6 groups25.3%35,552Up to €90,000 22.1%31,055€90,000 – €460,000 20.6%28,947€460,000 – €1,800,000 15%21,078€1,800,000 – €9,000,000 10.3%14,474€9,000,000 – €46,000,000 6.7%9,415€46,000,000 and above
Largest group: Up to €90,000 at 25.3%
Province Distribution
12 groups
South Holland21.4%30,071
North Holland18.6%26,137
North Brabant13.8%19,392
Gelderland11%15,457
Utrecht9.4%13,209
Overijssel6.4%8,993
Limburg6.3%8,853
Groningen4%5,621
Friesland3.1%4,356
Drenthe2.3%3,232
Show all 12
Largest group: South Holland at 21.4%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry32.3%45,388
Horticulture Industry44.4%62,391
Wood Industry8.3%11,663
Fishing Industry11.6%16,300
Tobacco Industry3.4%4,778
Largest group: Horticulture Industry at 44.4%
Department Distribution
33 groups
Production Department7.4%10,398
Sales & Business Development Department6.1%8,572
Mid-Level Management5.9%8,291
Supply / Cold Chain & Logistics5.6%7,869
Accounts Department4.3%6,042
Strategic & Top Management4.1%5,761
Procurement Department4%5,621
Quality & Inspection Department3.9%5,480
Show all 33
Largest group: Production Department at 7.4%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner21.4%30,071
Farm Manager11.2%15,738
Commercial Farmer7.7%10,820
Contract Farmer5.6%7,869
All 18 titles
Crop Production
Agronomist13.3%18,689
Crop Producer12.7%17,846
Farm Supervisor12%16,862
Field Agronomist9.7%13,630
All 13 titles
Livestock & Animal Production
Livestock Manager15.5%21,781
Poultry Manager12.1%17,003
Cattle Farm Manager10.3%14,474
Dairy Manager10.2%14,333
All 12 titles
Agribusiness & Corporate Management
Operations Manager10.8%15,176
Business Development Manager10.7%15,036
Area Manager9.5%13,349
General Manager8.9%12,506
All 16 titles
Procurement & Supply Chain
Procurement Manager11.1%15,598
Logistics Manager10.8%15,176
Supply Chain Manager10.1%14,193
Warehouse Manager9.2%12,928
All 15 titles
Seed, Fertilizer & Crop Protection
Fertilizer Sales Manager17.9%25,153
Seed Sales Manager13.3%18,689
Technical Sales Agronomist12.2%17,143
Fertilizer Distribution Manager11.4%16,019
All 10 titles
Agricultural Equipment & Machinery
Farm Equipment Manager20.3%28,526
Agricultural Machinery Dealer15.8%22,202
Tractor Dealer14.4%20,235
Equipment Service Manager13.9%19,532
All 8 titles
Food Processing & Agrifood
Food Processing Manager12.8%17,987
Meat Processing Manager12%16,862
Dairy Processing Manager11.9%16,722
Processing Plant Manager10.7%15,036
All 10 titles
Research & Development
Research Scientist14.2%19,954
Agricultural Scientist13.9%19,532
R&D Manager13.3%18,689
Agricultural Research Manager9.3%13,068
All 11 titles
Quality, Compliance & Sustainability
Quality Control Manager14.7%20,656
Quality Assurance Manager14%19,673
Food Safety Officer12.6%17,706
Regulatory Affairs Manager10.6%14,895
All 10 titles
Sales & Marketing
Sales Manager12.6%17,706
Regional Sales Manager11.3%15,879
Key Account Manager9.8%13,771
Channel Manager9.4%13,209
All 12 titles
Finance & Administration
Finance Manager20%28,104
Accounts Manager19.3%27,120
Administrative Manager17.3%24,310
HR Manager14.9%20,937
All 8 titles
Government & Public Sector
Agriculture Extension Officer17.7%24,872
Agricultural Officer17%23,888
Agricultural Inspector10.9%15,317
Rural Development Officer10%14,052
All 10 titles
Cooperatives & Associations
Cooperative Manager18.9%26,558
Agricultural Society Executive15.9%22,343
Farmers Association Secretary15.3%21,500
Cooperative Director13.9%19,532
All 7 titles
Retail & Distribution
Agro Dealer17.2%24,169
Agricultural Retail Manager16.7%23,467
Farm Input Distributor14.6%20,516
Fertilizer Distributor11.9%16,722
All 8 titles
Consulting & Advisory
Agricultural Consultant20.2%28,385
Agribusiness Consultant17.8%25,013
Farm Management Consultant13.5%18,970
Livestock Consultant11.7%16,441
All 8 titles
Digital Agriculture & AgTech
Smart Farming Manager14.4%20,235
Digital Farming Specialist13.3%18,689
Farm Data Analyst11.1%15,598
Precision Agriculture Manager11.1%15,598
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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