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Media, creative & entertainment

Mass mediaresearch, results and real stories.

Media groups operate across TV, print, radio and digital, and need a joined-up view of audiences and advertisers.

See the case studies Download all as one PDF
  • 10case studies
  • 1market
  • 4teams involved

What is shaping the industry

  1. 01Audiences move across screens
  2. 02Advertisers want cross-media evidence
  3. 03Brands must stay relevant to younger audiences

Who we research

Viewers, readers and listenersAdvertisersMedia plannersYounger audiencesRegional audiences

Questions we answer

  1. Q1How do audiences use media across the day?
  2. Q2How is the brand perceived?
  3. Q3What do advertisers need?
  4. Q4How can we reach younger audiences?
India10 case studies Markets in these case studies
  • India10
Case studies

Mass media case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativeHow audiences move between TV, print and digitalA media group 6 weeks
  2. 02case ResearchIllustrativeBrand health tracking for a media groupA media conglomerate Quarterly
  3. 03case ResearchIllustrativeWhat advertisers need from a media groupA media sales house 5 weeks
  4. 04case TechnologyIllustrativeMeasuring audiences in under-researched districtsA regional media group 8 weeks
  5. 05case TechnologyIllustrativeA shared content system for print and digitalA media group 6 months
  6. 06case DigitalIllustrativeEngaging young audiences for a legacy media brandA legacy media brand 6 months
  7. 07case ResearchIllustrativeProving print advertising effectivenessA newspaper publisher 4 weeks
  8. 08case FinanceIllustrativeConsolidated MIS for a media groupA media group Ongoing
  9. 09case ResearchIllustrativeUnderstanding podcast listenersA media group launching podcasts 4 weeks
  10. 10case ResearchIllustrativeEvaluating a media literacy programmeA media foundation 10 weeks

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Creative services Advertising Culture & heritage Entertainment Film Gaming & betting Music Video games Broadcasting News media PublishingAll 58 industries

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