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Consumer panel · Europe

Real consumers of France, profiled by Frequent Research.

Know them by age and gender.

  • CapitalParis
  • CurrencyEuro (EUR)
  • LanguagesFrench
Explore the panel Get the panel book 1,292,579profiled consumers33profile tables€Euro
  • GenderFemales51.5% · 665,678
  • Age30-4943% · 555,809
  • Education (highest level completed)Secondary / high school graduate22.9% · 296,001
  • Occupation / Employment StatusFull-Time Employee39.2% · 506,691
  • Marital StatusMarried / Civil Partnership37.7% · 487,302
  • Life Stage / GenerationMillennials (born 1981–1996)34.3% · 443,355
  • Ethnicity / Population BackgroundFrench (European descent)84% · 1,085,766
  • Region DistributionÎle-de-France19.3% · 249,468
  • Annual Household Income (gross, EUR)Lower-Middle Household Income · €27,000 – €36,99921% · 271,442
  • Annual Personal Income (gross, EUR)Lower-Middle Income · €16,000 – €22,99923.3% · 301,171
  • Home Category (living arrangement)Own Primary Residence54.7% · 707,041
  • Dwelling TypeDetached House20.1% · 259,808
  • Parents of Children (age of youngest child)18+ Years (adult children)28% · 361,922
  • AutomotiveMass-Market Car Owners31.2% · 403,285
At a glance

France in 7 numbers

  • 1,292,579profiled consumers in France
  • Gender51.5%Females
  • Age43%30-49
  • Where they live19.3%Île-de-France
  • Occupation39.2%Full-Time Employee
  • Personal income23.3%Lower-Middle Income · €16,000 – €22,999
  • Technology18%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 48.5%626,901 Males
  • 51.5%665,678 Females

Largest group: Females at 51.5%

Age

5 groups
3.9%50,41113-17 21.7%280,49018-29 43%555,80930-49 20.9%270,14950-64 10.5%135,72165+

Largest group: 30-49 at 43%

Education (highest level completed)

9 groups
  • Less than secondary / high school15.6%201,642
  • Secondary / high school graduate22.9%296,001
  • Post-secondary vocational / technical training12.7%164,158
  • Some college / university – no degree8.9%115,040
  • Associate / short-cycle tertiary diploma3.8%49,118
  • Bachelor's degree20.7%267,564
  • Master's degree (MA, MSc, MBA, etc.)12%155,109
  • Professional degree (MD, DDS, LLB, JD, etc.)2.2%28,437
  • Doctorate (PhD, EdD)1.2%15,511

Largest group: Secondary / high school graduate at 22.9%

Marital Status

5 groups
  • Married / Civil Partnership37.7%487,302
  • Single / Never Married31.2%403,285
  • Divorced9.7%125,380
  • Widowed / Separated5.8%74,970
  • Living with Partner (Cohabiting)15.6%201,642

Largest group: Married / Civil Partnership at 37.7%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)34.3%443,355
  • Gen X (born 1965–1980)24.9%321,852
  • Gen Z (born 1997–2012)24.2%312,804
  • Baby Boomers (born 1946–1964)13.5%174,498
  • Silent Generation (born before 1946)3.1%40,070

Largest group: Millennials (born 1981–1996) at 34.3%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee39.2%506,691
  • Retired13%168,035
  • Student10.6%137,013
  • Homemaker7.4%95,651
  • Unemployed7.2%93,066
  • Part-Time Employee6.7%86,603
  • Self-Employed / Contract / Freelance6.4%82,725
  • Disabled / Not Able to Work3.2%41,363
Show all 11

Largest group: Full-Time Employee at 39.2%

Annual Household Income (gross, EUR)

10 groups
4.6%59,459Very Low Household Income · Below €16,000 17.4%224,909Low Household Income · €16,000 – €26,999 21%271,442Lower-Middle Household Income · €27,000 – €36,999 20.2%261,101Middle Household Income · €37,000 – €48,999 16.8%217,153Upper-Middle Household Income · €49,000 – €64,999 10.3%133,136Comfortable Household Income · €65,000 – €84,999 6%77,555Affluent Household Income · €85,000 – €119,999 1.6%20,681High Household Income · €120,000 – €169,999 1.2%15,511Very High Household Income · €170,000 – €279,999 0.9%11,633Top Household Income Tier · €280,000 and above

Largest group: Lower-Middle Household Income · €27,000 – €36,999 at 21%

Annual Personal Income (gross, EUR)

10 groups
3.3%42,655Very Low Income · Below €9,500 15%193,887Low Income · €9,500 – €15,999 23.3%301,171Lower-Middle Income · €16,000 – €22,999 19.5%252,053Middle Income · €23,000 – €30,999 14.6%188,717Upper-Middle Income · €31,000 – €39,999 12.4%160,280Comfortable Income · €40,000 – €54,999 7%90,481Affluent Income · €55,000 – €74,999 2.9%37,485High Income · €75,000 – €109,999 1.3%16,804Very High Income · €110,000 – €179,999 0.7%9,048Top Income Tier · €180,000 and above

Largest group: Lower-Middle Income · €16,000 – €22,999 at 23.3%

Banking & Financial Services

12 groups
  • Online / Mobile Banking Users16.4%211,983
  • Debit Card Users16.1%208,105
  • Credit Card Holders15.9%205,520
  • Digital Wallet / Mobile Money Users9.2%118,917
  • Home Loan / Mortgage Holders7.8%100,821
  • Life Insurance Policy Holders6.7%86,603
  • Personal Loan Holders6.6%85,310
  • Retirement / Pension Savers5.7%73,677
Show all 12

