Illustrative engagement. A representative scenario showing how we approach this kind of work in gaming & betting. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping gaming & betting
Our work in gaming and betting supports regulators, operators and researchers with responsible-gaming, awareness and player-protection studies, under strict ethical rules.
- Regulation is evolving quickly
- Player-protection tools need evidence of use
- Public attitudes inform policy
Client background
A legal advisory firm, working in Europe & Asia-Pacific. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A legal advisory firm
- Sector
- Gaming & betting
- Team engaged
- Market Research
- Services
- Research consultancy, Market sizing and competitive intelligence
Client challenge
The firm needed a structured comparison of licensing and advertising rules for clients.
Research objectives
- Deliver on the brief: comparing gaming regulations across markets.
- Uncover the motivations and barriers people do not state in a survey.
- Give the client evidence it can act on within 8 weeks.
Target audience
Scope: Six markets.
Audiences we typically reach in gaming & betting
Adult playersThe general publicRegulatorsOperators' compliance teamsSupport organisations
Geographic coverage
Coverage: Europe & Asia-Pacific. Markets: United Kingdom, Spain, Australia and India.
- United Kingdom
- Spain
- Australia
- India
Research methodology
A qualitative design, built to uncover motivations, decision processes and the language people actually use.
- 1Brief
- 2Desk research
- 3Expert interviews
- 4Insight
We combined desk research on published regulations with interviews of compliance experts.
Research consultancyMarket sizing and competitive intelligence
Sampling strategy
- Business respondents were screened on role, company size and involvement in the decision before being invited.
- Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
Data collection
- Interviews and discussions were led by experienced moderators using a guide agreed with the client.
- Secondary sources and client data were compiled and cross-checked before modelling.
Data quality & validation
- Recordings and transcripts for every session
- Re-screening of qualitative recruits
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Thematic coding of interviews and discussions
- Journey and decision mapping
- Market model built from secondary data and primary evidence
Key findings
- Structured comparisons save advisers time.
Recommendations
- Build on the core insight: structured comparisons save advisers time.
- Re-measure after the changes to confirm the effect.
Business impact
- The firm received a clear comparison it used in client advisory work.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what are public attitudes?