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Technology & telecom

Information technologyresearch, results and real stories.

IT services and technology companies sell to CIOs, IT heads and business leaders through long, multi-stakeholder buying cycles where trust and proof matter.

See the case studies Download all as one PDF
  • 10case studies
  • 14markets
  • 4teams involved

What is shaping the industry

  1. 01Buying committees are getting larger
  2. 02Thought leadership and proof points shorten sales cycles
  3. 03Win/loss evidence improves bids

Who we research

CIOs and IT headsBusiness decision-makersProcurement teamsExisting clientsPartners and resellers

Questions we answer

  1. Q1How do IT buyers choose a vendor?
  2. Q2Why do we win or lose deals?
  3. Q3How is our brand seen against rivals?
  4. Q4Which campaigns generate qualified leads?
Australia1 case studies Hong Kong1 case studies India4 case studies Indonesia2 case studies Japan1 case studies Malaysia2 case studies France1 case studies Germany2 case studies Switzerland1 case studies United Kingdom3 case studies Saudi Arabia1 case studies United Arab Emirates1 case studies Canada1 case studies United States3 case studies Markets in these case studies
  • India4
  • United States3
  • United Kingdom3
  • Germany2
  • Malaysia2
  • Indonesia2
  • United Arab Emirates1
  • Saudi Arabia1
  • Australia1
  • Japan1
  • Canada1
  • France1
  • Switzerland1
  • Hong Kong1
Case studies

Information technology case studies.

All teams 10 Market Research 5 Digital Marketing 1 IT & Development 2 Accounts & Finance 2
  1. 01case ResearchHow IT leaders choose cloud migration partnersA global IT services company 9 weeks
  2. 02case ResearchA win/loss programme for an IT services firmA mid-sized IT services and consulting firm Ongoing quarterly programme
  3. 03case ResearchTracking brand awareness among IT decision-makers in Asia-PacificAn enterprise IT solutions provider Half-yearly programme
  4. 04case TechnologyAutomating an internal IT helpdesk with an AI assistantA multi-site healthcare group 5 months
  5. 05case ResearchPricing a new managed IT services package for small businessesA managed IT services provider 7 weeks
  6. 06case FinanceImplementing an ERP for a growing IT services companyAn IT services company 6 months
  7. 07case DigitalGenerating qualified enterprise leads in EuropeAn Indian IT services company expanding in Europe 9 months
  8. 08case TechnologyMeasuring and improving security awareness across an IT workforceAn IT outsourcing company 6 months
  9. 09case ResearchUnderstanding what tech talent wants from an employerAn IT services company 7 weeks
  10. 10case FinanceFinancial leadership for a fast-growing IT start-upAn IT product and services start-up 12-month engagement

More in technology & telecom

Software Telecommunications Internet services Information servicesAll 58 industries

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