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Manufacturing & industrial

Pharmaceuticalresearch, results and real stories.

Pharmaceutical and medical-device companies need evidence from doctors, pharmacists and patients, gathered with verified respondents, strict confidentiality and careful questionnaire design.

See the case studies Download all as one PDF
  • 10case studies
  • 13markets
  • 3teams involved

What is shaping the industry

  1. 01Prescribing behaviour is shaped by evidence, experience and access
  2. 02Pharmacies influence brand substitution and adherence
  3. 03Patient journeys reveal unmet needs between visits

Who we research

Physicians and specialistsPharmacists and chemistsNurses and allied HCPsPatients and caregiversHospital procurement teams

Questions we answer

  1. Q1How do doctors choose between therapies?
  2. Q2Which messages resonate with HCPs?
  3. Q3Where do patients drop off treatment?
  4. Q4How do pharmacies influence brand choice?
India5 case studies Indonesia2 case studies Japan1 case studies Malaysia2 case studies Germany1 case studies United Kingdom2 case studies Egypt2 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Canada1 case studies United States1 case studies Morocco1 case studies Markets in these case studies
  • India5
  • Egypt2
  • Indonesia2
  • Malaysia2
  • United Kingdom2
  • Saudi Arabia1
  • United Arab Emirates1
  • Canada1
  • United States1
  • Germany1
  • Japan1
  • South Africa1
  • Morocco1
Case studies

Pharmaceutical case studies.

All teams 10 Market Research 8 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchUnderstanding how cardiologists choose treatments after a heart attackA pharmaceutical company 6 weeks
  2. 02case ResearchMapping the patient journey for people living with diabetesA pharmaceutical company 9 weeks
  3. 03case ResearchUnderstanding pharmacist recommendations at the counterA consumer health company 6 weeks
  4. 04case ResearchUsability testing a home blood pressure monitorA medical device company 5 weeks
  5. 05case ResearchTesting promotional messages with physiciansA pharmaceutical brand team 4 weeks
  6. 06case TechnologyA digital tool for medical representativesA mid-sized pharmaceutical company 5 months
  7. 07case ResearchUnderstanding the needs of caregivers for rare disease patientsA pharmaceutical company 8 weeks
  8. 08case ResearchTracking brand perception among general physiciansA pharmaceutical company Ongoing quarterly
  9. 09case ResearchAssessing export opportunities for generic medicinesA generic medicines manufacturer 8 weeks
  10. 10case FinancePreparing a pharmaceutical company for audit and investmentA pharmaceutical formulations company 4 months

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