Illustrative engagement. A representative scenario showing how we approach this kind of work in healthcare. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping healthcare
Hospitals, clinics, diagnostics and health-tech companies need evidence from patients and professionals, gathered with verified respondents and strict privacy.
- Patients compare providers online
- Diagnostics and telemedicine are growing
- HCP opinion shapes referrals
Client background
A public health programme, working in Uttar Pradesh. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A public health programme
- Sector
- Healthcare
- Team engaged
- Market Research
- Services
- Government research, Offline data collection (CAPI)
Client challenge
The programme wanted to know whether a campaign on early screening reached rural families.
Research objectives
- Deliver on the brief: evaluating a public health awareness campaign.
- Understand the views, needs and behaviour of households.
- Produce results that can be compared across groups and locations.
- Give the client evidence it can act on within 8 weeks.
Target audience
The work focused on 3,000 households.
- households3,000
Audiences we typically reach in healthcare
Patients and caregiversDoctors and specialistsNurses and staffDiagnostics customersHealth-tech users
Geographic coverage
Coverage: Uttar Pradesh. Market: India.
- India
Research methodology
A structured quantitative design, so results could be compared across groups, locations and time.
- 1Brief
- 2Household survey
- 3Insight
Interviewers surveyed households about campaign recall, knowledge and screening intentions.
Government researchOffline data collection (CAPI)
Sampling strategy
- households
- 3,000
- Respondents were selected across Uttar Pradesh using quotas set in advance for each location and respondent type, so no single area or group dominated.
Data collection
- Trained local-language interviewers conducted interviews in person on tablets (CAPI), with time and location recorded for every interview.
Data quality & validation
- Back-checks on a share of completed interviews
- Time and location checks on field interviews
- Supervisor accompaniment in the field
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
Key findings
- Recall was high where community health workers reinforced messages.
Campaigns work best with a trusted local messenger.
Recommendations
- Build on the core insight: campaigns work best with a trusted local messenger.
- Focus effort where the evidence was strongest: recall was high where community health workers reinforced messages.
- Re-measure after the changes to confirm the effect.
Business impact
- The programme strengthened their role.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Evaluation findings with programme recommendations
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: how do patients rate their experience?