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Evidence for governance

Research the public. Understand the population. Deliver evidence.

Citizen surveys, opinion polls and scheme evaluations — designed, fielded and validated across India.

  • Sampling plan & margin of error before fieldwork
  • Back-checks, GPS and audio validation
  • Respondent-level data, codebook & technical annex
Request a Research Proposal Get a Sample Feasibility
  • ISO 20252:2019Market, opinion & social research
  • ISO 9001:2015Quality management systems
  • ISO/IEC 27001:2013Information security management
  • ESOMARESOMAR member
  • MSMEMSME registered
Research designed for
  • Central ministries
  • State departments
  • Public sector undertakings
  • Development agencies
  • NGOs
  • Policy think-tanks
  • Consulting firms
  • Urban local bodies
Non-partisan · Methodology documented · ISO 20252
Study portfolio

19 types of public-sector study, one accountable team

Every study type we design, field and report. Select one to see how we run it.

19Study types 5Survey modes 10Published case studies
  • 01GsGovernment & Public-Sector SurveysCAPI · CATI2 cases
  • 02OpOpinion Polls & Public SentimentCATI · Online panel2 cases
  • 03CsCitizen Satisfaction ResearchExit interviews · CATI2 cases
  • 04HhHousehold & Socioeconomic SurveysCAPI door-to-door
  • 05PhPublic Health & Healthcare AccessCAPI · CATI1 case
  • 06EdEducation & Youth ResearchSchool-based · Online
  • 07AgAgriculture & Farmer StudiesF2F in local languages
  • 08EmEmployment, Skills & WorkforceCATI · CAPI1 case
  • 09CrConsumer Research (public interest)Online panel · F2F
  • 10RuRural ResearchF2F · CAPI
  • 11UbUrban Infrastructure & Civic ServicesIntercepts · CAPI3 cases
  • 12PrPolicy ResearchQuant · IDIs
  • 13SeScheme Evaluation & Beneficiary StudiesBaseline / endline · CAPI2 cases
  • 14WcWomen & Child DevelopmentCAPI · Community FGDs
  • 15FiFinancial Inclusion & Digital PaymentsCATI · Online
  • 16DgDigital Governance & e-ServicesOnline · CAPI for offline users2 cases
  • 17WaWater, Sanitation & Hygiene (WASH)CAPI · Observation
  • 18RsMobility & Road SafetyIntercepts · CATI1 case
  • 19EvEnvironment & Climate PerceptionOnline · F2F
For research officers

What reviewers check first — and what we hand over

Eight points technical committees look for. Each comes with a document in your evidence pack.

  1. Representative samplingSampling frame, design and margin of error agreed before fieldwork.
  2. Neutral, tested questionnairePilot-tested, translated and back-translated into local languages.
  3. Trained, supervised field teamsInterviewer training, supervisor ratios and daily progress reports.
  4. Verifiable interviewsGPS and time stamps, back-checks and audio review where consented.
  5. Transparent data processingDocumented cleaning rules, outlier review and weighting.
  6. Usable deliverablesRespondent-level data in SPSS / Excel / CSV with a codebook.
  7. Confidentiality & consentInformed consent, anonymised reporting and NDAs on request.
  8. Certified processesISO 20252, ISO 9001 and ISO/IEC 27001 certified systems.
Your evidence pack Sampling planRepresentative sampling Questionnaire + translationsNeutral, tested questionnaire Field manual & daily MISTrained, supervised field teams QC & back-check logVerifiable interviews Weighting noteTransparent data processing Data + codebookUsable deliverables Consent & data-handling noteConfidentiality & consent CertificatesCertified processes
Research areas

Every kind of public-sector study, one research partner

19 research areas. Choose one to see its methods and the panel members behind it.

Government & Public-Sector Surveys Opinion Polls & Public Sentiment Citizen Satisfaction Research Household & Socioeconomic Surveys Public Health & Healthcare Access Education & Youth Research Agriculture & Farmer Studies Employment, Skills & Workforce Consumer Research (public interest) Rural Research Urban Infrastructure & Civic Services Policy Research Scheme Evaluation & Beneficiary Studies Women & Child Development Financial Inclusion & Digital Payments Digital Governance & e-Services Water, Sanitation & Hygiene (WASH) Mobility & Road Safety Environment & Climate Perception

Government & Public-Sector Surveys

Evidence for departmental planning and service design.

