Open Ends Coding or Verbatim Coding is a systematic process of transforming textual or open-ended comments and responses to numeric codes for intelligent data processing. Data input sources could be from an Excel, Access, ASCII or .DAT raw data which are coded based on a standard set or universal code frames. The specific codes are assigned to specific questions to transform comments or verbatim responses that facilitates tabulation.
We understand the importance of coding with our years of experience and expertise to coding Open-Ended. Our Coding teams work on brand coding and Message coding either on ascribe or manually. Manual coding is carried out, usually on 'question' basis, whereby one coder will code one question in order to ensure consistency of interpretation.
We have the expertise and the scale to provide quality control in the coding process strongly to our clients with the highest quality market research Coding services at extremely competitive rate, fast and reliable service turnaround time no matter what survey sample size you may have.
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