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Manufacturing & industrial

Manufacturingresearch, results and real stories.

Manufacturers sell to distributors, OEMs and industrial buyers, and compete on quality, delivery and service as much as price. Many are also digitising plants, sales and finance processes.

See the case studies Download all as one PDF
  • 10case studies
  • 14markets
  • 4teams involved

What is shaping the industry

  1. 01Distributor networks remain central to reach
  2. 02Buyers expect consistent quality and on-time delivery
  3. 03Digitisation of operations and reporting is accelerating

Who we research

Procurement and plant headsDistributors and dealersOEM buyersService engineersFinance and operations teams

Questions we answer

  1. Q1Why do industrial buyers switch suppliers?
  2. Q2How satisfied are distributors?
  3. Q3Where do customers feel service falls short?
  4. Q4Which processes are worth digitising first?
Australia1 case studies India6 case studies New Zealand1 case studies France1 case studies Germany1 case studies Italy1 case studies United Kingdom1 case studies Egypt1 case studies Saudi Arabia1 case studies South Africa2 case studies United Arab Emirates2 case studies Canada1 case studies United States1 case studies Morocco1 case studies Markets in these case studies
  • India6
  • South Africa2
  • United Arab Emirates2
  • United States1
  • Canada1
  • United Kingdom1
  • Saudi Arabia1
  • Germany1
  • France1
  • Italy1
  • Egypt1
  • Morocco1
  • Australia1
  • New Zealand1
Case studies

Manufacturing case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchHow plant heads choose industrial equipment suppliersAn industrial pump manufacturer 8 weeks
  2. 02case ResearchA distributor satisfaction programme for an electrical products makerAn electrical products manufacturer Annual programme
  3. 03case TechnologyReplacing spreadsheets with an ERP in a growing component factoryAn auto-component manufacturer 8 months
  4. 04case DigitalTurning a manufacturer’s website into a source of export enquiriesA precision engineering company 9 months
  5. 05case ResearchMeasuring safety culture on the shop floorA heavy engineering company 7 weeks
  6. 06case FinanceFinding which products actually made moneyA packaging manufacturer 6-month engagement
  7. 07case ResearchTesting demand for imported hand tools in African marketsA hand-tools manufacturer 8 weeks
  8. 08case TechnologyA field service app for an equipment maintenance teamA commercial refrigeration manufacturer 5 months
  9. 09case ResearchMeasuring brand perception in a crowded industrial categoryA welding equipment brand 6 weeks
  10. 10case ResearchUnderstanding skills gaps among new factory recruitsAn industry association 8 weeks

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