• 48.2%112,368 Males
• 51.8%120,761 Females

Largest group: Females at 51.8%

Largest group: 30-49 at 43.2%

• Less than secondary / high school18.8%43,828
• Secondary / high school graduate18%41,963
• Post-secondary vocational / technical training10.9%25,411
• Some college / university – no degree8.2%19,117
• Associate / short-cycle tertiary diploma3.8%8,859
• Bachelor's degree24.6%57,350
• Master's degree (MA, MSc, MBA, etc.)11.8%27,509
• Professional degree (MD, DDS, LLB, JD, etc.)2.5%5,828
• Doctorate (PhD, EdD)1.4%3,264

Largest group: Bachelor's degree at 24.6%

• Married / Civil Partnership38.6%89,988
• Single / Never Married30.3%70,638
• Divorced9.1%21,215
• Widowed / Separated5.9%13,755
• Living with Partner (Cohabiting)16.1%37,534

Largest group: Married / Civil Partnership at 38.6%

• Millennials (born 1981–1996)36.2%84,393
• Gen X (born 1965–1980)24.2%56,417
• Gen Z (born 1997–2012)23.4%54,552
• Baby Boomers (born 1946–1964)13.2%30,773
• Silent Generation (born before 1946)3%6,994

Largest group: Millennials (born 1981–1996) at 36.2%

• Full-Time Employee37.8%88,123
• Retired13.2%30,773
• Student10.5%24,479
• Part-Time Employee9.8%22,847
• Self-Employed / Contract / Freelance7.5%17,485
• Homemaker7.3%17,018
• Unemployed5.3%12,356
• Occasional or Seasonal Work2.9%6,761

Largest group: Full-Time Employee at 37.8%

Largest group: Middle Household Income · €46,000 – €59,999 at 22.1%

Largest group: Middle Income · €29,000 – €38,999 at 22%

• Debit Card Users16.8%39,166
• Online / Mobile Banking Users15.7%36,601
• Credit Card Holders12%27,975
• Digital Wallet / Mobile Money Users9.3%21,681
• Life Insurance Policy Holders8.3%19,350
• Home Loan / Mortgage Holders7.9%18,417
• Personal Loan Holders6.9%16,086
• Stock / Equity Traders6.2%14,454

Largest group: Debit Card Users at 16.8%

• Own Primary Residence58.8%137,080
• Rent Primary Residence19.3%44,994
• Live with Family Member(s) in Their Residence12%27,975
• Live in Student / University Accommodation5.5%12,822
• Other Living Arrangement4.4%10,258

Largest group: Own Primary Residence at 58.8%

• 25.7%59,914Semi-Detached House
• 25.5%59,448Terraced / Row House / Townhouse
• 20.2%47,092Detached House
• 6.8%15,853Apartment / Flat – with balcony or garden
• 5.8%13,521Bungalow / Single-Storey House
• 5.3%12,356Apartment / Flat – no outside space
• 3.6%8,393Condominium / Serviced Apartment
• 2.8%6,528Cottage / Farmhouse
• 1.7%3,963Dormitory / Hostel / Group Quarters
• 1.4%3,264Other Dwelling Type
• 1.2%2,798Mobile Home / Caravan

Largest group: Semi-Detached House at 25.7%

Largest group: 18+ Years (adult children) at 29.9%

• Dual-Income Households17.1%39,865
• Household Head / Main Earner14.2%33,104
• Primary Grocery Shoppers13.8%32,172
• Household Budget Managers13%30,307
• Children's Education Decision Makers9.6%22,380
• Single Parents8.9%20,748
• Grandparents Caring for Grandchildren5.3%12,356
• Expecting Parents4.2%9,791

Largest group: Dual-Income Households at 17.1%

• Household Service Decision Makers17.7%41,264
• Home Maintenance & Handyman Service Users15.8%36,834
• Residential Cleaning / Domestic Help Users14.7%34,270
• Electrical Repair Service Customers12.8%29,841
• Plumbing Service Customers12.4%28,908
• Landlords & Property Managers9.1%21,215
• Laundry / Dry-Cleaning Service Users7.2%16,785
• Pest-Control Service Customers5.6%13,055

Largest group: Household Service Decision Makers at 17.7%

• Flemish (Dutch-speaking)55%128,221
• Walloon / Francophone33%76,933
• Other European (French, Dutch, Italian)6%13,988
• Moroccan / Turkish origin4%9,325
• Other ethnic groups / minorities1.5%3,497
• German-speaking0.5%1,166

Largest group: Flemish (Dutch-speaking) at 55%

• Antwerp16.4%38,233
• East Flanders13.3%31,006
• Brussels-Capital Region11.6%27,043
• Hainaut11.1%25,877
• Flemish Brabant10.7%24,945
• West Flanders9.9%23,080
• Liège9.5%22,147
• Limburg7.2%16,785
• Namur4.3%10,025
• Walloon Brabant3.6%8,393

Largest group: Antwerp at 16.4%

Automotive

• 29.6%69,006Mass-Market Car Owners
• 17.9%41,730Car Insurance Policy Holders
• 17.1%39,865Electric Vehicle (EV) Owners
• 8.5%19,816Vehicle Service & Repair Decision Makers

Technology & Digital Usage

• 17.1%39,865Android Smartphone Users
• 16.9%39,399iOS Smartphone Users
• 11.5%26,8105G Mobile Network Users
• 11.4%26,577Generative AI & Chatbot Users

Travel

• 16.2%37,767Frequent Domestic Travellers (3+ trips a year)
• 13.2%30,773International Travellers
• 13.2%30,773Family Vacationers
• 10.1%23,546Weekend / Short-Break Travellers

Lifestyle & Hobbies

• 13.6%31,706DIY & Home Improvement Enthusiasts
• 11.4%26,577Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
• 10.9%25,411Gardeners & Home Growers
• 10.3%24,012Eco-Conscious / Sustainable Living Consumers

Media & Entertainment

• 18.8%43,828OTT / Subscription Video Streaming Subscribers
• 15.1%35,202Music Streaming Users
• 11.1%25,877Linear / Pay-TV Viewers
• 11%25,644Free Ad-Supported Video Platform Viewers

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 27.2%63,411Non-Tobacco / Nicotine Users
• 26.2%61,080Beer Consumers
• 16.6%38,699Wine & Spirits Consumers
• 11.5%26,810Adult Tobacco Product Users

Consumer Electronics Ownership & Purchase

• 16.1%37,534Smart TV Owners
• 14.2%33,104Laptop / Desktop Computer Owners
• 13.7%31,939Consumer Electronics Purchase Decision Makers
• 11%25,644Major Home Appliance Buyers

Content Creators & Social Media Influence

• 21.4%49,890Casual Social Media Content Posters
• 12.4%28,908Short-Form Video Creators
• 11.8%27,509Photo & Visual Content Creators
• 11.5%26,810Long-Form Video Creators