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Consumer panel · Region

Asia-Pacific

From Tokyo to Sydney, Mumbai to Manila.

  • 10,752,406profiled consumers
  • 15countries
  • 29combined profiles
  • Chinalargest market
Download the region book Market by market
Market by market

15 countries, ranked by panel size.

Every bar opens that country's page and its own panel book.

  1. 1China4,277,65839.8%
  2. 2India4,252,03539.5%
  3. 3Indonesia551,0655.1%
  4. 4Japan371,8203.5%
  5. 5Philippines346,7723.2%
  6. 6Vietnam294,5972.7%
  7. 7South Korea155,4461.4%
  8. 8Thailand143,3981.3%
  9. 9Malaysia101,8350.9%
  10. 10Australia78,5460.7%
  11. 11Taiwan71,6820.7%
  12. 12Cambodia51,5980.5%
  13. 13Hong Kong22,4670.2%
  14. 14Singapore17,9290.2%
  15. 15New Zealand15,5580.1%

Total: 10,752,406 profiled consumers

Combined profile

The Asia-Pacific consumer panel, profile by profile.

Whole numbers are added up across the countries that share the same profile; percentages are of their combined panel.

Demographics 6 Home & family 3 Consumer interests, ownership & behaviour 20

Gender

2 groups
  • 54%5,811,555 Males
  • 46%4,940,851 Females

Largest group: Males at 54%

Base: 10,752,406 profiled consumers in 15 countries

Age

5 groups
5.1%551,19313-17 25.5%2,739,61518-29 41.5%4,464,27630-49 19.1%2,053,93350-64 8.8%943,38865+

Largest group: 30-49 at 41.5%

Base: 10,752,406 profiled consumers in 15 countries

Education (highest level completed)

9 groups
  • Less than secondary / high school43.5%4,680,898
  • Secondary / high school graduate18.8%2,024,912
  • Post-secondary vocational / technical training11%1,182,476
  • Some college / university – no degree6.8%727,981
  • Associate / short-cycle tertiary diploma2.1%229,119
  • Bachelor's degree10.4%1,113,104
  • Master's degree (MA, MSc, MBA, etc.)5.5%593,776
  • Professional degree (MD, DDS, LLB, JD, etc.)1.2%129,165
  • Doctorate (PhD, EdD)0.7%70,980

Largest group: Less than secondary / high school at 43.5%

Base: 10,752,406 profiled consumers in 15 countries

Occupation / Employment Status

11 groups
  • Full-Time Employee36.1%3,882,637
  • Self-Employed / Contract / Freelance15.5%1,664,217
  • Student12%1,290,344
  • Retired10%1,075,772
  • Homemaker7.4%798,803
  • Unemployed4.6%490,919
  • Part-Time Employee4.3%458,137
  • Occasional or Seasonal Work4.2%450,069
Show all 11

Largest group: Full-Time Employee at 36.1%

Base: 10,752,406 profiled consumers in 15 countries

Marital Status

5 groups
  • Married / Civil Partnership56.8%6,105,699
  • Single / Never Married34.8%3,736,636
  • Divorced2.2%240,872
  • Widowed / Separated4.8%516,272
  • Living with Partner (Cohabiting)1.4%152,925

Largest group: Married / Civil Partnership at 56.8%

Base: 10,752,406 profiled consumers in 15 countries

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)33.8%3,630,691
  • Gen Z (born 1997–2012)29.7%3,194,197
  • Gen X (born 1965–1980)22.6%2,427,358
  • Baby Boomers (born 1946–1964)11.5%1,241,893
  • Silent Generation (born before 1946)2.4%258,271

Largest group: Millennials (born 1981–1996) at 33.8%

Base: 10,752,406 profiled consumers in 15 countries

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Region book · PDF

Get the Asia-Pacific consumer panel book

15 countries in one PDF: the combined profile with percentages and whole numbers, the market ranking, and a page for every country in its own flag colours. Fill in your details below and it opens in your browser. The form is asked for every download.

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