Gender
2 groups- 54.7%7,659 Males
- 45.3%6,343 Females
Largest group: Males at 54.7%
Business decision makers of New Zealand, profiled by Frequent Research.
Know them by company size.
- CapitalWellington
- CurrencyNew Zealand dollar (NZD)
- LanguagesEnglish, Māori
- GenderMales54.7% · 7,659
- Company Size (No. of Employees)1 - 9 Employees33.5% · 4,691
- Company Annual Revenue (NZD)Up to NZ$170,00031.1% · 4,355
- Region DistributionAuckland35.6% · 4,985
- Industry DistributionAgriculture Industry34.2% · 4,789
- Department DistributionProduction Department7.5% · 1,050
- Farm Owners & ManagementFarm Owner18.2% · 2,548
- Crop ProductionFarm Supervisor14% · 1,960
- Livestock & Animal ProductionLivestock Manager15.5% · 2,170
- Agribusiness & Corporate ManagementOperations Manager11.7% · 1,638
- Procurement & Supply ChainProcurement Manager11.2% · 1,568
- Seed, Fertilizer & Crop ProtectionFertilizer Sales Manager12.5% · 1,750
- Agricultural Equipment & MachineryAgricultural Equipment Sales Manager19.4% · 2,716
- Food Processing & AgrifoodFood Processing Manager13.9% · 1,946
New Zealand in 5 numbers
- 14,002profiled professionals in New Zealand
- Gender54.7%Males
- Company size33.5%1 - 9 Employees
- Company revenue31.1%Up to NZ$170,000
- Industry distribution34.2%Agriculture Industry
Who they are and where they work
Gender, company size, company revenue and region of the professionals on this panel.
Company Size (No. of Employees)
8 groupsLargest group: 1 - 9 Employees at 33.5%
Company Annual Revenue (NZD)
6 groupsLargest group: Up to NZ$170,000 at 31.1%
Region Distribution
16 groups- Auckland35.6%4,985
- Canterbury12%1,680
- Wellington11.1%1,554
- Waikato9.3%1,302
- Bay of Plenty6.3%882
- Otago5.5%770
- Manawatū-Whanganui4.7%658
- Northland3.2%448
- Hawke's Bay3.2%448
- Taranaki2.5%350
Largest group: Auckland at 35.6%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Industry Distribution
5 groups- Agriculture Industry34.2%4,789
- Horticulture Industry25.1%3,515
- Wood Industry17.8%2,492
- Fishing Industry21.5%3,010
- Tobacco Industry1.4%196
Largest group: Agriculture Industry at 34.2%
Department Distribution
33 groups- Production Department7.5%1,050
- Sales & Business Development Department5.6%784
- Supply / Cold Chain & Logistics5.4%756
- Mid-Level Management5.3%742
- Procurement Department4.1%574
- Quality & Inspection Department4%560
- Accounts Department3.9%546
- Strategic & Top Management3.8%532
Largest group: Production Department at 7.5%
Job titles in agriculture industry audience
Farm Owners & Management
- Farm Owner18.2%2,548
- Farm Manager11.9%1,666
- Commercial Farmer8.7%1,218
- Greenhouse Owner6.1%854
Crop Production
- Farm Supervisor14%1,960
- Crop Producer12.6%1,764
- Crop Manager11.9%1,666
- Agronomist11.4%1,596
Livestock & Animal Production
- Livestock Manager15.5%2,170
- Poultry Manager13.9%1,946
- Cattle Farm Manager10.6%1,484
- Dairy Manager10.5%1,470
Agribusiness & Corporate Management
- Operations Manager11.7%1,638
- General Manager10.7%1,498
- Regional Manager9.4%1,316
- Area Manager9.3%1,302
Procurement & Supply Chain
- Procurement Manager11.2%1,568
- Logistics Manager9.8%1,372
- Supply Chain Manager9.4%1,316
- Warehouse Manager8.8%1,232
Seed, Fertilizer & Crop Protection
- Fertilizer Sales Manager12.5%1,750
- Crop Protection Manager12%1,680
- Seed Sales Manager11.8%1,652
- Technical Sales Agronomist10.9%1,526
Agricultural Equipment & Machinery
- Agricultural Equipment Sales Manager19.4%2,716
- Agricultural Machinery Dealer19.1%2,674
- Equipment Service Manager12.6%1,764
- Tractor Dealer12.3%1,722
Food Processing & Agrifood
- Food Processing Manager13.9%1,946
- Processing Plant Manager12.2%1,708
- Meat Processing Manager11%1,540
- Dairy Processing Manager10.6%1,484
Research & Development
- Research Scientist13.4%1,876
- Agricultural Scientist13.3%1,862
- R&D Manager11.4%1,596
- Agricultural Research Manager11.3%1,582
Quality, Compliance & Sustainability
- Quality Control Manager15.8%2,212
- Quality Assurance Manager13%1,820
- Compliance Manager10.8%1,512
- Food Safety Officer9.7%1,358
Sales & Marketing
- Sales Manager17.2%2,408
- Marketing Manager10.7%1,498
- Regional Sales Manager9.7%1,358
- Account Manager9.5%1,330
Finance & Administration
- Finance Manager22.2%3,108
- Accounts Manager17.1%2,394
- HR Manager15.1%2,114
- Administrative Manager15%2,100
Government & Public Sector
- Agricultural Officer15.9%2,226
- Agriculture Extension Officer15.7%2,198
- Irrigation Officer10.3%1,442
- District Agriculture Officer10.1%1,414
Cooperatives & Associations
- Cooperative Manager24.5%3,430
- Farmers Association Secretary15%2,100
- Cooperative Director13.9%1,946
- Agricultural Society Executive13.7%1,918
Retail & Distribution
- Agro Dealer16.9%2,366
- Fertilizer Distributor15.5%2,170
- Agricultural Retail Manager15%2,100
- Farm Input Distributor15%2,100
Consulting & Advisory
- Agricultural Consultant20.9%2,926
- Agribusiness Consultant19%2,660
- Farm Management Consultant13.3%1,862
- Irrigation Consultant11.7%1,638
Digital Agriculture & AgTech
- Digital Farming Specialist14.4%2,016
- Smart Farming Manager14.1%1,974
- Precision Agriculture Manager12.5%1,750
- Farm Data Analyst11.5%1,610
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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