Skip to content
Let's Talk
Manufacturing & industrial

Steelresearch, results and real stories.

Steel reaches users through producers, distributors and retailers, serving fabricators, builders and OEMs. Brand trust, price and availability decide which bar or sheet is bought.

See the case studies Download all as one PDF
  • 10case studies
  • 10markets
  • 4teams involved

What is shaping the industry

  1. 01Fabricators and builders influence retail steel brands
  2. 02Distributor networks decide availability
  3. 03Branded steel competes with unbranded on trust

Who we research

FabricatorsBuilders and contractorsOEM buyersSteel dealers and stockistsRetail home builders

Questions we answer

  1. Q1How do fabricators choose steel?
  2. Q2Is brand worth a premium to retail buyers?
  3. Q3How healthy is the dealer network?
  4. Q4How is the brand perceived against rivals?
Australia1 case studies India8 case studies Indonesia1 case studies Malaysia1 case studies United Kingdom1 case studies Egypt1 case studies Qatar2 case studies Saudi Arabia3 case studies South Africa1 case studies United Arab Emirates3 case studies Markets in these case studies
  • India8
  • United Arab Emirates3
  • Saudi Arabia3
  • Qatar2
  • United Kingdom1
  • Australia1
  • Egypt1
  • South Africa1
  • Malaysia1
  • Indonesia1
Case studies

Steel case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchHow individual homebuilders choose TMT steel barsA steel producer with a retail TMT brand 8 weeks
  2. 02case ResearchBuilding a satisfaction programme for steel fabricatorsA flat steel producer Half-yearly programme
  3. 03case ResearchEvaluating community programmes around an integrated steel plantAn integrated steel company’s CSR foundation 11 weeks
  4. 04case TechnologyReplacing spreadsheets with an ERP for a steel stockistA large steel stockist and distributor 6 months
  5. 05case ResearchUnderstanding how architects and engineers see steel brandsA structural steel producer 7 weeks
  6. 06case ResearchMeasuring safety perceptions among contract workers in a steel plantA steel manufacturer 7 weeks
  7. 07case ResearchAssessing export markets for value-added steel productsA mid-sized steel products manufacturer 9 weeks
  8. 08case TechnologyA loyalty app for steel dealers and masonsA TMT steel brand 5 months
  9. 09case FinanceFreeing working capital in a steel processing businessA steel processing and service centre 9-month engagement
  10. 10case DigitalGenerating B2B enquiries for pre-engineered steel buildingsA pre-engineered buildings manufacturer 8 months

More in manufacturing & industrial

Manufacturing Aerospace Automotive Chemical Pharmaceutical Construction Shipbuilding Textile Industrial robots & automation Electronics SemiconductorAll 58 industries

Planning work in steel?

Tell us about your objectives. We'll recommend an approach and confirm feasibility within one working day.

Request a QuoteTalk to an Expert