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Consumer panel · Middle East & Africa

Real consumers of Algeria, profiled by Frequent Research.

Know them by age and gender.

  • CapitalAlgiers
  • CurrencyAlgerian dinar (DZD)
  • LanguagesArabic, Tamazight
Explore the panel Get the panel book 89,832profiled consumers33profile tablesDAAlgerian dinar
  • GenderMales54.8% · 49,228
  • Age30-4942.6% · 38,268
  • Education (highest level completed)Less than secondary / high school44.3% · 39,796
  • Occupation / Employment StatusFull-Time Employee23.5% · 21,111
  • Marital StatusMarried / Civil Partnership52.2% · 46,892
  • Life Stage / GenerationMillennials (born 1981–1996)34.9% · 31,351
  • Ethnicity / Population BackgroundArab73% · 65,577
  • Wilaya (Province) DistributionOther wilayas (44)49.6% · 44,557
  • Annual Household Income (gross, DZD)Middle Household Income · DZD 650,000 – DZD 899,99917.7% · 15,900
  • Annual Personal Income (gross, DZD)Low Income · DZD 160,000 – DZD 269,99917.1% · 15,361
  • Home Category (living arrangement)Own Primary Residence43.4% · 38,987
  • Dwelling TypeDetached House28.6% · 25,692
  • Parents of Children (age of youngest child)7-12 Years25.7% · 23,087
  • AutomotiveMass-Market Car Owners24.8% · 22,278
At a glance

Algeria in 7 numbers

  • 89,832profiled consumers in Algeria
  • Gender54.8%Males
  • Age42.6%30-49
  • Where they live49.6%Other wilayas (44)
  • Occupation23.5%Full-Time Employee
  • Personal income17.1%Low Income · DZD 160,000 – DZD 269,999
  • Technology27.5%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 54.8%49,228 Males
  • 45.2%40,604 Females

Largest group: Males at 54.8%

Age

5 groups
6.2%5,57013-17 28.3%25,42218-29 42.6%38,26830-49 16.1%14,46350-64 6.8%6,10965+

Largest group: 30-49 at 42.6%

Education (highest level completed)

9 groups
  • Less than secondary / high school44.3%39,796
  • Secondary / high school graduate20.6%18,505
  • Post-secondary vocational / technical training11.4%10,241
  • Some college / university – no degree7.3%6,558
  • Associate / short-cycle tertiary diploma1.6%1,437
  • Bachelor's degree8.8%7,905
  • Master's degree (MA, MSc, MBA, etc.)4.5%4,042
  • Professional degree (MD, DDS, LLB, JD, etc.)1%898
  • Doctorate (PhD, EdD)0.5%449

Largest group: Less than secondary / high school at 44.3%

Marital Status

5 groups
  • Married / Civil Partnership52.2%46,892
  • Single / Never Married41%36,831
  • Divorced1.4%1,258
  • Widowed / Separated4.6%4,132
  • Living with Partner (Cohabiting)0.8%719

Largest group: Married / Civil Partnership at 52.2%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)34.9%31,351
  • Gen Z (born 1997–2012)32.9%29,555
  • Gen X (born 1965–1980)21.2%19,044
  • Baby Boomers (born 1946–1964)8.9%7,995
  • Silent Generation (born before 1946)2.1%1,886

Largest group: Millennials (born 1981–1996) at 34.9%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee23.5%21,111
  • Student14.8%13,295
  • Self-Employed / Contract / Freelance14.4%12,936
  • Homemaker14.3%12,846
  • Unemployed10.2%9,163
  • Retired8%7,187
  • Occasional or Seasonal Work4.2%3,773
  • Stay-at-Home Parent (full-time childcare)3.9%3,503
Show all 11

Largest group: Full-Time Employee at 23.5%

Annual Household Income (gross, DZD)