Sampling
Multi-stage stratified, by state, district and urban / rural
Respondents
Citizens, service users, officials
You receive
Weighted dataset, dashboard, decision report
2 published case studiesA statewide citizen satisfaction survey on public servicesA visitor survey for a national tourism board Main modesCAPICATIOnlineMixed mode

Panel support: 42,52,035 citizen panel members

Panel members by region

  • North31%13,18,131
  • South18%7,65,366
  • Northeast18%7,65,366
  • West17%7,22,846
  • East10%4,25,204
  • Central6%2,55,122
Coverage

Where we have been in the field

Field teams in 17 states & UTs and 149 districts, coordinated from our New Delhi headquarters.

Field teams Panel reach All North South East West Central Northeast All districts — HaryanaAll districts — Delhi NCR20 districts — Jammu & Kashmir Map: @svg-maps/india by Victor Cazanave, CC BY 4.0. Not to scale. Jammu & Kashmir and Ladakh drawn as one shape.
  • HaryanaAll 22 districts AmbalaBhiwaniFatehabadGurugramHisarJhajjarKaithalKurukshetraMahendergarhNuh (Mewat)PalwalPanchkulaRewariRohtakSirsa
  • Jammu & Kashmir20 districts JammuSrinagarBaramullaAnantnagPulwama (incl. Awantipora)KupwaraBudgamDodaKathuaUdhampurSambaRajouriPoonchReasiKishtwarRambanGanderbalShopianKulgamBandipora
  • Madhya Pradesh19 districts BhopalIndoreJabalpurGwaliorChhatarpurTikamgarhPannaDatiaSagarAshok NagarBhindMorenaRewaBetulDamohSatnaShivpuriUjjainDhar
  • Uttar Pradesh16 districts LucknowKanpurHamirpurMahobaBandaJhansiVaranasiGorakhpurGondaBastiAmbedkar NagarChitrakootHardoiShahjahanpurRampurBareilly
  • Delhi NCRAll 11 districts All districts
  • Maharashtra9 districts MumbaiPuneNagpurNashikThaneSataraYavatmalWardhaGondia
  • Punjab7 districts AmritsarLudhianaPatialaSangrurMansaJalandharHoshiarpur
  • Rajasthan7 districts JaipurKotaAlwarBharatpurJodhpurAjmerBikaner
  • Bihar7 districts PatnaGayaSamastipurSitamarhiDarbhangaArariaMuzaffarpur
  • Chhattisgarh6 districts RaipurBilaspurDurgSurgujaMahasamundJashpur
  • Jharkhand5 districts RanchiDhanbadSahibganjHazaribaghSinghbhum
  • Gujarat5 districts AhmedabadMehsanaSuratVadodaraRajkot
  • Karnataka4 districts BengaluruMysuruRaichurBagalkote
  • West Bengal4 districts KolkataAlipurduarHowrahNorth 24 Parganas
  • Odisha4 districts BalasoreAngulSambalpurPuri
  • Uttarakhand2 districts HaridwarDehradun
  • Telangana1 district Hyderabad
Programmes

Research programmes we deliver

← →
01

Government & Public-Sector Surveys

Reliable evidence from citizens, users or stakeholders.

CitizensService usersOfficials CAPICATIOnline Explore
02

Citizen Satisfaction Research

How people experience public services, end to end.

Urban usersRural users Exit interviewsCATICAPI Explore
03

Public Opinion Polls

Views on public issues and priorities, balanced samples.

General populationDemographic groups CATIOnline panelF2F Explore
04

Policy Research

Awareness and expected impact, before and after.

CitizensBusinessesExperts QuantIDIsFGDs Explore
05

Government Scheme Evaluation

Reach, delivery and outcomes against objectives.

BeneficiariesNon-beneficiariesImplementers Baseline / endlineQualitative Explore
06

Beneficiary Feedback

What reached people, what helped, what did not.

BeneficiariesHouseholds CAPICATICommunity discussions Explore
07

Household & Socioeconomic Surveys

Income, consumption, assets and living conditions.

Households by incomeRegions CAPI door-to-doorListing Explore
08

Rural & Agricultural Research

Crops, inputs, credit and markets in rural India.

