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Consumer panel · Middle East & Africa

Real consumers of Saudi Arabia, profiled by Frequent Research.

Know them by age and gender.

  • CapitalRiyadh
  • CurrencySaudi riyal (SAR)
  • LanguagesArabic
Explore the panel Get the panel book 72,837profiled consumers33profile tables﷼Saudi riyal
  • GenderMales57.4% · 41,808
  • Age30-4942.7% · 31,101
  • Education (highest level completed)Less than secondary / high school27.5% · 20,030
  • Occupation / Employment StatusFull-Time Employee37.5% · 27,314
  • Marital StatusMarried / Civil Partnership52% · 37,875
  • Life Stage / GenerationMillennials (born 1981–1996)37% · 26,950
  • Ethnicity / Population BackgroundSaudi58% · 42,245
  • Region DistributionRiyadh27.9% · 20,322
  • Annual Household Income (gross, SAR)Middle Household Income · SAR 120,000 – SAR 159,99921.8% · 15,878
  • Annual Personal Income (gross, SAR)Lower-Middle Income · SAR 48,000 – SAR 69,99921.4% · 15,587
  • Home Category (living arrangement)Own Primary Residence38.6% · 28,115
  • Dwelling TypeDetached House24.5% · 17,845
  • Parents of Children (age of youngest child)7-12 Years26.4% · 19,229
  • AutomotiveMass-Market Car Owners41.5% · 30,227
At a glance

Saudi Arabia in 7 numbers

  • 72,837profiled consumers in Saudi Arabia
  • Gender57.4%Males
  • Age42.7%30-49
  • Where they live27.9%Riyadh
  • Occupation37.5%Full-Time Employee
  • Personal income21.4%Lower-Middle Income · SAR 48,000 – SAR 69,999
  • Technology19.5%iOS Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 57.4%41,808 Males
  • 42.6%31,029 Females

Largest group: Males at 57.4%

Age

5 groups
5.4%3,93313-17 26.4%19,22918-29 42.7%31,10130-49 17.6%12,81950-64 7.9%5,75465+

Largest group: 30-49 at 42.7%

Education (highest level completed)

9 groups
  • Less than secondary / high school27.5%20,030
  • Secondary / high school graduate18.7%13,621
  • Post-secondary vocational / technical training11.2%8,158
  • Some college / university – no degree8.1%5,900
  • Associate / short-cycle tertiary diploma3.2%2,331
  • Bachelor's degree18.4%13,402
  • Master's degree (MA, MSc, MBA, etc.)9.6%6,992
  • Professional degree (MD, DDS, LLB, JD, etc.)2.2%1,602
  • Doctorate (PhD, EdD)1.1%801

Largest group: Less than secondary / high school at 27.5%

Marital Status

5 groups
  • Married / Civil Partnership52%37,875
  • Single / Never Married38.6%28,115
  • Divorced3.8%2,768
  • Widowed / Separated5%3,642
  • Living with Partner (Cohabiting)0.6%437

Largest group: Married / Civil Partnership at 52%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)37%26,950
  • Gen Z (born 1997–2012)29.5%21,487
  • Gen X (born 1965–1980)21.1%15,369
  • Baby Boomers (born 1946–1964)9.9%7,211
  • Silent Generation (born before 1946)2.5%1,821

Largest group: Millennials (born 1981–1996) at 37%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee37.5%27,314
  • Student14.6%10,634
  • Homemaker11.4%8,303
  • Retired10.8%7,866
  • Unemployed7%5,099
  • Stay-at-Home Parent (full-time childcare)4.4%3,205
  • Disabled / Not Able to Work4%2,913
  • Self-Employed / Contract / Freelance3.9%2,841
Show all 11

Largest group: Full-Time Employee at 37.5%

Annual Household Income (gross, SAR)