10 groups
9.7%8,714Very Low Household Income · Below DZD 300,000 16.1%14,463Low Household Income · DZD 300,000 – DZD 489,999 15%13,475Lower-Middle Household Income · DZD 490,000 – DZD 649,999 17.7%15,900Middle Household Income · DZD 650,000 – DZD 899,999 14.9%13,385Upper-Middle Household Income · DZD 900,000 – DZD 1,199,999 12.3%11,049Comfortable Household Income · DZD 1,200,000 – DZD 1,599,999 7.8%7,007Affluent Household Income · DZD 1,600,000 – DZD 2,199,999 3.8%3,414High Household Income · DZD 2,200,000 – DZD 3,099,999 1.7%1,527Very High Household Income · DZD 3,100,000 – DZD 4,999,999 1%898Top Household Income Tier · DZD 5,000,000 and above

Largest group: Middle Household Income · DZD 650,000 – DZD 899,999 at 17.7%

Annual Personal Income (gross, DZD)

10 groups
8.9%7,995Very Low Income · Below DZD 160,000 17.1%15,361Low Income · DZD 160,000 – DZD 269,999 14.5%13,026Lower-Middle Income · DZD 270,000 – DZD 379,999 15.2%13,654Middle Income · DZD 380,000 – DZD 499,999 16.7%15,002Upper-Middle Income · DZD 500,000 – DZD 699,999 9.1%8,175Comfortable Income · DZD 700,000 – DZD 899,999 9.9%8,893Affluent Income · DZD 900,000 – DZD 1,299,999 4.8%4,312High Income · DZD 1,300,000 – DZD 1,799,999 2.6%2,336Very High Income · DZD 1,800,000 – DZD 2,899,999 1.2%1,078Top Income Tier · DZD 2,900,000 and above

Largest group: Low Income · DZD 160,000 – DZD 269,999 at 17.1%

Banking & Financial Services

12 groups
  • Debit Card Users23.4%21,021
  • Online / Mobile Banking Users19.2%17,248
  • Personal Loan Holders13%11,678
  • Life Insurance Policy Holders11.7%10,510
  • Digital Wallet / Mobile Money Users6.2%5,570
  • Stock / Equity Traders5.8%5,210
  • Mutual Fund Investors5%4,492
  • Home Loan / Mortgage Holders4.4%3,953
Show all 12

Largest group: Debit Card Users at 23.4%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence43.4%38,987
  • Rent Primary Residence11.6%10,421
  • Live with Family Member(s) in Their Residence39.5%35,484
  • Live in Student / University Accommodation2.6%2,336
  • Other Living Arrangement2.9%2,605

Largest group: Own Primary Residence at 43.4%

Dwelling Type

11 groups
  • 28.6%25,692Detached House
  • 17%15,271Apartment / Flat – with balcony or garden
  • 16.2%14,553Apartment / Flat – no outside space
  • 9.6%8,624Bungalow / Single-Storey House
  • 7.7%6,917Terraced / Row House / Townhouse
  • 7.4%6,648Semi-Detached House
  • 3.6%3,234Condominium / Serviced Apartment
  • 3.5%3,144Dormitory / Hostel / Group Quarters
  • 2.9%2,605Cottage / Farmhouse
  • 2%1,797Other Dwelling Type
  • 1.5%1,347Mobile Home / Caravan

Largest group: Detached House at 28.6%

Parents of Children (age of youngest child)

5 groups
18.4%16,5290-2 Years 20.8%18,6853-6 Years 25.7%23,0877-12 Years 17.9%16,08013-17 Years 17.2%15,45118+ Years (adult children)

Largest group: 7-12 Years at 25.7%

Parenting, Family & Household Roles

12 groups
  • Primary Grocery Shoppers15%13,475
  • Household Head / Main Earner14.3%12,846
  • Multi-Generational Households12.4%11,139
  • Household Budget Managers12.4%11,139
  • New Parents (child under 1 year)8.4%7,546
  • Children's Education Decision Makers8%7,187
  • Expecting Parents7.5%6,737
  • Grandparents Caring for Grandchildren6.2%5,570
Show all 12

Largest group: Primary Grocery Shoppers at 15%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers20.5%18,416
  • Plumbing Service Customers15.2%13,654
  • Home Maintenance & Handyman Service Users11%9,882
  • Residential Cleaning / Domestic Help Users10.7%9,612
  • Electrical Repair Service Customers10.7%9,612
  • Air-Conditioning / Cooling Service Customers9.7%8,714
  • Pest-Control Service Customers9.3%8,354
  • Laundry / Dry-Cleaning Service Users7.6%6,827
Show all 9

Largest group: Household Service Decision Makers at 20.5%

Where they live

Regions and background across the country.

