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Consumer, food & lifestyle

Retailresearch, results and real stories.

Retailers and D2C brands compete across stores, apps and marketplaces. Store experience, availability and convenience decide where shoppers go next.

See the case studies Download all as one PDF
  • 10case studies
  • 14markets
  • 4teams involved

What is shaping the industry

  1. 01Shoppers move freely between online and offline
  2. 02Store experience is a key differentiator
  3. 03Loyalty programmes and personalisation drive repeat

Who we research

ShoppersStore staff and managersOnline customersLoyalty membersFranchisees

Questions we answer

  1. Q1How do shoppers move between channels?
  2. Q2Are stores delivering the brand standard?
  3. Q3What drives repeat purchase?
  4. Q4Where does the online funnel leak?
Australia1 case studies India3 case studies Indonesia1 case studies Malaysia1 case studies New Zealand1 case studies France1 case studies Germany1 case studies United Kingdom1 case studies Qatar1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Canada1 case studies United States1 case studies Markets in these case studies
  • India3
  • United Kingdom1
  • Saudi Arabia1
  • United Arab Emirates1
  • Qatar1
  • Australia1
  • New Zealand1
  • Malaysia1
  • Indonesia1
  • United States1
  • Canada1
  • South Africa1
  • France1
  • Germany1
Case studies

Retail case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchMapping how shoppers move between stores, apps and websitesA department store group 9 weeks
  2. 02case ResearchMystery shopping service quality across a retail chainA consumer electronics and appliances retailer Quarterly programme
  3. 03case ResearchUnderstanding neighbourhood grocers’ move to digital orderingA B2B e-commerce platform for small retailers 8 weeks
  4. 04case ResearchRedesigning a supermarket loyalty programmeA supermarket chain 9 weeks
  5. 05case ResearchChoosing locations for new convenience storesA convenience store chain 8 weeks
  6. 06case DigitalReducing checkout drop-offs for an online retailerA home and lifestyle online retailer 5 months
  7. 07case ResearchUnderstanding frontline retail staff engagementA fashion and footwear retailer 7 weeks
  8. 08case TechnologyConnecting stock across stores and online for a retail chainA regional apparel retailer 6 months
  9. 09case ResearchHow shoppers see a supermarket’s own-label productsA supermarket chain 6 weeks
  10. 10case FinanceStore-level profitability for a growing retail chainA pharmacy retail chain 9-month engagement

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