Industry overview
What is shaping semiconductor
The semiconductor and electronics manufacturing ecosystem is expanding, bringing new fabs, design centres and suppliers. Talent, supplier readiness and policy support decide its pace.
- New manufacturing capacity needs a local supplier base
- Design and fab talent is in high demand
- Policy incentives shape investment decisions
Client background
An industry association, working in India. Client identity is withheld to protect confidentiality.
- Organisation
- An industry association
- Sector
- Semiconductor
- Team engaged
- Market Research
- Services
- Government research, Business panel, Reporting & insights
Client challenge
The association needed structured evidence from members on incentive schemes, approval processes and infrastructure needs, to inform its policy submissions. Individual companies had raised concerns informally, but policymakers asked for structured, representative evidence rather than anecdotes.
Research objectives
- Deliver on the brief: gathering industry views on semiconductor incentive policies.
- Understand the views, needs and behaviour of member companies.
- Measure how widespread each pattern is, and explain the reasons behind it.
- Give the client evidence it can act on within 6 weeks.
Target audience
The work focused on 80 member companies.
- member companies80
Audiences we typically reach in semiconductor
Design and manufacturing companiesComponent suppliersEngineers and studentsB2B buyersIndustry bodies
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.
- 1Brief
- 2Structured member survey
- 3Executive interviews
- 4Insight
We surveyed member companies about investment plans, incentive experiences and barriers, and interviewed senior executives in depth. Responses were confidential and reported in aggregate. Questions were designed with the association’s policy team so that results would map directly onto the specific scheme provisions under discussion.
Government researchBusiness panelReporting & insights
Sampling strategy
- member companies
- 80
- Business respondents were screened on role, company size and involvement in the decision before being invited.
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
- Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
Data collection
- interviews
- 20
- The online survey was mobile-friendly and offered in respondents' languages.
- Interviews and discussions were led by experienced moderators using a guide agreed with the client.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Recordings and transcripts for every session
- Re-screening of qualitative recruits
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
- Thematic coding of interviews and discussions
- Journey and decision mapping
Key findings
- Approval timelines and reliable utilities were the top concerns.
- The association’s submission included specific, evidence-based recommendations on both.
Aggregated, confidential responses gave the association credible evidence to present.
Recommendations
- Build on the core insight: aggregated, confidential responses gave the association credible evidence to present.
- Focus effort where the evidence was strongest: approval timelines and reliable utilities were the top concerns.
- Re-measure after the changes to confirm the effect.
Business impact
- The survey was repeated a year later to track whether members’ experiences had changed after policy updates, giving the association evidence over time.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Evaluation findings with programme recommendations
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what do B2B buyers need from local suppliers?
Client identity is withheld to protect confidentiality.