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Agriculture & natural resources

Horticultureresearch, results and real stories.

Horticulture spans fruit, vegetables, flowers and plantation crops, with fast-moving prices and a high risk of post-harvest loss. Growers sell through mandis, traders and increasingly direct-to-buyer channels.

See the case studies Download all as one PDF
  • 10case studies
  • 8markets
  • 3teams involved

What is shaping the industry

  1. 01Prices swing daily in mandi markets
  2. 02Post-harvest handling decides how much produce reaches buyers
  3. 03Organised retail and exporters set new quality standards

Who we research

Growers and orchard ownersCommission agents and tradersNurseriesFresh-produce retailersExporters and packhouses

Questions we answer

  1. Q1Where do post-harvest losses happen?
  2. Q2How do growers choose which buyer to sell to?
  3. Q3What quality standards do modern buyers expect?
  4. Q4How do consumers buy fresh produce today?
Australia1 case studies India7 case studies Japan1 case studies New Zealand1 case studies United Kingdom2 case studies Egypt1 case studies South Africa1 case studies United Arab Emirates1 case studies Markets in these case studies
  • India7
  • United Kingdom2
  • United Arab Emirates1
  • Japan1
  • Australia1
  • New Zealand1
  • South Africa1
  • Egypt1
Case studies

Horticulture case studies.

All teams 10 Market Research 8 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchAre mango growers ready for export markets?A state horticulture mission 8 weeks
  2. 02case ResearchHow growers experience price discovery in wholesale marketsAn agri-marketing reform programme 6 weeks
  3. 03case ResearchWhy polyhouse farming takes off in some villages and not othersA greenhouse equipment company 7 weeks
  4. 04case ResearchAuditing fresh produce quality across a supermarket chainA regional supermarket chain in the UK 6 months
  5. 05case ResearchUnderstanding urban plant buyers for a nursery brandA plant nursery and gardening brand in Australasia 5 weeks
  6. 06case ResearchMeasuring post-harvest losses in tomatoes and onionsA research institute 10 weeks
  7. 07case TechnologyConnecting banana growers to buyers through a simple digital platformA farmer producer company 4 months
  8. 08case ResearchWhat it takes for spice farmers to gain certificationA spice exporter 7 weeks
  9. 09case FinanceSteadying cash flow for a seasonal fruit exporterA fresh fruit exporter 12-month engagement
  10. 10case ResearchStrengthening a vegetable seed brand’s dealer networkA vegetable seed company 5 weeks

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