FarmersAgri-workersRural households F2F local languageGroup discussions Explore
09

Healthcare & Public Health Research

Access, awareness and service quality in health.

PatientsCaregiversHealth workers CAPICATIHCP panel Explore
10

Education & Youth Research

Learning, access and aspirations.

StudentsParentsTeachers School-basedOnlineF2F Explore
11

Employment & Workforce Research

Jobs, skills, wages and labour programmes.

WorkersJob-seekersMSMEs CATICAPIEstablishment Explore
12

Urban Infrastructure Research

Transport, water, sanitation, housing and civic services.

Urban residentsCommuters InterceptsCAPIOnline Explore
Opinion polls & public sentiment

How confident you can be in the numbers

  1. 1Questionnaire
  2. 2Sample design
  3. 3Recruitment
  4. 4Fieldwork
  5. 5Validation
  6. 6Processing
  7. 7Analysis
  8. 8Reporting
Sample size 1,500 1001,00020,000 ±2.5%margin of error at 95% confidence

Formula: 1.96 × √(0.25 ÷ n), for a simple random sample at 50% proportion. Design effects from clustering or weighting widen it.

Public issuesPolicy perceptionService satisfactionCitizen sentimentPre / post campaignPublic consultationAwareness studiesCommunity perceptionSocial attitudes
Election & public sentiment

Neutral research. Nothing more, nothing less.

  • No outcome predictions
  • No persuasion messaging
  • Election Commission guidelines followed
  • Voter opinion research
  • Issue-based public opinion
  • Candidate perception
  • Political awareness studies
  • Voter behaviour research
  • Campaign perception
  • Constituency-level surveys
  • Exit / intercept surveys, where legal
  • Post-election research
Case studies

Government work, in the field

10 published government case studies across 6 countries. Clients are kept confidential.

← →
A state planning departmentCase study

A statewide citizen satisfaction survey on public services

15,000 households across all districts14 weeks
  1. ChallengeThe department wanted independent evidence on how citizens experienced health, education, ration distribution, roads and electricity, to guide budget priorities.
  2. MethodHousehold survey · District dashboards
  3. OutcomeSatisfaction varied widely between districts, and ration distribution and primary health centres showed the largest gaps.
A large state in North IndiaGovernment researchOffline data collection (CAPI) Read the case study
A central government programmeCase study

Verifying beneficiaries of a direct benefit scheme

20,000 beneficiaries10 weeks
  1. ChallengeThe programme needed to check whether benefits reached the right people.
  2. MethodTelephone and field verification
  3. OutcomeMost payments reached eligible beneficiaries, but some had outdated bank details.
Six statesGovernment researchOffline data collection (CATI & CAPI) Read the case study
A local authorityCase study

A residents’ survey for a local council

2,500 residents9 weeks
  1. ChallengeThe council needed evidence on residents’ priorities ahead of budget decisions.
  2. MethodPostal, online and telephone survey
  3. OutcomeRoad maintenance and social care were top priorities.
EnglandGovernment researchQuantitative research Read the case study
A government services authorityCase study

Usability testing a government digital service

40 sessions6 weeks
  1. ChallengeCitizens and residents found an online licence renewal service confusing.
  2. MethodUsability testing in Arabic and English
  3. OutcomeCompletion rates improved after redesign, and help-desk calls fell.
United Arab EmiratesUI/UX designQualitative research Read the case study
An election awareness programmeCase study

Measuring voter awareness before elections

8,000 voters6 weeks
  1. ChallengeThe programme wanted to understand awareness of registration and voting procedures among first-time voters.
  2. MethodVoter survey · Message testing
  3. OutcomeFirst-time voters lacked information on registration.
Four statesGovernment researchQuantitative research Read the case study
A public transport authorityCase study

A commuter survey for a public transport authority

6,000 commuters8 weeks
  1. ChallengeThe authority needed evidence on commuter satisfaction and travel patterns.
  2. MethodOn-board and online survey
  3. OutcomeReliability and crowding were key concerns.
AustraliaGovernment researchQuantitative research Read the case study
A skills development ministryCase study

Evaluating a national skills training programme

10,000 trainees14 weeks
  1. ChallengeThe ministry needed evidence on employment outcomes after training.
  2. MethodTracer survey · Employer interviews
  3. OutcomeOutcomes were strongest where training linked to local employers.
Eight statesGovernment researchQuantitative research Read the case study
A health ministryCase study

Evaluating a public health awareness campaign

4,000 adults6 months
  1. ChallengeThe ministry needed to know whether a campaign improved awareness and behaviour.
  2. MethodBefore-and-after survey
  3. OutcomeAwareness increased significantly.
South AfricaGovernment researchQuantitative research Read the case study
All government case studies10

See every government case study

Go to Industries & Case Studies Flagship long read

Executing large-scale government & public opinion research

From sample design to decision-ready insights.

