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Video gamesresearch, results and real stories.

Game studios and publishers need player insight from concept to live operations, through playtests, monetisation research and market sizing.

See the case studies Download all as one PDF
  • 10case studies
  • 2markets
  • 4teams involved

What is shaping the industry

  1. 01Mobile gaming reaches very wide audiences
  2. 02Playtesting reduces costly late changes
  3. 03Monetisation must feel fair to players

Who we research

PlayersPaying playersLapsed playersStreamers and creatorsParents of young gamers

Questions we answer

  1. Q1Who are our players?
  2. Q2Is the game fun and clear?
  3. Q3Is monetisation working and fair?
  4. Q4How large is the market?
India10 case studies Indonesia1 case studies Markets in these case studies
  • India10
  • Indonesia1
Case studies

Video games case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativePlayer research for a mobile gameA game studio 4 weeks
  2. 02case ResearchIllustrativePlaytesting a new gameA game publisher 4 weeks
  3. 03case ResearchIllustrativeMonetisation research for a free-to-play gameA game studio 4 weeks
  4. 04case ResearchIllustrativeSizing the gaming market in new regionsA game publisher 5 weeks
  5. 05case DigitalIllustrativeCommunity marketing for a game launchA game studio 3 months
  6. 06case TechnologyIllustrativeAnalytics dashboard for a game studioA game studio 3 months
  7. 07case FinanceIllustrativeFinance support for a game studioA game studio Ongoing
  8. 08case ResearchIllustrativeEsports viewer researchAn esports platform 4 weeks
  9. 09case ResearchIllustrativeLocalisation research for a gameA game publisher 4 weeks
  10. 10case TechnologyIllustrativeA website for a game launchA game studio 2 months

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