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Media, creative & entertainment

Filmresearch, results and real stories.

Producers, distributors and streaming platforms take big creative bets. Audience research tests concepts, trailers and release plans before the money is spent.

See the case studies Download all as one PDF
  • 10case studies
  • 5markets
  • 4teams involved

What is shaping the industry

  1. 01Streaming has changed release windows
  2. 02Regional-language content is growing
  3. 03Trailers shape opening interest

Who we research

Cinema-goersStreaming viewersRegional audiencesDistributors and exhibitorsCritics and influencers

Questions we answer

  1. Q1Will audiences watch this concept?
  2. Q2Which trailer works best?
  3. Q3Who is the core audience?
  4. Q4When and where should it release?
India10 case studies Indonesia1 case studies Malaysia1 case studies Saudi Arabia1 case studies United Arab Emirates1 case studies Markets in these case studies
  • India10
  • Malaysia1
  • Indonesia1
  • United Arab Emirates1
  • Saudi Arabia1
Case studies

Film case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativeTesting trailers for a feature film releaseA film distributor 2 weeks
  2. 02case ResearchIllustrativeTesting series concepts for a streaming platformA streaming platform 6 weeks
  3. 03case TechnologyIllustrativeUnderstanding audiences for regional language filmsA regional film production house 6 weeks
  4. 04case ResearchIllustrativeProfiling audiences at an international film festivalA film festival 3 weeks
  5. 05case DigitalIllustrativeBuilding pre-release buzz for an independent filmAn independent film producer 2 months
  6. 06case FinanceIllustrativeCost control for a post-production studioA post-production studio Ongoing
  7. 07case ResearchIllustrativeWhy viewers cancel a streaming subscriptionA streaming platform 5 weeks
  8. 08case ResearchIllustrativeAssessing demand for dubbed contentA dubbing and localisation studio 6 weeks
  9. 09case TechnologyIllustrativeA booking portal for film distributionA film distribution company 5 months
  10. 10case ResearchIllustrativeUnderstanding the animation talent poolAn animation studio 4 weeks

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