Read the case study View all 10 government case studies
Methodology

Eight steps, one accountable team

  1. 1

    Discover

    Objectives and the target population.

  2. 2

    Design

    Sampling and questionnaire strategy.

  3. 3

    Recruit

    Reach respondents through the right channels.

  4. 4

    Field

    Interviews in the right mode and language.

  5. 5

    Validate

    Layered quality-control checks.

  6. 6

    Analyze

    Raw responses into structured findings.

  7. 7

    Report

    Decision-ready findings.

  8. 8

    Visualize

    Dashboards, charts and maps.

Quality control

17 checks before a number reaches you

At recruitment

3
  • Respondent verificationContact and profile checks confirm identity.
  • Duplicate detectionIdentity, contact and technical signals.
  • Device fingerprintingRepeat devices flagged online, where lawful.

During fieldwork

8
  • GPS validationInterview location matches the sampled area.
  • Audio validationShort snippets, only where permitted and consented.
  • Call monitoringSupervisors listen live or from recordings.
  • Speeding detectionImplausibly fast interviews removed.
  • Straight-lining detectionSame-answer grids flagged.
  • Attention checksIn-survey checks that people are reading.
  • Quota monitoringDaily tracking so gaps close in time.
  • Sample balancingAchieved sample kept in line with design.

After collection

6
  • Interview back-checksA share of respondents re-contacted.
  • Open-end reviewVerbatims read for relevance and copying.
  • Data cleaningDocumented rules for every dataset.
  • Outlier detectionExtreme values reviewed, not silently deleted.
  • Statistical validationBenchmarks and internal consistency.
  • WeightingSample aligned to population profiles.
From responses to evidence

What you receive

  1. Raw data
  2. Cleaning
  3. Validation
  4. Weighting
  5. Analysis
  6. Segmentation
  7. Visualization
  8. Insights

Cross-tab heatmap

Regional comparison

NorthSouthEastWest

Satisfaction

64index

Awareness funnel

  • Aware
  • Understood
  • Applied
  • Received

Sentiment trend

Panel intelligence

The people behind the numbers

Profiled panel members, not respondents surveyed. Counts are panel size × share.

Citizens (B2C)42,52,035 Officials & professionals Officials (B2B)25,51,221

Gender

58% Men · 24,66,18042% Women · 17,85,855 17,85,855 women — enough for women-only analysis.

Age

  • 65+4%1,70,081
  • 50–6422%9,35,448
  • 30–4942%17,85,855
  • 18–2925%10,63,009
  • 13–177%2,97,642
93% are 18+; under-18s with parental consent only.

Education

52%graduates+
  • Less than high school5%
  • High school graduate14%
  • Post-school vocational training11%
  • Some college, no degree10%
  • Associate degree8%
  • Bachelor's degree17%
  • Master's degree17%
  • Professional degree13%
  • Doctorate5%
22,11,058 graduates+ for expert-informed consultations.

Main activity

Formal · 18% 18%Full-time employee Informal · 32% 13%Part-time 10%Self-employed 9%Seasonal Not in work · 43% 13%Student 10%Unemployed 8%Homemaker 7%Retired 4%Stay-at-home parent 1%Not able to work Other · 7% 7%Other Informal workers (32%) outnumber full-time employees (18%).

