6 groups25.1%2,820Up to HK$800,000 25%2,809HK$800,000 – HK$3,900,000 19.2%2,157HK$3,900,000 – HK$16,000,000 14.2%1,595HK$16,000,000 – HK$80,000,000 9.6%1,078HK$80,000,000 – HK$390,000,000 6.9%775HK$390,000,000 and above
Largest group: Up to HK$800,000 at 25.1%
District Distribution
18 groups
Sha Tin8.8%989
Kwun Tong8.7%977
Yuen Long8.7%977
Eastern6.9%775
Kowloon City6.8%764
Tuen Mun6.5%730
Sai Kung6.4%719
Kwai Tsing6.1%685
Sham Shui Po5.5%618
Wong Tai Sin5.4%607
Show all 18
Largest group: Sha Tin at 8.8%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry42.9%4,819
Horticulture Industry23.1%2,595
Wood Industry13.7%1,539
Fishing Industry18.5%2,078
Tobacco Industry1.8%202
Largest group: Agriculture Industry at 42.9%
Department Distribution
33 groups
Production Department6.7%753
Mid-Level Management6.3%708
Sales & Business Development Department6.1%685
Supply / Cold Chain & Logistics5.1%573
Accounts Department4.5%506
Procurement Department4.3%483
Strategic & Top Management4%449
Administration & Facilities Department3.9%438
Show all 33
Largest group: Production Department at 6.7%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner17.4%1,955
Farm Manager11.8%1,326
Commercial Farmer8.8%989
Dairy Farm Owner5.7%640
All 18 titles
Crop Production
Crop Producer14.2%1,595
Farm Supervisor11.6%1,303
Crop Manager10.4%1,168
Agronomist9.8%1,101
All 13 titles
Livestock & Animal Production
Livestock Manager15%1,685
Poultry Manager13.9%1,562
Dairy Manager12.6%1,415
Cattle Farm Manager11.7%1,314
All 12 titles
Agribusiness & Corporate Management
General Manager11.4%1,281
Operations Manager10.5%1,180
Business Development Manager9.8%1,101
Regional Manager8.7%977
All 16 titles
Procurement & Supply Chain
Procurement Manager11%1,236
Supply Chain Manager10.1%1,135
Warehouse Manager8.5%955
Logistics Manager8.4%944
All 15 titles
Seed, Fertilizer & Crop Protection
Seed Sales Manager12.9%1,449
Crop Protection Manager12%1,348
Fertilizer Sales Manager11.5%1,292
Fertilizer Distribution Manager11.5%1,292
All 10 titles
Agricultural Equipment & Machinery
Agricultural Equipment Sales Manager19.6%2,202
Agricultural Machinery Dealer16.7%1,876
Tractor Dealer14.5%1,629
Farm Equipment Manager13.5%1,517
All 8 titles
Food Processing & Agrifood
Food Processing Manager14.6%1,640
Quality Assurance Manager11.3%1,269
Processing Plant Manager10.7%1,202
Dairy Processing Manager10.7%1,202
All 10 titles
Research & Development
R&D Manager11.6%1,303
Research Scientist11.1%1,247
Agricultural Scientist10%1,123
Plant Breeder9.9%1,112
All 11 titles
Quality, Compliance & Sustainability
Quality Assurance Manager17.1%1,921
Quality Control Manager13.8%1,550
Food Safety Officer11.5%1,292
Sustainability Manager10.7%1,202
All 10 titles
Sales & Marketing
Sales Manager13.9%1,562
Account Manager10.9%1,225
Regional Sales Manager10%1,123
Key Account Manager10%1,123
All 12 titles
Finance & Administration
Administrative Manager19.7%2,213
HR Manager18.2%2,045
Finance Manager15.6%1,753
Accounts Manager14.9%1,674
All 8 titles
Government & Public Sector
Agricultural Officer16.1%1,809
Agriculture Extension Officer12.7%1,427
Irrigation Officer11%1,236
District Agriculture Officer10.6%1,191
All 10 titles
Cooperatives & Associations
Cooperative Manager21.7%2,438
Cooperative Director15.2%1,708
Farmers Association Secretary14.9%1,674
Farmers Association President13.7%1,539
All 7 titles
Retail & Distribution
Agro Dealer20%2,247
Fertilizer Distributor16.3%1,831
Agricultural Retail Manager13.9%1,562
Farm Input Distributor11.4%1,281
All 8 titles
Consulting & Advisory
Agricultural Consultant23.4%2,629
Agribusiness Consultant16.1%1,809
Farm Management Consultant13.8%1,550
Livestock Consultant12.9%1,449
All 8 titles
Digital Agriculture & AgTech
Farm Data Analyst14.4%1,618
Digital Farming Specialist14%1,573
Smart Farming Manager11.9%1,337
Agricultural Data Scientist11.1%1,247
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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