Gender
2 groups- 61%29,232 Males
- 39%18,690 Females
Largest group: Males at 61%
Business decision makers of South Africa, profiled by Frequent Research.
Know them by company size.
- CapitalPretoria (executive)
- CurrencySouth African rand (ZAR)
- Languages12 official languages
- GenderMales61% · 29,232
- Company Size (No. of Employees)1 - 9 Employees47.8% · 22,907
- Company Annual Revenue (ZAR)Up to R 1,800,00048.1% · 23,050
- Province DistributionGauteng32.1% · 15,383
- Industry DistributionAgriculture Industry44.7% · 21,421
- Department DistributionProduction Department7.7% · 3,690
- Farm Owners & ManagementFarm Owner20% · 9,584
- Crop ProductionCrop Producer16.7% · 8,003
- Livestock & Animal ProductionPoultry Manager14.9% · 7,140
- Agribusiness & Corporate ManagementOperations Manager12.4% · 5,942
- Procurement & Supply ChainProcurement Manager12% · 5,751
- Seed, Fertilizer & Crop ProtectionFertilizer Sales Manager15.5% · 7,428
- Agricultural Equipment & MachineryAgricultural Machinery Dealer16.7% · 8,003
- Food Processing & AgrifoodDairy Processing Manager13.3% · 6,374
South Africa in 5 numbers
- 47,922profiled professionals in South Africa
- Gender61%Males
- Company size47.8%1 - 9 Employees
- Company revenue48.1%Up to R 1,800,000
- Industry distribution44.7%Agriculture Industry
Who they are and where they work
Gender, company size, company revenue and region of the professionals on this panel.
Company Size (No. of Employees)
8 groupsLargest group: 1 - 9 Employees at 47.8%
Company Annual Revenue (ZAR)
6 groupsLargest group: Up to R 1,800,000 at 48.1%
Province Distribution
9 groups- Gauteng32.1%15,383
- KwaZulu-Natal19.7%9,441
- Western Cape15.8%7,572
- Eastern Cape8.6%4,121
- Limpopo6.9%3,307
- Mpumalanga6.2%2,971
- Free State4.7%2,252
- North West4.3%2,061
- Northern Cape1.7%815
Largest group: Gauteng at 32.1%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Industry Distribution
5 groups- Agriculture Industry44.7%21,421
- Horticulture Industry21%10,064
- Wood Industry12.2%5,846
- Fishing Industry16.9%8,099
- Tobacco Industry5.2%2,492
Largest group: Agriculture Industry at 44.7%
Department Distribution
33 groups- Production Department7.7%3,690
- Mid-Level Management5.6%2,684
- Sales & Business Development Department5.6%2,684
- Supply / Cold Chain & Logistics5.2%2,492
- Quality & Inspection Department4.3%2,061
- Accounts Department4.2%2,013
- Procurement Department4.2%2,013
- Strategic & Top Management4%1,917
Largest group: Production Department at 7.7%
Job titles in agriculture industry audience
Farm Owners & Management
- Farm Owner20%9,584
- Farm Manager11.5%5,511
- Commercial Farmer7.5%3,594
- Dairy Farm Owner7%3,355
Crop Production
- Crop Producer16.7%8,003
- Farm Supervisor12.8%6,134
- Field Agronomist11.1%5,319
- Agronomist9.2%4,409
Livestock & Animal Production
- Poultry Manager14.9%7,140
- Dairy Manager13%6,230
- Cattle Farm Manager12.8%6,134
- Livestock Manager11.8%5,655
Agribusiness & Corporate Management
- Operations Manager12.4%5,942
- General Manager10.7%5,128
- Area Manager10.2%4,888
- Commercial Manager8.8%4,217
Procurement & Supply Chain
- Procurement Manager12%5,751
- Logistics Manager10.9%5,223
- Supply Chain Manager10.7%5,128
- Warehouse Manager8.3%3,978
Seed, Fertilizer & Crop Protection
- Fertilizer Sales Manager15.5%7,428
- Fertilizer Distribution Manager12%5,751
- Agrochemical Specialist11.8%5,655
- Crop Protection Manager11.6%5,559
Agricultural Equipment & Machinery
- Agricultural Machinery Dealer16.7%8,003
- Agricultural Equipment Sales Manager16.5%7,907
- Tractor Dealer15.4%7,380
- Equipment Service Manager13%6,230
Food Processing & Agrifood
- Dairy Processing Manager13.3%6,374
- Processing Plant Manager12.4%5,942
- Quality Assurance Manager12.2%5,846
- Food Processing Manager11.6%5,559
Research & Development
- Agricultural Scientist13.1%6,278
- R&D Manager11.9%5,703
- Research Scientist10.6%5,080
- Plant Breeder9.4%4,505
Quality, Compliance & Sustainability
- Quality Assurance Manager15.9%7,620
- Quality Control Manager13.9%6,661
- Food Safety Officer11.7%5,607
- Compliance Manager10.9%5,223
Sales & Marketing
- Sales Manager13.1%6,278
- Regional Sales Manager11.1%5,319
- Marketing Manager10.7%5,128
- Account Manager10.5%5,032
Finance & Administration
- Finance Manager20.3%9,728
- Administrative Manager17.6%8,434
- HR Manager17.4%8,338
- Accounts Manager15.8%7,572
Government & Public Sector
- Agricultural Officer17.9%8,578
- Agriculture Extension Officer15.7%7,524
- Agricultural Inspector9.9%4,744
- District Agriculture Officer9.6%4,601
Cooperatives & Associations
- Cooperative Manager23.1%11,070
- Farmers Association Secretary15.5%7,428
- Agricultural Society Executive13.1%6,278
- Cooperative President12.3%5,894
Retail & Distribution
- Agro Dealer22.3%10,687
- Agricultural Retail Manager14.9%7,140
- Farm Input Distributor12.2%5,846
- Feed Distributor11.2%5,367
Consulting & Advisory
- Agricultural Consultant21.8%10,447
- Agribusiness Consultant17.2%8,243
- Farm Management Consultant14.8%7,092
- Livestock Consultant12.2%5,846
Digital Agriculture & AgTech
- Farm Data Analyst13.2%6,326
- Smart Farming Manager12.7%6,086
- Digital Farming Specialist12.5%5,990
- GIS Specialist11.6%5,559
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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