Largest group: Online / Mobile Banking Users at 16.4%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence54.7%707,041
  • Rent Primary Residence23.6%305,049
  • Live with Family Member(s) in Their Residence12.4%160,280
  • Live in Student / University Accommodation4.7%60,751
  • Other Living Arrangement4.6%59,459

Largest group: Own Primary Residence at 54.7%

Dwelling Type

11 groups
  • 20.1%259,808Detached House
  • 19%245,590Apartment / Flat – with balcony or garden
  • 15%193,887Semi-Detached House
  • 13.7%177,083Terraced / Row House / Townhouse
  • 12.3%158,987Apartment / Flat – no outside space
  • 5.9%76,262Condominium / Serviced Apartment
  • 5.7%73,677Bungalow / Single-Storey House
  • 2.6%33,607Cottage / Farmhouse
  • 2.6%33,607Dormitory / Hostel / Group Quarters
  • 1.7%21,974Other Dwelling Type
  • 1.4%18,096Mobile Home / Caravan

Largest group: Detached House at 20.1%

Parents of Children (age of youngest child)

5 groups
12.7%164,1580-2 Years 17.2%222,3243-6 Years 21.7%280,4907-12 Years 20.4%263,68613-17 Years 28%361,92218+ Years (adult children)

Largest group: 18+ Years (adult children) at 28%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers15.2%196,472
  • Household Head / Main Earner13.9%179,668
  • Dual-Income Households12.8%165,450
  • Household Budget Managers12.2%157,695
  • Single Parents11.2%144,769
  • Children's Education Decision Makers9.4%121,502
  • New Parents (child under 1 year)6.8%87,895
  • Grandparents Caring for Grandchildren4.6%59,459
Show all 12

Largest group: Primary Grocery Shoppers at 15.2%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users17%219,738
  • Household Service Decision Makers15.1%195,179
  • Plumbing Service Customers13.4%173,206
  • Home Maintenance & Handyman Service Users13.4%173,206
  • Electrical Repair Service Customers11.8%152,524
  • Laundry / Dry-Cleaning Service Users11.5%148,647
  • Landlords & Property Managers8.8%113,747
  • Pest-Control Service Customers4.9%63,336
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 17%

Where they live

Regions and background across the country.

Ethnicity / Population Background

6 groups
  • French (European descent)84%1,085,766
  • North African origin (Algerian, Moroccan, Tunisian)8%103,406
  • Sub-Saharan African origin3%38,777
  • Other European2%25,852
  • Asian & Middle Eastern origin2%25,852
  • Other ethnic groups / minorities1%12,926

Largest group: French (European descent) at 84%

Region Distribution

14 groups
  • Île-de-France19.3%249,468
  • Auvergne-Rhône-Alpes12.4%160,280
  • Occitanie9.3%120,210
  • Nouvelle-Aquitaine9%116,332
  • Hauts-de-France8.6%111,162
  • Grand Est8.1%104,699
  • Provence-Alpes-Côte d'Azur7.7%99,529
  • Pays de la Loire5.5%71,092
  • Brittany (Bretagne)5%64,629
  • Normandy (Normandie)4.7%60,751
Show all 14

Largest group: Île-de-France at 19.3%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 31.2%403,285Mass-Market Car Owners
  • 21.5%277,904Car Insurance Policy Holders
  • 7.9%102,114Electric Vehicle (EV) Owners
  • 7.9%102,114Vehicle Service & Repair Decision Makers
All 11 groups

Technology & Digital Usage

  • 18%232,664Android Smartphone Users
  • 13.8%178,376iOS Smartphone Users
  • 12%155,109Generative AI & Chatbot Users
  • 10.4%134,4285G Mobile Network Users
All 11 groups

Travel

  • 19.1%246,883Frequent Domestic Travellers (3+ trips a year)
  • 15.7%202,935Family Vacationers
  • 12.9%166,743International Travellers
  • 8%103,406Weekend / Short-Break Travellers
All 12 groups

Lifestyle & Hobbies

  • 12.4%160,280Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 11.1%143,476DIY & Home Improvement Enthusiasts
  • 10.2%131,843Eco-Conscious / Sustainable Living Consumers
  • 10.1%130,550Gardeners & Home Growers
All 12 groups

Media & Entertainment

  • 16.5%213,276OTT / Subscription Video Streaming Subscribers
  • 15%193,887Linear / Pay-TV Viewers
  • 11.8%152,524Music Streaming Users
  • 10.9%140,891Free Ad-Supported Video Platform Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 26.6%343,826Wine & Spirits Consumers
  • 20.7%267,564Adult Tobacco Product Users
  • 19.1%246,883Non-Tobacco / Nicotine Users
  • 10%129,258Former Tobacco / Nicotine Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 16.1%208,105Consumer Electronics Purchase Decision Makers
  • 15.4%199,057Laptop / Desktop Computer Owners
  • 12.4%160,280Smart TV Owners
  • 11.2%144,769Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 20.8%268,856Casual Social Media Content Posters
  • 15.4%199,057Short-Form Video Creators
  • 11.9%153,817Long-Form Video Creators
  • 11.6%149,939Photo & Visual Content Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Value & Discount Seekers13.1%169,3282
  2. Online Shoppers17.3%223,6161
  3. In-Store Shoppers10.7%138,3063
  • Online Shoppers17.3%223,616
  • Value & Discount Seekers13.1%169,328
  • In-Store Shoppers10.7%138,306
  • Omnichannel Shoppers10.6%137,013
  • Fashion & Apparel Shoppers8.7%112,454
  • Brand-Loyal Shoppers7.1%91,773
  • Home & Furnishing Shoppers6.4%82,725
  • Social Commerce / Live-Shopping Buyers6%77,555
  • Impulse Buyers5.7%73,677
  • Second-Hand & Re-Commerce Shoppers5.3%68,507
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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