Industry overview
What is shaping mining
Mining operations depend on a social licence from nearby communities as much as on permits. Safety culture, workforce welfare and transparent CSR shape how companies are seen locally and by regulators.
- Community trust can make or break an operation
- Safety culture is measured by behaviour, not policies
- CSR spending is increasingly evaluated for real impact
Client background
A mining company preparing a closure plan, working in Canada. Client identity is withheld to protect confidentiality.
- Organisation
- A mining company preparing a closure plan
- Sector
- Mining
- Team engaged
- Market Research
- Services
- Qualitative research, Quantitative research, Government research
Client challenge
A mine that had supported a small town for decades was due to close within ten years. The company needed to understand residents’ concerns and aspirations to develop a responsible closure and transition plan. Residents worried about jobs, property values and the future of local services such as the school and clinic.
Research objectives
- Deliver on the brief: planning for life after a mine closes.
- Understand the views, needs and behaviour of residents.
- Measure how widespread each pattern is, and explain the reasons behind it.
- Give the client evidence it can act on within 10 weeks.
Target audience
The work focused on 900 residents.
- residents900
Audiences we typically reach in mining
Host communitiesMine workers and contractorsLocal leaders and officialsRegulatorsCSR beneficiaries
Geographic coverage
Coverage: Canada. Market: Canada.
- Canada
Research methodology
A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.
- 1Brief
- 2Community survey
- 3Workshops with local government and Indigenous representatives
- 4Insight
We surveyed residents about employment, services, land use and their hopes for the town after mining, and facilitated workshops with local government, businesses and Indigenous community representatives, respecting their consultation protocols. Workshops were held in community halls in the evenings, and summaries were shared publicly so residents could see how their views were recorded.
Qualitative researchQuantitative researchGovernment research
Sampling strategy
- residents
- 900
- Respondents were selected across Canada using quotas set in advance for each location and respondent type, so no single area or group dominated.
- Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
Data collection
- workshops
- 6
- Trained local-language interviewers conducted interviews in person, supervised in the field.
- Interviews and discussions were led by experienced moderators using a guide agreed with the client.
Data quality & validation
- Back-checks on a share of completed interviews
- Time and location checks on field interviews
- Supervisor accompaniment in the field
- Recordings and transcripts for every session
- Re-screening of qualitative recruits
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
- Thematic coding of interviews and discussions
- Journey and decision mapping
Key findings
- Residents prioritised retraining, protection of water sources and reuse of mine land for tourism and renewable energy.
Starting the conversation early gave the community time to shape its own future.
Recommendations
- Build on the core insight: starting the conversation early gave the community time to shape its own future.
- Share the findings with the teams closest to customers so they can act quickly.
Business impact
- The company included these priorities in its closure plan and set up a joint transition committee.
Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Interview summaries and key verbatims
- Evaluation findings with programme recommendations
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what do workers need to stay safe and engaged?
Client identity is withheld to protect confidentiality.