6 groups27.7%20,194Up to €90,000 24.9%18,153€90,000 – €460,000 17.9%13,050€460,000 – €1,800,000 14.6%10,644€1,800,000 – €9,000,000 9.1%6,634€9,000,000 – €46,000,000 5.8%4,228€46,000,000 and above
Largest group: Up to €90,000 at 27.7%
State (Bundesland) Distribution
9 groups
Vienna (Wien)28.1%20,486
Upper Austria (Oberösterreich)16%11,665
Styria (Steiermark)15%10,936
Lower Austria (Niederösterreich)13.5%9,842
Tyrol (Tirol)9.1%6,634
Salzburg6.2%4,520
Carinthia (Kärnten)5.8%4,228
Vorarlberg3.8%2,770
Burgenland2.5%1,823
Largest group: Vienna (Wien) at 28.1%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry47.4%34,556
Horticulture Industry21%15,310
Wood Industry23%16,768
Fishing Industry3.3%2,406
Tobacco Industry5.3%3,864
Largest group: Agriculture Industry at 47.4%
Department Distribution
33 groups
Production Department7.4%5,395
Mid-Level Management5.2%3,791
Sales & Business Development Department5.2%3,791
Procurement Department4.7%3,426
Supply / Cold Chain & Logistics4.7%3,426
Quality & Inspection Department4.3%3,135
Accounts Department4.2%3,062
Strategic & Top Management4.1%2,989
Show all 33
Largest group: Production Department at 7.4%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner18.2%13,269
Farm Manager10.1%7,363
Commercial Farmer9.3%6,780
Livestock Farm Owner6.1%4,447
All 18 titles
Crop Production
Agronomist14.4%10,498
Crop Producer13.1%9,550
Farm Supervisor9.9%7,217
Crop Manager9.8%7,145
All 13 titles
Livestock & Animal Production
Livestock Manager13.5%9,842
Poultry Manager12.8%9,332
Cattle Farm Manager12.4%9,040
Dairy Manager11.7%8,530
All 12 titles
Agribusiness & Corporate Management
Operations Manager13.8%10,061
General Manager10.7%7,801
Business Development Manager9.3%6,780
Area Manager7.6%5,541
All 16 titles
Procurement & Supply Chain
Supply Chain Manager12.3%8,967
Procurement Manager9.9%7,217
Warehouse Manager9.7%7,072
Logistics Manager8.9%6,488
All 15 titles
Seed, Fertilizer & Crop Protection
Fertilizer Sales Manager14.6%10,644
Seed Sales Manager13.1%9,550
Crop Protection Manager10.5%7,655
Fertilizer Distribution Manager10.4%7,582
All 10 titles
Agricultural Equipment & Machinery
Farm Equipment Manager17.9%13,050
Agricultural Machinery Dealer15%10,936
Tractor Dealer14.2%10,352
Agricultural Equipment Sales Manager11.9%8,676
All 8 titles
Food Processing & Agrifood
Food Processing Manager16%11,665
Quality Assurance Manager10.3%7,509
Dairy Processing Manager10.1%7,363
Processing Plant Manager9.8%7,145
All 10 titles
Research & Development
Plant Breeder12.4%9,040
Agricultural Scientist10.9%7,947
Agricultural Research Manager10.4%7,582
R&D Manager10.2%7,436
All 11 titles
Quality, Compliance & Sustainability
Quality Assurance Manager14.6%10,644
Quality Control Manager13.9%10,134
Food Safety Officer12.6%9,186
Organic Certification Specialist10%7,290
All 10 titles
Sales & Marketing
Sales Manager12.8%9,332
Regional Sales Manager11.9%8,676
Marketing Manager10.7%7,801
Account Manager10.4%7,582
All 12 titles
Finance & Administration
Finance Manager19.4%14,143
Accounts Manager18.1%13,196
Administrative Manager16%11,665
HR Manager15.5%11,300
All 8 titles
Government & Public Sector
Agricultural Officer16.7%12,175
Agriculture Extension Officer16.2%11,810
District Agriculture Officer11.8%8,603
Rural Development Officer11.4%8,311
All 10 titles
Cooperatives & Associations
Cooperative Manager22.1%16,112
Farmers Association Secretary16.1%11,738
Cooperative Director15.4%11,227
Farmers Association President12.8%9,332
All 7 titles
Retail & Distribution
Agro Dealer21.4%15,601
Agricultural Retail Manager16.7%12,175
Farm Input Distributor14.2%10,352
Seed Distributor11.4%8,311
All 8 titles
Consulting & Advisory
Agricultural Consultant19.2%13,998
Agribusiness Consultant16.2%11,810
Farm Management Consultant15.2%11,081
Livestock Consultant12.6%9,186
All 8 titles
Digital Agriculture & AgTech
Farm Data Analyst14.3%10,425
Smart Farming Manager12.9%9,405
GIS Specialist11.2%8,165
Precision Agriculture Manager11.1%8,092
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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