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Consumer, food & lifestyle

Leisureresearch, results and real stories.

Leisure and recreation businesses compete for limited free time and holiday budgets. Visitors and members want value, convenience and memorable experiences.

See the case studies Download all as one PDF
  • 10case studies
  • 1market
  • 4teams involved

What is shaping the industry

  1. 01Holiday planning starts online, months ahead
  2. 02Memberships need visible value to renew
  3. 03Local tourism depends on infrastructure and cleanliness

Who we research

Visitors and touristsMembersFamilies planning holidaysLocal businessesTourism boards

Questions we answer

  1. Q1Who visits, and what do they value?
  2. Q2Why do members renew or leave?
  3. Q3How do families plan holidays?
  4. Q4What price will visitors pay?
India10 case studies Markets in these case studies
  • India10
Case studies

Leisure case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativeGuest satisfaction research for a resort groupA resort group Ongoing
  2. 02case ResearchIllustrativeHow families plan domestic holidaysAn online travel company 4 weeks
  3. 03case ResearchIllustrativeWhy members renew at a country clubA members' club 5 weeks
  4. 04case ResearchIllustrativePricing research for adventure experiencesAn adventure travel operator 4 weeks
  5. 05case TechnologyIllustrativeA booking website for a leisure parkA leisure and water park 3 months
  6. 06case DigitalIllustrativeSeasonal social campaigns for boutique hotelsA boutique hotel collection 4 months
  7. 07case ResearchIllustrativeUnderstanding first-time cruise travellersA cruise line 5 weeks
  8. 08case TechnologyIllustrativeA membership CRM for a sports and leisure centreA sports and leisure centre 4 months
  9. 09case ResearchIllustrativeA visitor survey for a state tourism boardA state tourism board 8 weeks
  10. 10case FinanceIllustrativeSeasonal budgeting for a resortA hill resort Ongoing

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