandal7.4%3,818
  • Siem Reap7%3,612
  • Battambang6.2%3,199
  • Prey Veng5.9%3,044
  • Kampong Speu5.8%2,993
  • Kampong Cham5.6%2,889
  • Takeo5.5%2,838
  • Banteay Meanchey5.3%2,735
Show all 16

Largest group: Phnom Penh at 19.5%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 50.8%26,212Motorcycle / Scooter Owners
  • 13.4%6,914Commercial Vehicle Owners
  • 7.4%3,818Vehicle Purchase Intenders (next 12 months)
  • 6.4%3,302Ride-Hailing & Delivery Drivers
All 11 groups

Technology & Digital Usage

  • 25.6%13,209Android Smartphone Users
  • 23.3%12,022Basic / Feature-Phone Users
  • 11.6%5,985Online Learning / E-Learning Users
  • 10.4%5,366Heavy Mobile App Users (3+ hours / day)
All 11 groups

Travel

  • 21.2%10,939Family Vacationers
  • 18.7%9,649Frequent Domestic Travellers (3+ trips a year)
  • 14.4%7,430Budget / Backpacker Travellers
  • 10.4%5,366Pilgrimage & Religious Travellers
All 12 groups

Lifestyle & Hobbies

  • 18.7%9,649Gardeners & Home Growers
  • 11.8%6,089Nature & Outdoor Leisure (camping, picnics)
  • 10.9%5,624Nightlife & Socialising Enthusiasts
  • 9.4%4,850Volunteers & Community Participants
All 12 groups

Media & Entertainment

  • 22.7%11,713Free Ad-Supported Video Platform Viewers
  • 15%7,740Cinema-Goers
  • 11.7%6,037OTT / Subscription Video Streaming Subscribers
  • 11.4%5,882Linear / Pay-TV Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 33%17,027Non-Tobacco / Nicotine Users
  • 23.6%12,177Adult Tobacco Product Users
  • 18.1%9,339Beer Consumers
  • 10.9%5,624Wine & Spirits Consumers
All 9 groups

Consumer Electronics Ownership & Purchase

  • 25.9%13,364Consumer Electronics Purchase Decision Makers
  • 19.4%10,010Major Home Appliance Buyers
  • 17.8%9,184Audio / Headphone Device Owners
  • 10.6%5,469Smart TV Owners
All 10 groups

Content Creators & Social Media Influence

  • 22%11,352Casual Social Media Content Posters
  • 20%10,320Short-Form Video Creators
  • 12.5%6,450Photo & Visual Content Creators
  • 12.4%6,398Influencers / Brand Collaborators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. In-Store Shoppers18.4%9,4942
  2. Value & Discount Seekers24.9%12,8481
  3. Fashion & Apparel Shoppers9.4%4,8503
  • Value & Discount Seekers24.9%12,848
  • In-Store Shoppers18.4%9,494
  • Fashion & Apparel Shoppers9.4%4,850
  • Online Shoppers8.4%4,334
  • Home & Furnishing Shoppers8.1%4,179
  • Brand-Loyal Shoppers7.6%3,921
  • Impulse Buyers6.3%3,251
  • Social Commerce / Live-Shopping Buyers4.8%2,477
  • Omnichannel Shoppers3.7%1,909
  • Second-Hand & Re-Commerce Shoppers3.4%1,754
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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