6 groups43.5%31,189Up to ฿3,400,000 26.7%19,144฿3,400,000 – ฿17,000,000 16.4%11,759฿17,000,000 – ฿70,000,000 7.2%5,162฿70,000,000 – ฿340,000,000 4.2%3,011฿340,000,000 – ฿1,700,000,000 2%1,434฿1,700,000,000 and above
Largest group: Up to ฿3,400,000 at 43.5%
Region Distribution
6 groups
Central (excl. Bangkok)22.9%16,419
Bangkok Metropolitan21.3%15,272
Northeast (Isan)19.9%14,268
North15.9%11,400
South12.8%9,177
East7.2%5,162
Largest group: Central (excl. Bangkok) at 22.9%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry38.5%27,604
Horticulture Industry20.1%14,411
Wood Industry12%8,604
Fishing Industry24%17,208
Tobacco Industry5.4%3,872
Largest group: Agriculture Industry at 38.5%
Department Distribution
33 groups
Production Department7.4%5,306
Sales & Business Development Department5.9%4,230
Supply / Cold Chain & Logistics5.4%3,872
Mid-Level Management5.3%3,800
Procurement Department4.1%2,940
Strategic & Top Management4%2,868
Accounts Department4%2,868
Administration & Facilities Department3.9%2,796
Show all 33
Largest group: Production Department at 7.4%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner15.9%11,400
Farm Manager13.7%9,823
Commercial Farmer8.8%6,310
Poultry Farm Owner5.8%4,159
All 18 titles
Crop Production
Crop Producer14.6%10,468
Farm Supervisor11.7%8,389
Agronomist11.1%7,959
Crop Manager9.1%6,525
All 13 titles
Livestock & Animal Production
Livestock Manager14.7%10,540
Poultry Manager13%9,321
Cattle Farm Manager12.5%8,962
Dairy Manager10.3%7,385
All 12 titles
Agribusiness & Corporate Management
Business Development Manager10.3%7,385
General Manager10%7,170
Operations Manager9.9%7,098
Area Manager9.7%6,955
All 16 titles
Procurement & Supply Chain
Procurement Manager10.7%7,672
Logistics Manager9.9%7,098
Supply Chain Manager9.5%6,811
Procurement Officer8.3%5,951
All 15 titles
Seed, Fertilizer & Crop Protection
Technical Sales Agronomist15%10,755
Fertilizer Sales Manager14.9%10,683
Fertilizer Distribution Manager11.1%7,959
Seed Sales Manager11%7,887
All 10 titles
Agricultural Equipment & Machinery
Agricultural Equipment Sales Manager17.7%12,691
Agricultural Machinery Dealer16.8%12,045
Farm Equipment Manager13.9%9,966
Equipment Service Manager13.6%9,751
All 8 titles
Food Processing & Agrifood
Food Processing Manager12.7%9,106
Grain Processing Manager11.9%8,532
Processing Plant Manager11.5%8,245
Meat Processing Manager11.4%8,174
All 10 titles
Research & Development
Agricultural Scientist15.2%10,898
Research Scientist12.1%8,676
Agricultural Research Manager10.3%7,385
R&D Manager10%7,170
All 11 titles
Quality, Compliance & Sustainability
Quality Assurance Manager14.1%10,110
Quality Control Manager13.5%9,679
Food Safety Officer12.5%8,962
Regulatory Affairs Manager11.7%8,389
All 10 titles
Sales & Marketing
Sales Manager15.4%11,042
Account Manager11.2%8,030
Marketing Manager10.8%7,743
Regional Sales Manager9.4%6,740
All 12 titles
Finance & Administration
Finance Manager19%13,623
Accounts Manager17.2%12,332
Administrative Manager16.8%12,045
HR Manager14.6%10,468
All 8 titles
Government & Public Sector
Agricultural Officer15.2%10,898
Agriculture Extension Officer13.8%9,894
Agricultural Inspector10.6%7,600
Irrigation Officer9.6%6,883
All 10 titles
Cooperatives & Associations
Cooperative Manager25.5%18,283
Farmers Association Secretary13.9%9,966
Cooperative Director13.6%9,751
Farmers Association President12.1%8,676
All 7 titles
Retail & Distribution
Agro Dealer20.5%14,698
Agricultural Retail Manager16.2%11,615
Farm Input Distributor13.1%9,393
Fertilizer Distributor12.9%9,249
All 8 titles
Consulting & Advisory
Agricultural Consultant23.9%17,136
Farm Management Consultant15.4%11,042
Agribusiness Consultant14.4%10,325
Irrigation Consultant10.6%7,600
All 8 titles
Digital Agriculture & AgTech
Precision Agriculture Manager14.2%10,181
Smart Farming Manager13.5%9,679
Digital Farming Specialist12.4%8,891
Farm Data Analyst12%8,604
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
Panel book PDF
Get the Thailand business professional panel book
Every table on this page in one PDF graded in the Thailand flag colours, with percentages and whole numbers, charts and the panel size. Fill in your details below and it opens in your browser. The form is asked for every download.
More Asia-Pacific business professional panel books