10 groups
4.9%3,569Very Low Household Income · Below SAR 55,000 14.6%10,634Low Household Income · SAR 55,000 – SAR 84,999 21.6%15,733Lower-Middle Household Income · SAR 85,000 – SAR 119,999 21.8%15,878Middle Household Income · SAR 120,000 – SAR 159,999 15.3%11,144Upper-Middle Household Income · SAR 160,000 – SAR 209,999 12.2%8,886Comfortable Household Income · SAR 210,000 – SAR 279,999 5.9%4,297Affluent Household Income · SAR 280,000 – SAR 389,999 1.8%1,311High Household Income · SAR 390,000 – SAR 549,999 1.1%801Very High Household Income · SAR 550,000 – SAR 899,999 0.8%583Top Household Income Tier · SAR 900,000 and above

Largest group: Middle Household Income · SAR 120,000 – SAR 159,999 at 21.8%

Annual Personal Income (gross, SAR)

10 groups
3.6%2,622Very Low Income · Below SAR 28,000 15.1%10,998Low Income · SAR 28,000 – SAR 47,999 21.4%15,587Lower-Middle Income · SAR 48,000 – SAR 69,999 15.6%11,363Middle Income · SAR 70,000 – SAR 89,999 17%12,382Upper-Middle Income · SAR 90,000 – SAR 119,999 13.7%9,979Comfortable Income · SAR 120,000 – SAR 159,999 7.9%5,754Affluent Income · SAR 160,000 – SAR 219,999 3.4%2,476High Income · SAR 220,000 – SAR 319,999 1.4%1,020Very High Income · SAR 320,000 – SAR 499,999 0.9%656Top Income Tier · SAR 500,000 and above

Largest group: Lower-Middle Income · SAR 48,000 – SAR 69,999 at 21.4%

Banking & Financial Services

12 groups
  • Online / Mobile Banking Users17.1%12,455
  • Debit Card Users16%11,654
  • Digital Wallet / Mobile Money Users15.2%11,071
  • Credit Card Holders10.3%7,502
  • Life Insurance Policy Holders7.1%5,171
  • Personal Loan Holders6.9%5,026
  • Home Loan / Mortgage Holders6.8%4,953
  • Stock / Equity Traders5.9%4,297
Show all 12

Largest group: Online / Mobile Banking Users at 17.1%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence38.6%28,115
  • Rent Primary Residence18.3%13,329
  • Live with Family Member(s) in Their Residence35.2%25,639
  • Live in Student / University Accommodation4.5%3,278
  • Other Living Arrangement3.4%2,476

Largest group: Own Primary Residence at 38.6%

Dwelling Type

11 groups
  • 24.5%17,845Detached House
  • 22.4%16,315Apartment / Flat – with balcony or garden
  • 11.7%8,522Apartment / Flat – no outside space
  • 8.5%6,191Semi-Detached House
  • 7.9%5,754Terraced / Row House / Townhouse
  • 7.2%5,244Condominium / Serviced Apartment
  • 6.8%4,953Bungalow / Single-Storey House
  • 3.7%2,695Cottage / Farmhouse
  • 3.2%2,331Dormitory / Hostel / Group Quarters
  • 2.3%1,675Other Dwelling Type
  • 1.8%1,311Mobile Home / Caravan

Largest group: Detached House at 24.5%

Parents of Children (age of youngest child)

5 groups
18.2%13,2560-2 Years 21.8%15,8783-6 Years 26.4%19,2297-12 Years 19.6%14,27613-17 Years 14%10,19718+ Years (adult children)

Largest group: 7-12 Years at 26.4%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers15.8%11,508
  • Household Head / Main Earner12.9%9,396
  • Multi-Generational Households11.4%8,303
  • Children's Education Decision Makers9.2%6,701
  • Household Budget Managers8.9%6,482
  • New Parents (child under 1 year)8.2%5,973
  • Dual-Income Households7.1%5,171
  • Childcare / Nanny Service Users6.6%4,807
Show all 12

Largest group: Primary Grocery Shoppers at 15.8%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users23.3%16,971
  • Air-Conditioning / Cooling Service Customers14.5%10,561
  • Household Service Decision Makers12.3%8,959
  • Home Maintenance & Handyman Service Users9.1%6,628
  • Pest-Control Service Customers9%6,555
  • Plumbing Service Customers8.9%6,482
  • Electrical Repair Service Customers8.4%6,118
  • Laundry / Dry-Cleaning Service Users7.6%5,536
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 23.3%

Where they live

Regions and background across the country.

