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Media, creative & entertainment

Entertainmentresearch, results and real stories.

Live events, theme parks and entertainment brands sell experiences. Ticketing, crowd experience and sponsor value decide whether people come back.

See the case studies Download all as one PDF
  • 10case studies
  • 3markets
  • 4teams involved

What is shaping the industry

  1. 01Ticket pricing and booking ease affect attendance
  2. 02On-site experience drives repeat visits
  3. 03Sponsors expect audience evidence

Who we research

Event-goersTheme-park visitorsTicket buyersSponsorsFamilies

Questions we answer

  1. Q1Who comes, and why?
  2. Q2How was the event experience?
  3. Q3Is ticket pricing right?
  4. Q4What value did sponsors get?
India9 case studies Saudi Arabia1 case studies United Arab Emirates1 case studies Markets in these case studies
  • India9
  • United Arab Emirates1
  • Saudi Arabia1
Case studies

Entertainment case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case TechnologyIllustrativeMapping the guest journey at a theme parkA theme and water park operator 6 weeks
  2. 02case ResearchIllustrativeUnderstanding how fans buy concert ticketsA live events promoter 4 weeks
  3. 03case ResearchIllustrativeMeasuring sponsor visibility at a large eventAn event management company 3 weeks
  4. 04case ResearchIllustrativeSizing demand for escape rooms in new citiesAn entertainment start-up 5 weeks
  5. 05case ResearchIllustrativeRedesigning a cinema loyalty programmeA multiplex chain 6 weeks
  6. 06case TechnologyIllustrativeAn event companion app for a music festivalA festival organiser 4 months
  7. 07case DigitalIllustrativeSeasonal promotion for an amusement parkAn amusement park 3 months
  8. 08case ResearchIllustrativeSegmenting audiences for live comedy and theatreA live entertainment venue 5 weeks
  9. 09case FinanceIllustrativeBudgeting and cash-flow planning for an events companyAn events and entertainment company Ongoing
  10. 10case ResearchIllustrativeFeasibility research for a family entertainment centreA mall developer 6 weeks

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