Illustrative engagement. A representative scenario showing how we approach this kind of work in broadcasting. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping broadcasting
TV and radio broadcasters need evidence on programming, audiences and advertiser value in a market shared with streaming and social video.
- Linear viewing competes with streaming
- Radio remains strong in cars and smaller towns
- Advertisers want proof of reach
Client background
A regional television network, working in South India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A regional television network
- Sector
- Broadcasting
- Team engaged
- IT & Development
- Services
- Custom software development, ERP development
Client challenge
Programme schedules, ad breaks and content rights were managed in separate spreadsheets, leading to clashes and expired-rights errors.
Research objectives
- Deliver on the brief: a scheduling and rights system for a broadcaster.
- Define requirements and success criteria the solution would be tested against.
- Deliver a reliable, secure solution the team can run and extend.
Target audience
Scope: Four channels.
Audiences we typically reach in broadcasting
TV viewersRadio listenersAdvertisersMedia buyersRegional audiences
Geographic coverage
Coverage: South India. Market: India.
- India
Research methodology
An iterative delivery approach: discovery, design, build and test in short cycles, with the client reviewing each step.
- 1Brief
- 2Scheduling module
- 3Rights tracking
- 4Insight
We built a scheduling system that checked content rights automatically, managed ad inventory per break and produced daily playout lists.
Custom software developmentERP development
Sampling strategy
- Users and stakeholders from every affected team took part in discovery workshops and acceptance testing.
Data collection
- Requirements were gathered through workshops, process walk-throughs and a review of existing systems and data.
Data quality & validation
- Peer code review on every change
- Automated and manual testing
- User-acceptance testing with the client
- Release checklist and rollback plan
Data analysis
- Usage and performance monitoring after launch
- Defect and support-ticket trends
- Process time before and after
Key findings
- Rights checks belong inside the schedule, not after it.
Recommendations
- Build on the core insight: rights checks belong inside the schedule, not after it.
- Track adoption and support tickets, and plan the next release from real usage.
Business impact
- Scheduling clashes and rights errors stopped, and sales teams could see available ad inventory in real time.
Impact is described qualitatively.
Deliverables & next steps
- Deployed solution with documentation and handover
- Support and maintenance plan
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: how can we hold the audience?