Income

Household Personal

₹5–7.5L · 18% · 7,65,366 panel members
Up to this band: 42% · 17,85,855

24% of households earn under ₹5 lakh a year.
Health & inclusion1,70,081people with disabilitiesReachable for accessibility and disability studies.Tap for top groups ↻Health & inclusion · % of panelVisual impairment6%Caregivers6%Chronic conditions5%Hearing impairment3%Physical disability3% Financial inclusion6,37,805online banking usersThree times the digital-wallet users in the panel.Tap for top groups ↻Financial inclusion · % of panelOnline banking users15%Personal loan holders14%Mutual fund investors14%Stock traders13%Insurance policy holders11% Family & parenting10,20,488parents & guardiansMaternal and child-welfare studies, by child age.Tap for top groups ↻Family & parenting · % of panelParents & guardians24%Parents of school-age children (6–12)14%Parents of teenagers (13–17)10%Family household decision makers10%Parents of preschool children (3–5)9% Mobility6,37,805fleet vehicle driversRoad-safety and transport research, driver's-seat view.Tap for top groups ↻Mobility · % of panelFleet vehicle drivers15%Commercial vehicle owners14%Hybrid vehicle owners14%Motorcycle owners10%Car owners9% Technology3,82,683AI tool usersDigital-governance studies across device types.Tap for top groups ↻Technology · % of paneliPhone users13%Smart TV owners12%Android users11%AI tool users9%Tablet users9%

Build your sample

Pick an audience and see the indicative panel size.

Audience State / UT Gender Age band 39,54,393indicative panel members Indicative, subject to feasibility. Calculated as panel size × each selected share, assuming the shares are independent.
Audiences

16 audiences, one field operation

Hover or tap an audience to see how we reach them.

General populationMixed-mode samples with quotas.
  • General population
  • Households
  • Farmers
  • Students
  • Workers
  • Consumers
  • Business owners
  • SMEs
  • Healthcare professionals
  • Teachers
  • Parents
  • Senior citizens
  • Young adults
  • Urban professionals
  • Rural communities
  • Public-service users
Technology

The kit behind the fieldwork

GPS 28.61°N 77.21°E · 10:42Q12. How satisfied are you with…Saved offline · syncing
CAPI on tabletsOffline capture, GPS and time stamps
● Supervisor monitoring
CATI centreMonitoring and call scheduling
Fieldwork today2 quality flags
Live dashboardsProgress, quotas, quality flags
Sampledge · quotasWomen 18–29Men 30–49Rural households65+
SampledgeOur project, quota and sample-source platform
Research integrity

Built to hold up to scrutiny

  • Confidentiality
  • Data protection
  • Respondent privacy
  • Transparency
  • Quality control
  • Documentation
  • Secure handling
  • Experienced operations
  • Project management

Why Frequent Research

  • Urban and rural coverage with mixed-mode designs
  • Complex quotas and hard-to-reach samples
  • Documented methods, weighting and quality outcomes
  • Secure, confidential data handling
  • Rapid deployment with honest feasibility
ISO 20252:2019Market, opinion & social research
ISO 9001:2015Quality management systems
ISO/IEC 27001:2013Information security management
FAQs

Questions procurement teams ask

All Coverage Methods Quality Data & privacy Commercials
  • Can Frequent Research conduct government surveys?
  • Can you conduct large-scale citizen surveys?
  • Can you conduct opinion polls across India?
  • What geographies can you cover?

    Field teams in 17 states & UTs and 149 districts — every district in Haryana and Delhi NCR. Our online panel reaches all 36 states & UTs.

    Coverage
  • Can you conduct rural and urban surveys?
  • Can you recruit hard-to-reach respondents?
  • What survey methodologies do you support?
  • Can you conduct CATI surveys?
  • Can you conduct face-to-face interviews?
  • Can you conduct CAPI surveys?
  • Can you support multilingual questionnaires?
  • Can you conduct government scheme evaluations?
  • Can you conduct beneficiary satisfaction surveys?
  • Can you conduct public opinion research?
  • How do you validate respondents?
  • How do you prevent duplicate responses?
  • Can you provide raw survey data?
  • Can you provide dashboards and analysis?
  • What is the typical project timeline?
  • How can I request a proposal?
Proposal brief

Have a public-sector research requirement?

Three short steps. A research lead replies with a recommended approach.

  • Reply within one working day
  • Feasibility before you commit
  • Confidential handling
Email the research team Your research briefStep 1 of 3 · Study

Related services

Market research servicesSurvey programming & research designOnline data collectionCATI, CAPI & face-to-face fieldworkBusiness (B2B) research panelHealthcare research panelConsumer research panelQuantitative researchQualitative researchData processing & analyticsOur research panelsIndustries & case studies

Evidence that stands up in the review meeting.

Request a Research Proposal Talk to a Research Specialist