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Media, creative & entertainment

Broadcastingresearch, results and real stories.

TV and radio broadcasters need evidence on programming, audiences and advertiser value in a market shared with streaming and social video.

See the case studies Download all as one PDF
  • 10case studies
  • 4markets
  • 4teams involved

What is shaping the industry

  1. 01Linear viewing competes with streaming
  2. 02Radio remains strong in cars and smaller towns
  3. 03Advertisers want proof of reach

Who we research

TV viewersRadio listenersAdvertisersMedia buyersRegional audiences

Questions we answer

  1. Q1Will this programme work?
  2. Q2Who is listening, and when?
  3. Q3What do advertisers value?
  4. Q4How can we hold the audience?
India9 case studies Indonesia1 case studies Malaysia1 case studies United Arab Emirates1 case studies Markets in these case studies
  • India9
  • Malaysia1
  • Indonesia1
  • United Arab Emirates1
Case studies

Broadcasting case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchIllustrativeTesting a new primetime drama before launchA general entertainment channel 5 weeks
  2. 02case ResearchIllustrativeA listenership study for regional radio stationsA regional radio network Quarterly
  3. 03case ResearchIllustrativeWhat media buyers think of a broadcasterA news and entertainment broadcaster 5 weeks
  4. 04case ResearchIllustrativeUnderstanding how viewers use a broadcaster's streaming appA television broadcaster 6 weeks
  5. 05case ResearchIllustrativeHow viewers judge the trustworthiness of regional TV newsA regional news channel 6 weeks
  6. 06case ResearchIllustrativeParents' views on a children's channelA children's television channel 5 weeks
  7. 07case DigitalIllustrativeGrowing a broadcaster's audience on social videoA music and entertainment channel 6 months
  8. 08case TechnologyIllustrativeA scheduling and rights system for a broadcasterA regional television network 6 months
  9. 09case ResearchIllustrativeEvaluating the reach of community radio programmesA development organisation funding community radio 8 weeks
  10. 10case FinanceIllustrativeMonthly cost reporting by show for a broadcasterA Hindi entertainment channel Ongoing

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