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Consumer, food & lifestyle

Fashionresearch, results and real stories.

Fashion and apparel brands need to read trends early, get fit and size right and turn browsing into buying across stores and e-commerce.

See the case studies Download all as one PDF
  • 10case studies
  • 15markets
  • 3teams involved

What is shaping the industry

  1. 01Trends travel quickly through social media
  2. 02Fit and size issues drive returns
  3. 03Online shoppers need confidence before buying

Who we research

Fashion shoppersOnline buyersStore staffStylists and influencersWholesale buyers

Questions we answer

  1. Q1Which trends will customers buy?
  2. Q2Why are returns high?
  3. Q3How is the brand perceived?
  4. Q4What would convert online browsers?
Australia1 case studies Hong Kong1 case studies India6 case studies Indonesia2 case studies Japan1 case studies Malaysia1 case studies New Zealand1 case studies Taiwan1 case studies France1 case studies Germany1 case studies United Kingdom3 case studies Egypt1 case studies Saudi Arabia1 case studies United Arab Emirates3 case studies United States1 case studies Markets in these case studies
  • India6
  • United Arab Emirates3
  • United Kingdom3
  • Indonesia2
  • Malaysia1
  • Japan1
  • Hong Kong1
  • Taiwan1
  • France1
  • Germany1
  • Saudi Arabia1
  • Egypt1
  • United States1
  • Australia1
  • New Zealand1
Case studies

Fashion case studies.

All teams 10 Market Research 7 Digital Marketing 2 Accounts & Finance 1
  1. 01case ResearchReducing returns by understanding size and fitAn online fashion brand 8 weeks
  2. 02case ResearchUnderstanding style preferences among young shoppersA value fashion retailer 8 weeks
  3. 03case ResearchHow affluent shoppers see a heritage luxury brandA European luxury accessories brand 9 weeks
  4. 04case ResearchTesting interest in a fashion resale serviceA fashion retailer 7 weeks
  5. 05case DigitalLaunching a modest fashion line with creatorsA modest fashion label 4 months
  6. 06case ResearchTesting visual merchandising layouts in storesA fashion retail chain 10 weeks
  7. 07case DigitalGrowing direct online sales for a fashion labelAn Indian ethnic wear brand 8 months
  8. 08case ResearchWorker voice research in a fashion brand’s supply chainA global fashion brand 10 weeks
  9. 09case FinancePlanning cash for seasonal collectionsA fashion label 9-month engagement
  10. 10case ResearchUnderstanding parents buying children’s clothingA kidswear brand 6 weeks

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