Illustrative engagement. A representative scenario showing how we approach this kind of work in film. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping film
Producers, distributors and streaming platforms take big creative bets. Audience research tests concepts, trailers and release plans before the money is spent.
- Streaming has changed release windows
- Regional-language content is growing
- Trailers shape opening interest
Client background
An animation studio, working in India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- An animation studio
- Sector
- Film
- Team engaged
- Market Research
- Services
- Quantitative research, Online surveys
Client challenge
The studio struggled to hire experienced animators.
Research objectives
- Deliver on the brief: understanding the animation talent pool.
- Understand the views, needs and behaviour of artists.
- Produce results that can be compared across groups and locations.
- Give the client evidence it can act on within 4 weeks.
Target audience
The work focused on 800 artists.
- artists800
Audiences we typically reach in film
Cinema-goersStreaming viewersRegional audiencesDistributors and exhibitorsCritics and influencers
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
A structured quantitative design, so results could be compared across groups, locations and time.
- 1Brief
- 2Artist survey
- 3Insight
We surveyed animators and VFX artists about career goals, pay expectations and workplace preferences.
Quantitative researchOnline surveys
Sampling strategy
- artists
- 800
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
Data collection
- The online survey was mobile-friendly and offered in respondents' languages.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
Key findings
- Artists valued learning opportunities and project variety.
Talent stays where it keeps learning.
Recommendations
- Build on the core insight: talent stays where it keeps learning.
- Focus effort where the evidence was strongest: artists valued learning opportunities and project variety.
- Re-measure after the changes to confirm the effect.
Business impact
- The studio introduced rotation across projects and training budgets.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: who is the core audience?