Illustrative engagement. A representative scenario showing how we approach this kind of work in healthcare. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping healthcare
Hospitals, clinics, diagnostics and health-tech companies need evidence from patients and professionals, gathered with verified respondents and strict privacy.
- Patients compare providers online
- Diagnostics and telemedicine are growing
- HCP opinion shapes referrals
Client background
A dental clinic chain, working in Mumbai & Pune. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A dental clinic chain
- Sector
- Healthcare
- Team engaged
- Digital Marketing
- Services
- SEO services, Online reputation management, Google Ads / PPC
Client challenge
Patients searched for dentists nearby, but the chain's clinics rarely appeared in local results.
Research objectives
- Deliver on the brief: local search visibility for a clinic chain.
- Set measurable targets and a tracking baseline before launch.
- Improve results through structured testing, reported in plain language.
Target audience
Scope: 20 clinics.
Audiences we typically reach in healthcare
Patients and caregiversDoctors and specialistsNurses and staffDiagnostics customersHealth-tech users
Geographic coverage
Coverage: Mumbai & Pune. Market: India. 20 clinics covered.
- India
Research methodology
A test-and-learn programme: a clear baseline, focused campaigns and weekly optimisation against agreed targets.
- 1Brief
- 2Local SEO
- 3Review management
- 4Insight
We optimised each clinic's local listing, built location pages, encouraged genuine patient reviews and ran local search ads.
SEO servicesOnline reputation managementGoogle Ads / PPC
Sampling strategy
- Audiences were defined from the client's customer data and platform targeting, with test and control groups where possible.
Data collection
- Campaign, website and CRM data were tracked daily through analytics and ad platforms.
Data quality & validation
- Conversion tracking tested end to end
- Consistent UTM tagging on every link
- Numbers reconciled between ad platforms and analytics
- Two-person check before anything goes live
Data analysis
- Funnel analysis from impression to lead or sale
- A/B test results on creatives, keywords and pages
- Channel and campaign attribution
Key findings
- Local health searches are won clinic by clinic.
Recommendations
- Build on the core insight: local health searches are won clinic by clinic.
- Keep testing creatives, keywords and landing pages against the new baseline.
Business impact
- Clinics appeared more often in local results, and calls from search increased.
Impact is described qualitatively.
Deliverables & next steps
- Campaign assets and landing pages
- Monthly performance report
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: will patients use health-tech?