Industry overview
What is shaping government
Government departments, PSUs and public programmes need independent evidence on citizen needs, service delivery and programme outcomes, often gathered across large and diverse geographies.
- Programmes are expected to show measurable outcomes
- Citizen feedback is shaping service delivery
- Large field surveys need rigorous quality control
Client background
A skills development ministry, working in Eight states. Client identity is withheld to protect confidentiality.
- Organisation
- A skills development ministry
- Sector
- Government
- Team engaged
- Market Research
- Services
- Government research, Quantitative research, Qualitative research
Client challenge
The ministry needed evidence on employment outcomes after training. Placement figures came from training centres themselves, and the ministry wanted independent evidence. The ministry needed independent evidence on whether the programme helped trainees find jobs.
Research objectives
- Deliver on the brief: evaluating a national skills training programme.
- Understand the views, needs and behaviour of trainees.
- Measure how widespread each pattern is, and explain the reasons behind it.
- Give the client evidence it can act on within 14 weeks.
Target audience
The work focused on 10,000 trainees.
- trainees10,000
Audiences we typically reach in government
Citizens and householdsProgramme beneficiariesFrontline workersLocal officialsBusinesses using public services
Geographic coverage
Coverage: Eight states. Market: India.
- India
Research methodology
A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.
- 1Brief
- 2Tracer survey
- 3Employer interviews
- 4Insight
We traced trainees and interviewed employers. Trainees were traced six and twelve months after completion by telephone and field visits, and employers were interviewed about job readiness. Interviews with employers explored skills gaps and satisfaction with trainees. Training centres were also visited to assess equipment, trainer qualifications and links with local employers.
Government researchQuantitative researchQualitative research
Sampling strategy
- trainees
- 10,000
- Business respondents were screened on role, company size and involvement in the decision before being invited.
- Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
Data collection
- Interviews and discussions were led by experienced moderators using a guide agreed with the client.
Data quality & validation
- Recordings and transcripts for every session
- Re-screening of qualitative recruits
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
- Thematic coding of interviews and discussions
- Journey and decision mapping
Key findings
- Outcomes were strongest where training linked to local employers.
- Training providers with weak outcomes received additional support.
- Placement data became part of funding decisions for training partners.
Tracer studies showed real outcomes.
Recommendations
- Build on the core insight: tracer studies showed real outcomes.
- Focus effort where the evidence was strongest: outcomes were strongest where training linked to local employers.
- Re-measure after the changes to confirm the effect.
Business impact
- The ministry expanded employer partnerships.
- The ministry also introduced tracking of employment outcomes for all training centres.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Interview summaries and key verbatims
- Evaluation findings with programme recommendations
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what changed after a programme?
Client identity is withheld to protect confidentiality.