Ethnicity / Population Background

6 groups
  • Saudi58%42,245
  • Indian / Pakistani / Bangladeshi20%14,567
  • Other Arab (Yemeni, Syrian, Jordanian, Sudanese)8%5,827
  • Filipino / Indonesian6%4,370
  • Egyptian5%3,642
  • Other nationalities3%2,185

Largest group: Saudi at 58%

Region Distribution

13 groups
  • Riyadh27.9%20,322
  • Makkah24%17,481
  • Eastern Province15.7%11,435
  • Madinah7.4%5,390
  • Asir6.2%4,516
  • Jazan3.9%2,841
  • Al-Qassim3.8%2,768
  • Tabuk2.7%1,967
  • Ha'il2.3%1,675
  • Najran1.9%1,384
Show all 13

Largest group: Riyadh at 27.9%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 41.5%30,227Mass-Market Car Owners
  • 20.3%14,786Car Insurance Policy Holders
  • 10.4%7,575Vehicle Service & Repair Decision Makers
  • 6.7%4,880Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 19.5%14,203iOS Smartphone Users
  • 11.7%8,522Android Smartphone Users
  • 11.3%8,2315G Mobile Network Users
  • 10.1%7,357Generative AI & Chatbot Users
All 11 groups

Travel

  • 16.2%11,800Frequent Domestic Travellers (3+ trips a year)
  • 14.9%10,853Pilgrimage & Religious Travellers
  • 12.9%9,396Family Vacationers
  • 9.1%6,628International Travellers
All 12 groups

Lifestyle & Hobbies

  • 12.2%8,886Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 11%8,012Eco-Conscious / Sustainable Living Consumers
  • 10.8%7,866Nightlife & Socialising Enthusiasts
  • 10.6%7,721DIY & Home Improvement Enthusiasts
All 12 groups

Media & Entertainment

  • 20%14,567OTT / Subscription Video Streaming Subscribers
  • 14.9%10,853Music Streaming Users
  • 13.8%10,052Free Ad-Supported Video Platform Viewers
  • 10.6%7,721Book & E-Book Readers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 51.6%37,584Non-Tobacco / Nicotine Users
  • 17%12,382Adult Tobacco Product Users
  • 14.5%10,561Former Tobacco / Nicotine Users
  • 5.5%4,006Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 14.2%10,343Consumer Electronics Purchase Decision Makers
  • 13.9%10,124Laptop / Desktop Computer Owners
  • 13.1%9,542Audio / Headphone Device Owners
  • 12.3%8,959Smart TV Owners
All 10 groups

Content Creators & Social Media Influence

  • 22.4%16,315Casual Social Media Content Posters
  • 14%10,197Short-Form Video Creators
  • 12.7%9,250Photo & Visual Content Creators
  • 10.3%7,502Influencers / Brand Collaborators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. In-Store Shoppers13.4%9,7602
  2. Online Shoppers13.4%9,7601
  3. Value & Discount Seekers12.3%8,9593
  • Online Shoppers13.4%9,760
  • In-Store Shoppers13.4%9,760
  • Value & Discount Seekers12.3%8,959
  • Omnichannel Shoppers10%7,284
  • Fashion & Apparel Shoppers9.5%6,920
  • Home & Furnishing Shoppers7.5%5,463
  • Impulse Buyers7.5%5,463
  • Brand-Loyal Shoppers6.9%5,026
  • Second-Hand & Re-Commerce Shoppers5.1%3,715
  • Subscription / Auto-Replenish Shoppers4.8%3,496
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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