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Government Market ResearchCase 07 of 10

Evaluating a national skills training programme

A skills development ministry

  • RegionEight states
  • Scope10,000 trainees
  • Timeline14 weeks
  • MarketsIndia
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01

Industry overview

What is shaping government

Government departments, PSUs and public programmes need independent evidence on citizen needs, service delivery and programme outcomes, often gathered across large and diverse geographies.

  • Programmes are expected to show measurable outcomes
  • Citizen feedback is shaping service delivery
  • Large field surveys need rigorous quality control
02

Client background

A skills development ministry, working in Eight states. Client identity is withheld to protect confidentiality.

Organisation
A skills development ministry
Sector
Government
Team engaged
Market Research
Services
Government research, Quantitative research, Qualitative research
03

Client challenge

The ministry needed evidence on employment outcomes after training. Placement figures came from training centres themselves, and the ministry wanted independent evidence. The ministry needed independent evidence on whether the programme helped trainees find jobs.

04

Research objectives

  • Deliver on the brief: evaluating a national skills training programme.
  • Understand the views, needs and behaviour of trainees.
  • Measure how widespread each pattern is, and explain the reasons behind it.
  • Give the client evidence it can act on within 14 weeks.
05

Target audience

The work focused on 10,000 trainees.

  • trainees10,000

Audiences we typically reach in government

Citizens and householdsProgramme beneficiariesFrontline workersLocal officialsBusinesses using public services

06

Geographic coverage

Coverage: Eight states. Market: India.

  • India
07

Research methodology

A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.

  1. 1Brief
  2. 2Tracer survey
  3. 3Employer interviews
  4. 4Insight

We traced trainees and interviewed employers. Trainees were traced six and twelve months after completion by telephone and field visits, and employers were interviewed about job readiness. Interviews with employers explored skills gaps and satisfaction with trainees. Training centres were also visited to assess equipment, trainer qualifications and links with local employers.

Government researchQuantitative researchQualitative research

08

Sampling strategy

trainees
10,000
  • Business respondents were screened on role, company size and involvement in the decision before being invited.
  • Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
09

Data collection

Brief & design Sampling & set-up Fieldwork Analysis Reporting Indicative split of the 14-week timeline.
  • Interviews and discussions were led by experienced moderators using a guide agreed with the client.
10

Data quality & validation

  • Recordings and transcripts for every session
  • Re-screening of qualitative recruits
  • Logic and range checks on the final data
  • Work carried out under our ISO 20252 quality procedures
11

Data analysis

  • Cross-tabulation by key groups and locations
  • Significance testing on the differences that mattered
  • Thematic coding of interviews and discussions
  • Journey and decision mapping
12

Key findings

  • Outcomes were strongest where training linked to local employers.
  • Training providers with weak outcomes received additional support.
  • Placement data became part of funding decisions for training partners.
Tracer studies showed real outcomes.
13

Recommendations

  • Build on the core insight: tracer studies showed real outcomes.
  • Focus effort where the evidence was strongest: outcomes were strongest where training linked to local employers.
  • Re-measure after the changes to confirm the effect.
14

Business impact

  • The ministry expanded employer partnerships.
  • The ministry also introduced tracking of employment outcomes for all training centres.

What changed in the business as a result of the work. Impact is described qualitatively.

15

Deliverables & next steps

  • Insight report and management presentation
  • Cleaned data file and data tables
  • Interview summaries and key verbatims
  • Evaluation findings with programme recommendations
  • Repeat the measure after changes are in place to track progress.
  • A natural follow-on question: what changed after a programme?

Client identity is withheld to protect confidentiality.

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  1. 01caseA statewide citizen satisfaction survey on public servicesA state planning department
  2. 02caseVerifying beneficiaries of a direct benefit schemeA central government programme
  3. 03caseA residents’ survey for a local councilA local authority
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