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Consumer, food & lifestyle

Food & beverageresearch, results and real stories.

Food and beverage brands compete on taste, price, health perceptions and shelf presence. Small changes in pack, recipe or price can shift share quickly.

See the case studies Download all as one PDF
  • 10case studies
  • 13markets
  • 4teams involved

What is shaping the industry

  1. 01Health and natural claims influence choice
  2. 02Quick commerce and modern trade change shopping habits
  3. 03Taste remains the deciding factor at repeat

Who we research

Shoppers and consumersHouseholdsRetailers and kirana ownersQuick-commerce usersFood-service buyers

Questions we answer

  1. Q1Will consumers like the new recipe?
  2. Q2How do people use the category?
  3. Q3What happens at the shelf?
  4. Q4How healthy is the brand?
Australia1 case studies India5 case studies Indonesia1 case studies Malaysia2 case studies New Zealand1 case studies France1 case studies Germany1 case studies Italy1 case studies United Kingdom2 case studies Qatar1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates3 case studies Markets in these case studies
  • India5
  • United Arab Emirates3
  • Malaysia2
  • United Kingdom2
  • Saudi Arabia1
  • Qatar1
  • Australia1
  • New Zealand1
  • Indonesia1
  • Germany1
  • France1
  • Italy1
  • South Africa1
Case studies

Food & beverage case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchChoosing which new snack flavours to launch in three countriesA packaged snacks company 9 weeks
  2. 02case ResearchTracking brand health for a juice brand across the GulfA fruit juice and dairy beverage brand Ongoing quarterly programme
  3. 03case ResearchUnderstanding who buys ready-to-eat meals, and whyA ready-to-eat foods manufacturer 8 weeks
  4. 04case ResearchTesting demand for plant-based milk alternativesA plant-based dairy start-up 7 weeks
  5. 05case ResearchMystery dining across a quick-service restaurant chainA quick-service restaurant chain Quarterly programme
  6. 06case ResearchWhat European importers want from Indian spice and food exportersA food exporters’ council 8 weeks
  7. 07case DigitalBuilding a social media presence for a premium bakery brandA premium bakery and café chain 6 months
  8. 08case TechnologyTraceability from farm to shelf for a dairy processorA dairy processor 7 months
  9. 09case ResearchUnderstanding restaurant partners on a food delivery platformA food delivery platform 7 weeks
  10. 10case FinanceGetting inventory and GST right for a fast-growing food brandA packaged foods brand Ongoing

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