Ethnicity / Population Background

3 groups
  • Arab73%65,577
  • Amazigh / Berber (Kabyle, Chaoui, Mozabite)25%22,458
  • Other ethnic groups / minorities2%1,797

Largest group: Arab at 73%

Wilaya (Province) Distribution

15 groups
  • Other wilayas (44)49.6%44,557
  • Algiers9.8%8,804
  • Oran5%4,492
  • Sétif4.6%4,132
  • Blida3.3%2,964
  • Batna3.2%2,875
  • Djelfa3.1%2,785
  • Tizi Ouzou3.1%2,785
  • Constantine3.1%2,785
  • Chlef3%2,695
Show all 15

Largest group: Other wilayas (44) at 49.6%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 24.8%22,278Mass-Market Car Owners
  • 12.8%11,498Vehicle Service & Repair Decision Makers
  • 12.6%11,319Commercial Vehicle Owners
  • 11.7%10,510Car Insurance Policy Holders
All 11 groups

Technology & Digital Usage

  • 27.5%24,704Android Smartphone Users
  • 11.4%10,241Basic / Feature-Phone Users
  • 10.7%9,612Heavy Mobile App Users (3+ hours / day)
  • 10.4%9,343Online Learning / E-Learning Users
All 11 groups

Travel

  • 19.2%17,248Frequent Domestic Travellers (3+ trips a year)
  • 16.9%15,182Family Vacationers
  • 14.4%12,936Pilgrimage & Religious Travellers
  • 10.9%9,792Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 14.9%13,385Gardeners & Home Growers
  • 11.1%9,971Nature & Outdoor Leisure (camping, picnics)
  • 10.3%9,253Nightlife & Socialising Enthusiasts
  • 9.6%8,624DIY & Home Improvement Enthusiasts
All 12 groups

Media & Entertainment

  • 20.8%18,685Free Ad-Supported Video Platform Viewers
  • 14.1%12,666OTT / Subscription Video Streaming Subscribers
  • 11.4%10,241Music Streaming Users
  • 11.3%10,151Cinema-Goers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 46.4%41,682Non-Tobacco / Nicotine Users
  • 28.8%25,872Adult Tobacco Product Users
  • 10.9%9,792Former Tobacco / Nicotine Users
  • 5.4%4,851Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 21.8%19,583Consumer Electronics Purchase Decision Makers
  • 19.2%17,248Audio / Headphone Device Owners
  • 12.7%11,409Major Home Appliance Buyers
  • 11.1%9,971Smart TV Owners
All 10 groups

Content Creators & Social Media Influence

  • 23.4%21,021Casual Social Media Content Posters
  • 18.5%16,619Short-Form Video Creators
  • 11.4%10,241Long-Form Video Creators
  • 11%9,882Photo & Visual Content Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Value & Discount Seekers18.6%16,7092
  2. In-Store Shoppers19.1%17,1581
  3. Fashion & Apparel Shoppers10.2%9,1633
  • In-Store Shoppers19.1%17,158
  • Value & Discount Seekers18.6%16,709
  • Fashion & Apparel Shoppers10.2%9,163
  • Online Shoppers9.9%8,893
  • Home & Furnishing Shoppers7.5%6,737
  • Impulse Buyers6.9%6,198
  • Brand-Loyal Shoppers6.4%5,749
  • Social Commerce / Live-Shopping Buyers5.7%5,120
  • Omnichannel Shoppers5.6%5,031
  • Cross-Border Online Shoppers4.3%3,863
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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