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Media, creative & entertainment

Culture & heritageresearch, results and real stories.

Museums, festivals and heritage sites need to understand visitors, build new audiences and show the value of their work to funders and communities.

See the case studies Download all as one PDF
  • 10case studies
  • 2markets
  • 4teams involved

What is shaping the industry

  1. 01Funders expect evidence of impact
  2. 02New audiences need different programming
  3. 03Heritage tourism depends on visitor experience

Who we research

VisitorsNon-visitors and new audiencesLocal communitiesArtists and performersFunders and partners

Questions we answer

  1. Q1Who visits, and who doesn't?
  2. Q2What do visitors value?
  3. Q3What impact did the festival have?
  4. Q4How can heritage tourism grow?
India9 case studies United Kingdom1 case studies Markets in these case studies
  • India9
  • United Kingdom1
Case studies

Culture & heritage case studies.

All teams 10 Market Research 5 Digital Marketing 1 IT & Development 3 Accounts & Finance 1
  1. 01case TechnologyIllustrativeUnderstanding the visitor journey at a national museumA national museum 6 weeks
  2. 02case ResearchIllustrativeProfiling audiences at a music and arts festivalA cultural festival organiser 4 weeks
  3. 03case ResearchIllustrativeWhat brings visitors to a heritage siteA state tourism department 8 weeks
  4. 04case ResearchIllustrativeEvaluating a community arts programmeAn arts council 10 weeks
  5. 05case ResearchIllustrativeGrowing membership at a city theatreA performing arts centre 5 weeks
  6. 06case TechnologyIllustrativeOnline booking for a heritage museumA private heritage museum 3 months
  7. 07case DigitalIllustrativeBringing younger audiences to classical musicA classical music society 4 months
  8. 08case TechnologyIllustrativeA volunteer coordination app for heritage walksA heritage conservation trust 4 months
  9. 09case ResearchIllustrativeEstimating spending by festival visitorsA city tourism board 6 weeks
  10. 10case FinanceIllustrativeFund accounting for a cultural trustA cultural heritage trust Ongoing

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