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Agriculture & natural resources

Wood & timberresearch, results and real stories.

Wood, plywood, laminates and furniture are sold through a chain of influencers: carpenters, contractors, architects and dealers often decide the brand before the homeowner does.

See the case studies Download all as one PDF
  • 10case studies
  • 12markets
  • 4teams involved

What is shaping the industry

  1. 01Carpenters and contractors heavily influence brand choice
  2. 02Dealers balance margins, credit and brand pull
  3. 03Sustainability and certified timber matter more to buyers

Who we research

Carpenters and contractorsArchitects and interior designersDealers and distributorsHomeownersFurniture buyers

Questions we answer

  1. Q1Who really chooses the plywood brand?
  2. Q2What makes a dealer push one brand over another?
  3. Q3How do homeowners judge quality?
  4. Q4How much does sustainability influence choice?
Australia1 case studies India6 case studies New Zealand1 case studies France1 case studies Germany1 case studies Italy1 case studies United Kingdom1 case studies Qatar1 case studies Saudi Arabia1 case studies United Arab Emirates2 case studies Canada1 case studies United States2 case studies Markets in these case studies
  • India6
  • United States2
  • United Arab Emirates2
  • Canada1
  • Australia1
  • New Zealand1
  • United Kingdom1
  • Germany1
  • France1
  • Italy1
  • Saudi Arabia1
  • Qatar1
Case studies

Wood & timber case studies.

All teams 10 Market Research 6 Digital Marketing 2 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchHow carpenters decide which plywood brand homeowners buyA plywood and laminates brand 6 weeks
  2. 02case ResearchUnderstanding why furniture shoppers browse online but buy in storeA furniture retailer in North America 5 weeks
  3. 03case ResearchMapping the timber and plywood dealer network in tier-2 citiesA wood panel manufacturer 8 weeks
  4. 04case ResearchDo buyers care whether wood is sustainably sourced?A certified wood products company 6 weeks
  5. 05case DigitalGenerating qualified leads for modular kitchensA modular kitchen and wardrobe brand in the UAE 6 months
  6. 06case TechnologyBringing production and stock data together for a wood panel plantA particleboard and MDF manufacturer 6 months
  7. 07case ResearchListening to international buyers of handcrafted furnitureA furniture export council 7 weeks
  8. 08case ResearchWhy farmers plant, or avoid, commercial trees on their landAn environmental foundation 8 weeks
  9. 09case DigitalTurning carpenter craftsmanship into engaging social contentA decorative veneer brand in the Gulf 6 months
  10. 10case FinanceBringing GST compliance under control for a timber trading businessA timber and plywood trading company Ongoing monthly engagement

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