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Media, creative & entertainment

News mediaresearch, results and real stories.

News publishers and broadcasters are rebuilding trust and revenue through subscriptions, regional coverage and new formats.

See the case studies Download all as one PDF
  • 10case studies
  • 1market
  • 4teams involved

What is shaping the industry

  1. 01Trust is a competitive advantage
  2. 02Subscriptions need a clear value proposition
  3. 03Regional news has loyal audiences

Who we research

Readers and viewersSubscribers and lapsed subscribersRegional audiencesAdvertisersYoung news consumers

Questions we answer

  1. Q1How much do readers trust us?
  2. Q2What would make people subscribe?
  3. Q3What do regional readers want?
  4. Q4How do young people get news?
India10 case studies Markets in these case studies
  • India10
Case studies

News media case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativeWhat makes readers trust a news brandA national news publisher 5 weeks
  2. 02case ResearchIllustrativeTesting digital subscription offersA news publisher 4 weeks
  3. 03case TechnologyIllustrativeReadership research for a regional newspaperA regional newspaper 6 weeks
  4. 04case DigitalIllustrativeGrowing a news publisher's newslettersA digital news outlet 6 months
  5. 05case TechnologyIllustrativeAn analytics dashboard for a newsroomA news publisher 3 months
  6. 06case ResearchIllustrativeUnderstanding small advertisers in local newsA local news network 5 weeks
  7. 07case ResearchIllustrativeUser research for a news app redesignA news publisher 5 weeks
  8. 08case ResearchIllustrativeHow readers encounter misinformationA fact-checking organisation 6 weeks
  9. 09case FinanceIllustrativeFinancial reporting for a digital publisherA digital news start-up Ongoing
  10. 10case ResearchIllustrativeVideo strategy research for a news brandA news broadcaster 4 weeks

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